Karen Walter Email and Phone Number

Lead the achievement of Communications, Community Development and Marketing strategy. Provide strategic direction, oversight and resource management. Develop relationships and partnering with clients and potential clients, focused on non-profits and equestrian services and needs. Develop campaigns, communications and materials to enhance internal and external needs and information to meet client and organizational needs.

Lead staff in all functions of operations, P & L, budget, fundraising, events, programs, outreach and stewardship of a true historic 142 acre Village with 10 various buildings, 300 years of history, archives following 7 distinct periods, art/ education classes, art/ cultural programs, team building programs and venue rental opportunities. Create new events, programs and development programs. Prepare grant submissions and proposals. Along with uniquely being the steward of the Village sewer system.

Develop/ manage fund raising proposals, events, grant opportunities and new potential programs to ensure the continuous delivery of services. Manage PR, outreach corporate business development, foundation operations and website.

Responsible for ensuring customer satisfaction. Authority for the overall administration of all retail operations, deposit operations, IT, website/ marketing, the primary executive responsible for management of all product and service delivery. Provide extraordinary leadership in managing high performing sales and service delivery teams. Functioning as exceptionally strong coach, team leader and influencer of people. Oversee consumer financial industry concepts, products, policies and regulations.

Providing organizations expertise on leadership, customer service, sales, marketing and organizational structure. Developed strategic initiatives for mid-size banks on departmental structure and direction. Designed Marketing and Sales plans for start up companies as well as Medical offices. Extensive experience in change management, organizational dynamics and translating corporate strategies into tangible operating results. Astute at maximizing company morale and driving cultures to happy, loyal and productive teams

Retained through restructure to manage strategic marketing for a $1.4B bank. Led all branding, product development/launches, advertising, public relations, event planning, communications (internal & external), product development and consumer pricing process. Directed $3M expense budget and three staff. Revamped website. Wealth management section of FNB website was outdated, and navigation was difficult. Restructured website, with link to independent URL for wealth management. Designed sites with different colors/visuals, providing separate brands. Earned high accolades from customers/department heads.Increased business with innovative program. Traffic to local branches was dwindling. Created quick turnaround “Cookies for Canines” campaign, with donations for local shelter, and shelter being “adopted” by the branch for the week. Raised $10K for shelters and increased exposure in community for FNB.Managed 24 locations, including sales, product development, administration, vendor management, training and development, site selection/design, and consumer, small business and mortgage lending. Directed call center and deposit operations. Implemented online banking applications. Led seven departments, $8M expense, $800M liability and $200M asset portfolio. Enhanced customer experience. Customer satisfaction surveys at FNB showed mediocre results. Analyzed interactions of front end staff with customers. Revamped procedures and trained staff on products and interaction techniques. Increased sales, and improved survey results to high performing range, 85-97%.Streamlined processing, improving workflow and reducing costs. Daily paperwork processing was completed manually, with couriers used for transportation to corporate office. Researched technology options. Implemented document scanning system and trained staff. Enabled FNB to realize $400K savings over five years.

Directed management initiatives for this $3.5B division of the bank. Led branch sales and management across 29 locations in two states, and financial advisory services team. Started the business development department/cash management services. Earned multiple awards for performance excellence/customer service. Managed $3M budget and three staff.

Opened in-store branch initiative for a $25.2B bank. Managed constructions, branch operations, administration, sales, training, marketing, promotions and contract negotiations. Oversaw 18 in-store locations and six traditional branches in three states. Directed $4.5M budget and 30 staff.