Top-level performance-driven email & SMS marketing agency founded by entrepreneurs who have successfully built and sold several DTC start-ups. With our understanding of business strategy, maximizing ROAS & LTV, and having expertise at every level of the funnel… our digital marketing experience is unrivaled.

Cleveland Rocks is a premier indoor rock climbing gym located in the historically renovated Franklin Circle Masonic Temple. The facility offers lead climbing, top rope, and bouldering. The tallest roped wall is 54 feet! With three separate climbing areas, you'll find a diverse range of routes to enjoy.• Drove design and development of one of Ohio’s largest rock climbing gyms, totaling over 18,000 sq ft• Established strong branding and marketing approach along with tactical PR strategy, leading to segments with Kickin’ It With Kenny on FOX 8, Today on ABC News 5, and New in Town on WKYC 3• Oversaw lifecycle & CRM marketing, including customer acquisition and retention

Provided trusted email marketing consulting for multiple boutique e-commerce brands

• Orchestrated and developed strategy for one of the business’s most important revenue driving channels – Created novel strategy for Black Friday that became viral, with an Architectural Digest (CondéNast) article asking, “Did Brooklinen just send the most genius marketing email ever?”• Worked cross-functionally with management, operations, customer success, and product teams to execute successful marketing campaigns with precision• Monitored email metrics and analytics to develop insights on consumer behavior to drive segmentation, personalization, and retention

Acquired by Tinuiti in 2018, Email Aptitude was an ESP-agnostic email strategy firm providing full-service email management, deliverability overhauls, and strategic support for some of the world's largest brands and fastest growing startups.• Spearheaded strategy, development, and execution of email campaigns for e-commerce leaders• Led client meetings to deliver metrics reports and propose strategies for continued growth • Optimized clients’ email programs through rigorous A/B testing to extract maximum ROI

• Engineered the email campaign process including planning, content creation, setup, QA, deployment, and reporting in different ESPs including Klaviyo, MailChimp, and Bronto• Worked cross-functionally with design & coding teams and external vendors to create email campaigns• Resolved technical issues related to HTML/CSS in coded emails and list segmentation• Promoted to Email Specialist within 3 months for exceptional client relations and leadership skills

• Oversaw internal and external teams in multiple departments (business operations, project management for design & production, communications, and marketing)• Developed and executed a comprehensive product testing program for design and wearability• Managed ongoing communications with both local and national product testers

• Delivered research and outcome-based STEM curriculum at East Lake Academy of Fine Arts• Taught students technical skills including how to build a website and how to code a mobileapp using Microsoft TouchDevelop• Motivated students to pursue jobs in STEM in order to bridge the gap between women and technology

• Wrote and designed Climb China, a first of its kind rock climbing guidebook for China and Hong Kong that is sold internationally and is supported by major outdoor companies• Ensured that high standards for quality and accuracy were met for content development• Served as the principal photographer for sponsored equipment and professional athletes• Created the visual design and coded the book’s official website

• Prepared daily and unit lesson plans for Honors English and Honors History• Selected to lead several teacher training workshops on account of high teacher evaluation scores• Utilized cross-curriculum activities to cultivate connections between school subjects• Formulated objective tests and evaluations in order to analyze student performance• Successfully maintained effective classroom management by establishing clear, consistentbehavior guidelines in order to foster a positive classroom environment• Cultivated open communication with parents and the administration regarding students’ learning progress

• Coordinated a research based, curriculum-focused literacy intervention program for 90 struggling readers in grades 1-5 at the largest Reading Partners center• Spearheaded the management of relations between the organization and volunteers• Trained and supported 100 community volunteers in their role as reading tutors through individualized coaching and instruction• Implemented phonics, fluency, and comprehension resources and activities to address students’ learning needs and maximize student achievement