Focused on developing and maintaining strong relationships with clients at both national and international levels, ensuring that advertising strategies align with their objectives. I oversee negotiations and track results to drive optimal growth for the company. This involves continuously evaluating the impact of our proposals, implementing improvements based on analytical data, and identifying new business opportunities.

Management of national and international clients to develop 360° events in various cities, aiming to create memorable experiences through experiential marketing, temporary architecture, and high-impact designs. I oversee the entire process, close sales, and provide weekly reports on results in accordance with established objectives.

Train and coach new executives in the sales department with a focus on the financial market. My responsibilities include monitoring performance results and conducting interviews for new hires. I provide direct feedback and support to facilitate continuous growth, offering daily assistance on the sales floor and conducting additional training sessions to ensure effective handling of information and client engagement across Latin America.

I specialize in converting leads into potential clients for investment platforms, aiming to foster loyalty and initiate their onboarding process with the company. I proactively participate in daily meetings and briefings within the sales team to enhance collaboration and drive results.

Focused on leading national visual merchandising campaigns for the company. My responsibilities include overseeing advertising materials and coordinating installations in retail environments, specifically focusing on point-of-purchase (POP) materials, window displays, and in-store communication.I actively seek potential clients and provide daily results reports, ensuring thorough follow-up on quotes and client feedback. I effectively respond to client inquiries based on their specific requests, present proposals for bidding, and organize relevant information and research to support our initiatives.

As the Coordinator of the Commercial Area, I lead, review, and manage the daily and weekly goals of my team of executives. My responsibilities include updating potential partners and reporting results for the department, as well as analyzing commercial agreements that provide unique and exclusive benefits for American Express VIP Passport clients. I also study and evaluate offers and promotions while reviewing market behavior to achieve targeted sales results.I provide logistical and commercial support for weekly events at partner establishments within the experiences program and address inquiries and complaints from both partners and clients within the established timeframe.Additionally, I supervise the advertising team, reviewing graphic materials, creating copy, and approving final designs for print media, digital platforms, and social media publications.

Responsible for overseeing graphic proposals, adaptations, jingles, and production of materials. Focused on organizing and supervising the final product, packaging, and coordinating national campaign dispatches. Additionally responsible for establishing direct communication with both national and international clients, preparing quotes and production orders, and following up on client proposals to successfully close sales.Market Needs Assessment and Satisfaction Evaluation: Analyzing the behavior of the specific target audience to create and develop relevant proposals. Responsible for updating suppliers, reviewing costs, comparing margins, and conducting quality control of POP material and merchandising.