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Karen Pfeifer is listed as Data Strategy & Data Product Executive Leader with 20+ yrs. (Audacy, Disney, Hulu, Comcast/NBCU, DIRECTV/AT&T) at Audacy, Inc., based in Los Angeles, California, United States. AeroLeads shows a work email signal at disneystreaming.com and a matched LinkedIn profile for Karen Pfeifer.
Karen Pfeifer previously worked as Senior Vice President, Enterprise Data at Audacy, Inc. and Executive Data Product, Strategy & Operations at Disney Streaming. Karen Pfeifer holds Master'S Degree, Master Of Science - Analytics And Data Science from Saint Joseph'S University.
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AeroLeads found 1 current-domain work email signal for Karen Pfeifer. Compare company email patterns before reaching out.
I am a data enthusiast owning the Enterprise Data strategic vision. I enjoy leading teams leveraging data for driving world-class data-enabled insights, decisions and automation. My teams develop data strategies, products, services, and driving outcomes aligned tightly to success metrics for creating value out of trusted data products. My mission is to lead by example, prove success with product metrics, and innovate in all areas of data for analytics, data science, AI, engineering, applications, platforms, and infrastructure.Leadership – Vision, Technology and Collaboration- Enabling data-driven insights through strategic data products for organizations such as Audacy, Disney Streaming, Hulu, Comcast/NBCU, and ATT/DIRECTV to cultivate their business through decision science and product launch methodologies including blending business frameworks, analytics, technology, and data science for model-driven decision making- Thrives in matrixed environments requiring successful cross-team collaboration, big-picture approach, distinguishes tactics from strategy, breaking down barriers, anticipating issues- Drives data product strategy for portfolio insights providing the data organization with product portfolio, workforce management, delivery management and costing data services- Providing data and partner organizations with data product launch services for assembly of tactics, amplification of products for adoption, accounting for value, and announcing for awareness- Partnering with data and stakeholder teams on product strategy for building product vision alignment, OKRs, success metrics, solicited and unsolicited feedback loops, data product roadmaps, intake prioritization, and data-driven delivery accountability- Development of multiple enterprise-level viewing and digital data Products including the first Emmy award winning national addressable advertising system, audience measurement system, sessionized STB, digital viewing, viewing intensity, content, marketing, and subscriber data marts, digital task completion, data activation, Snowflake share environments, and data science utilized customer journey assets- AI, machine learning data subject matter expertise designing data products used by vertical such as Content, Marketing, Advertising and Finance teams saving millions of dollars in programming and generating millions in ad revenue
Listed skills include Analytics, Digital Media, Advertising, Mobile Devices, and 24 others.
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A career timeline built from the work history available for this profile.
Philadelphia, Pa, Us
- Leading a talented Enterprise Data organization with disciplines including data analytics, data science, data engineering, data ad tech integrations, data product, data architecture, and data governance.
New York, Ny, Us
- Led data product portfolio strategy, operations, and launch team at an Executive level for Disney Streaming Data organization, managing 200+ data assets and 120+ teams.- Merged operations and processes for ~890 team members from Disney Direct-to-Consumer, Disney Streaming Services, and Hulu Data organizations, reducing discovery project time by 40%.- Implemented frameworks for product discovery, evaluation, prioritization, roadmapping and planning for 100+ delivery teams.- Developed efficient processes and workflows for managing 200+ data assets during Disney Streaming's rapid growth to 240MM subscribers.- Increased adoption rates for new data products through a comprehensive launch framework including product performance success metrics.
Santa Monica, Ca, Us
- Led the formation of the Data Product and Program organization at an Executive level, bringing together top Product and Program teams, establishing key foundational data products for each vertical, and developing robust frameworks and processes.- Led development of data products for subscriber, content, marketing, advertising, product & tech, and data platforms such as viewership foundations, data "360" vertical aggregations, audience cohorts, campaign attribution, advertising attribution, and subscription details. - Hulu was acquired by Disney in May, 2019 through the Fox acquisition, then merged into Disney Streaming. During the early days of the Disney+ launch 2019-2020, the data product team spearheaded the Disney Bundle share environment and double-blind cleanroom development for subscriber analytics across Disney+ and Hulu. - Led the Product organization during the integration into Disney Streaming, navigating early-stage partnerships and establishing frameworks for collaboration with Disney Legal.
Philadelphia, Pa, Us
Big Data management and product creation of Set-Top Box, Digital Viewing and Digital Self-Service teams (STB, Apps, Web, Mobile, COAM). Team Leadership of data solutions product & engineering including conception, requirements, ingest, transformations, stewardship (profiling, artifacts, guiding DIY data discovery), DQ, analytics, modeling, and data solutions to production. Actively maintaining data in Hadoop/Hive. Use of SQL, R, Python, Pyspark, SAS EM, SAS JMP, machine learning and statistical data mining for Data Science cleansing, transformations, and solutions.
Philadelphia, Pa, Us
Defining and executing the strategic road map for the continued exploration, analysis and interpretation of STB and Digital audience data at Comcast. Advocating for the further integration and utilization of Comcast audience data, among other digital data sets, to drive more informed decision making at all levels. Directing the near-term and long-term value proposition for STB and Digital audience data to drive profitable growth while exploring and validating new, advanced approaches to elevate overall analytic rigor at Comcast.
El Segundo, Ca, Us
Lead enterprise-wide audience measurement reporting, analytics and system development efforts for DIRECTV and its service partners. Direct reporting for products such as Ad Sales Dynamic Ad Units, NFL Sunday Ticket To-Go cross-platform. Launched services such as DIRECTV interactive application reporting, DIRECTView RPD audience measurement ratings, Addressable Advertising data management systems and big data Audience Analytics.
Us
Management of game interface production team for Intellivision Lives and LeapFrog learning systems
Quick answers generated from the profile data available on this page.
Karen Pfeifer works for Audacy, Inc..
Karen Pfeifer is listed as Data Strategy & Data Product Executive Leader with 20+ yrs. (Audacy, Disney, Hulu, Comcast/NBCU, DIRECTV/AT&T) at Audacy, Inc..
AeroLeads has found 1 work email signal at @disneystreaming.com for Karen Pfeifer at Audacy, Inc..
Karen Pfeifer is based in Los Angeles, California, United States while working with Audacy, Inc..
Karen Pfeifer has worked for Audacy, Inc., Disney Streaming, Hulu, Comcast Cable, and Directv.
You can use AeroLeads to view verified contact signals for Karen Pfeifer at Audacy, Inc., including work email, phone, and LinkedIn data when available.
Karen Pfeifer holds Master'S Degree, Master Of Science - Analytics And Data Science from Saint Joseph'S University.
Karen Pfeifer is listed with skills including Analytics, Digital Media, Advertising, Mobile Devices, Interactive Advertising, Interactive Tv, Digital Strategy, and Omniture.
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