Karen Mitchell Email and Phone Number
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As a Senior Marketing leader with 20+ years driving results, I have successfully launched demand-generating marketing campaigns and new products within the Consumer Packaged Goods (CPG) industry. I blend effective communication with building strong relationships, emphasizing collaboration and team building. I also have a keen ability to see the big picture, develop ambitious goals and execute plans in an ever-changing business climate.
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Cmo/Senior Vice President, MarketingStop & Shop Jul 2021 - PresentQuincy, Ma, Us
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Vice President, Brand Marketing Strategy & PlannStop & Shop Mar 2020 - Jun 2021Quincy, Ma, Us
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Interim Cmo/Svp MarketingStop & Shop Oct 2019 - Mar 2020Quincy, Ma, Us
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Vice President, Brand Marketing Strategy & PlanningStop & Shop Jan 2018 - Oct 2019Quincy, Ma, Us
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Director Of Marketing/Chief Of StaffWelch'S 2017 - 2017Concord, Ma, UsLeveraged broad and deep experience across Welch’s portfolio, lead key corporate and department initiatives that touched all business units to drive consumer relevance and growth.• Directed overall communication strategy, syndicated and custom insights, and led innovation to reach modern channels.• Developed creative strategy and execution of new brand campaign, told our co-op story through our farmer families across all consumer touch points, including TV, digital, social, and web.• Pioneered a significant media shift from television to digital, maximizing volume contribution by 10% across all channels. • Championed Welch’s first E-commerce initiative, commencing with the basics of availability of content/digital shelf and optimized supply chain/distribution resulting in $1M profitable growth. -
Director Of MarketingWelch'S 2014 - 2015Concord, Ma, UsCharged with developing incremental platforms through external partnerships and new business models with a focus on penetrating new channels. Managed development and implementation of annual marketing plans and delivered financial commitments for core platforms, spreads, and refrigerated. • Drove an incremental $3M in sales and $1M in margin by building a mutually beneficial business model with external partner for licensing and co-manufacturing relationship.• Grew dollar/value channel by 24%+ with successful launches and expansions at Aldi, Dollar Tree, and Dollar General.• Designed and launched new sizes to meet requirements and private label offerings on spreads and sparkling juice.• Surpassed core platform growth plans 4+% and grew margin 7+% due to “fix the mix” refrigerated assortment initiative and successfully executed a spreads lightweight/downsizing conversion.
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Director Of Marketing/General Manager, Food Products + InnovationWelch'S 2003 - 2015Concord, Ma, UsManaged strategic growth plans, marketing leadership, innovation, communications and full P&L. Developed and launched new products with clear and differentiated value propositions to expand the footprint and diversify snacking portfolio.• Created pipeline of new products that addressed three key strategic growth pillars, consumer trends, and strategically delivered the mission of the co-op, to utilize more grapes and “move the crop.” • Directed quantitative concept testing, prioritized 3+ ideas across each growth pillar and moved 10+% of crop.
Karen Mitchell Skills
Karen Mitchell Education Details
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Bentley University - Mccallum Graduate School Of BusinessGeneral -
University Of New HampshireGeneral
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Harvard Business School Executive Education2003
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University Of Virginia Darden School Of Business2003
Frequently Asked Questions about Karen Mitchell
What company does Karen Mitchell work for?
Karen Mitchell works for Stop & Shop
What is Karen Mitchell's role at the current company?
Karen Mitchell's current role is CMO, Senior Vice President, Brand Marketing Strategy & Planning.
What is Karen Mitchell's email address?
Karen Mitchell's email address is km****@****chs.com
What is Karen Mitchell's direct phone number?
Karen Mitchell's direct phone number is +197837*****
What schools did Karen Mitchell attend?
Karen Mitchell attended Bentley University - Mccallum Graduate School Of Business, University Of New Hampshire, Harvard Business School Executive Education, University Of Virginia Darden School Of Business.
What skills is Karen Mitchell known for?
Karen Mitchell has skills like Consumer Products, Customer Insight, Marketing Strategy, Cross Functional Team Leadership, Shopper Marketing, Brand Management, Product Development, Trade Marketing, Market Research, Competitive Analysis, Strategic Planning, P&l Management.
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