Karen Mitchell Email & Phone Number

Quincy, Ma, Us

Quincy, Ma, Us

Quincy, Ma, Us

Quincy, Ma, Us

Concord, Ma, Us

Leveraged broad and deep experience across Welch’s portfolio, lead key corporate and department initiatives that touched all business units to drive consumer relevance and growth.• Directed overall communication strategy, syndicated and custom insights, and led innovation to reach modern channels.• Developed creative strategy and execution of new brand campaign, told our co-op story through our farmer families across all consumer touch points, including TV, digital, social, and web.• Pioneered a significant media shift from television to digital, maximizing volume contribution by 10% across all channels. • Championed Welch’s first E-commerce initiative, commencing with the basics of availability of content/digital shelf and optimized supply chain/distribution resulting in $1M profitable growth.

Concord, Ma, Us

Charged with developing incremental platforms through external partnerships and new business models with a focus on penetrating new channels. Managed development and implementation of annual marketing plans and delivered financial commitments for core platforms, spreads, and refrigerated. • Drove an incremental $3M in sales and $1M in margin by building a mutually beneficial business model with external partner for licensing and co-manufacturing relationship.• Grew dollar/value channel by 24%+ with successful launches and expansions at Aldi, Dollar Tree, and Dollar General.• Designed and launched new sizes to meet requirements and private label offerings on spreads and sparkling juice.• Surpassed core platform growth plans 4+% and grew margin 7+% due to “fix the mix” refrigerated assortment initiative and successfully executed a spreads lightweight/downsizing conversion.

Concord, Ma, Us

Managed strategic growth plans, marketing leadership, innovation, communications and full P&L. Developed and launched new products with clear and differentiated value propositions to expand the footprint and diversify snacking portfolio.• Created pipeline of new products that addressed three key strategic growth pillars, consumer trends, and strategically delivered the mission of the co-op, to utilize more grapes and “move the crop.” • Directed quantitative concept testing, prioritized 3+ ideas across each growth pillar and moved 10+% of crop.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Science (Bs), Business Administration And Management, General

Change Leadership, John Kotter, 2003

Executive Leadership Program, 2003