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Formerly a values driven Marketing Leader with extensive experience in both client and agency businesses, and a strong track record in the strategic planning and implementation of Brand and Performance Marketing. Committed to helping others achieve their potential, I undertook ICF training to qualify as a member of the BBC Executive Coaching network, and an Associate Member of the Association for Coaching (UK). I continued to develop my skills, training as a Mental Health First Aider and I have completed the Diploma in Therapeutic Counselling. I volunteer at Little Miracles charity and I am also a Trustee at Centre 33.
Centre For Complementary Health
View- Website:
- centreforcomphealth.co.uk
- Employees:
- 4
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CounsellorCentre For Complementary HealthHuntingdon, Gb
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Board TrusteeCentre 33 Cambridgeshire And Peterborough Sep 2023 - PresentCambridge, England, United Kingdom -
StudentJhd Counselling Services Ltd Sep 2023 - Jul 2024Cambridge, England, United KingdomDiploma in Therapeutic Counselling accredited by NCC EducationCovering Person Centred therapy, Psychosynthesis, Gestalt and Existentialist approaches. Specific module on Children & Young People. Assessment via Case Study ( awarded Distinction) and formal Skills Assessment. -
VolunteerCpsl Mind Feb 2022 - Apr 2024Cambridge, England, United Kingdom -
StudentCity College Peterborough Sep 2020 - Dec 2022Peterborough, England, United KingdomDiploma in Therapeutic Counselling, accredited by Counselling & Psychotherapy Awarding body (CPCAB). -
Director Of Marketing (Interim)Itv May 2021 - Jan 2022London, England, United KingdomResponsible for developing a clear strategic marketing and brand vision, oversight of all Marketing and Brand strategy, all creative output and media investment, both owned and paid. -
Brand DirectorAxa Uk Aug 2017 - May 2020London/PeterboroughLeadership of Brand Strategy, Brand Communications and Social & Content Strategy. Exec Sponsor for the LGBT+ Employee Resource Group and member of D&I Board.Key Achievements:Launched and executed three year Brand Strategy resulting in record levels of consideration and key brand attribute KPI's.Led Business Case for Liverpool FC sponsorship, established rights distribution, governance & reporting across UK&I.Extended econometrics across all product lines to enable stakeholder understanding of Brand ROI. -
Head Of Campaign ManagementAxa Jun 2015 - Jul 2017London/PeterboroughTransformation and leadership of Marketing campaign strategy across AXA UK. Leadership of Brand Communications and Marketing Planning.Key Achievements: - Leadership of multi product advertising campaigns resulting in improved awareness and consideration. - Developed, launched and led the process to deliver first ever pan UK& I Marketing Communications plan. Led annual planning thereafter. - Award wins at The Momas, Drum Marketing Awards, Insurance Marketing & PR awards. -
DirectorKaren Ward Coaching Ltd May 2014 - Jul 2015Peterborough, United KingdomLaunched and ran a Coaching Consultancy specialising in Executive and Business Coaching. Design and implementation of tailored coaching programmes to: - increase organisational and personal effectiveness - achieve business goals - lead successful change - improve relationships and communication - develop talent and maximise potential
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Head Of Creative Marketing ( Bbc2, Bbc4, Radio 3 & 4,Journalism, Children'S, Sport & 5Live)Bbc Apr 2012 - Mar 2014London, United KingdomLed a team of 25 managers & execs to plan and deliver all promotional activity across all media.Key achievements: - Improved all campaign metrics and delivered significant success in Creative awards - Led development of Evaluating Creative ideas & Business Partner training to improve working relationships across matrixed teams. - Successfully deputised for Creative Director for 10 weeks. Led development and implementation of action plan for staff survey, consistency review of campaign delivery process across all teams & implemented changes to instil best practice. All of which resulted in improved morale. -
Head Of Creative & Creative Operations (Radio & Pictures)Bbc Jan 2011 - Apr 2012London, England, United KingdomHead of Creative Marketing for News & English Regions multi media promotional campaigns, plus leadership of the Radio Trails team and BBC Press PicturesKey achievements: - Overhauled planning and budgeting process for News & English Regions campaigns. Improved campaign results including delivery of most successful news campaign.- Launched radio tracker to measure effectiveness of radio trails. Delivered 25% cost saving from Radio Trails team & production, ahead of schedule. - Led restructure of Press pictures team achieving 30% headcount saving, instigating new Operating Model & processes, retaining key talent. Led ensuing cultural change programme.
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Head Of Brand Strategy & PlanningBbc Nov 2009 - Dec 2010London, England, United KingdomLeadership of BBC Brand Strategy & Planning team, and the delivery of the annual marketing plan.Key Achievements: - Led review of annual planning process & governance and defined new processes. - Improved budget management & resource allocation processes - Collaborated with Director of Future Media division on planning and delivery of ECRM programme and selection of new agency.
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Head Of Marketing CommunicationsPrudential Assurance Aug 2000 - Sep 2008Held various Senior Manager (Marketing Board) positions, including Head of UK Brand and Head of multi channel multi discipline Marketing teams. Dimensions: up to 100 staff, budgets of up to £35m. Also deputised for Marketing Director. -
Senior Account DirectorInterfocus Apr 1999 - Aug 2000
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Senior Campaign ManagerLloyds Tsb Bank Aug 1996 - Apr 1999 -
Campaign ManagerTsb Bank Nov 1994 - Jul 1996 -
Product ManagerCoventry Building Society Aug 1992 - Oct 1994 -
Marketing CoordinatorRoyal Life 1988 - 1991
Karen Robson Education Details
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French, German
Frequently Asked Questions about Karen Robson
What company does Karen Robson work for?
Karen Robson works for Centre For Complementary Health
What is Karen Robson's role at the current company?
Karen Robson's current role is Counsellor.
What is Karen Robson's email address?
Karen Robson's email address is kr****@****t.ac.uk
What is Karen Robson's direct phone number?
Karen Robson's direct phone number is +44 29 2041*****
What schools did Karen Robson attend?
Karen Robson attended University Of East Anglia.
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Karen Robson
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