- Supported revenue, retention, strategy, and reputation goals partnering with Marketing, Sales and Business Leaders to develop and execute over 150+ world-class in-person and virtual events for clients, prospects, and associates annually.- Coordinated with sales partners and key internal stakeholders to manage and develop the fiscal year event calendar based on prioritized, segment-specific Go to Market (GTM) campaigns that generate leads (MQLs) and drive pipeline growth - Planned and executed event experiences from concept to post-event, ensuring consistent, high-level service throughout all phases, including project plans, budgeting, event production, pre-event planning, contract negotiations, permitting, venue selection, hotel contracts and room blocks, operations, event messaging and marketing, booth design, graphic development, client engagement plans and events, lead capture, registration, food & beverage, speaker engagement and preparation, and post-event reporting.- Effective in growing revenues, managing costs and negotiating contracts with suppliers to ensure all logistical and production requirements were met while delivering exceptional and innovative events.- Developed, produced and managed unique, high impact client events and experiences at marquee venues nationally. - Managed relationships with key industry associations and conference organizers, securing thought leadership positions at high-impact events and associations such as SIFMA, Financial Times, NICSA, ICI, FSI, MMI, NIRI, Society for Corporate Secretaries, Informa, WBR, and Expect Miracles Foundation.- Event formats inclusive of the following: industry conferences (in-person/virtual), executive networking programs, client dinners, virtual client events, golf outings, seminars, roundtables, webinars, internal/client conferences.

- Specializes in the development and management of event marketing programs associated with conferences, trade shows, event marketing and custom programs.- Supports marketing teams by delivering full cycle event management services to ensure a successful program. - Top clients include Computer Associates, Janam Technologies, Motorola (formerly Symbol Technologies), Jack Morton Worldwide.-Served as the Conference Operations Manager for CA World in Las Vegas, NV for 5,000+ attendees.

Sr. Manager, Corporate Communications/Event Marketing- Managed a team of event professionals while overseeing event marketing and management- Implemented an innovative experimental / mobile briefing program- Executed over 40 industry tradeshows in conjunction with producing unique client events at marquee venues - Managed executive programs: Leadership Forums, All Hands Meetings, Shareholder Meetings, Client Visits- Managed corporate strategy and messaging for all trade shows and events including: booth graphics, sponsorships, and speaking opportunities, lead measurement program.- Forecasted, planned and analyzed annual corporate marketing budget as well as profitability analysis of marketing programs and promotions for future corporate events.- Managed relationships with agencies, vendors and corporate display house. - Managed and developed the corporate trade show calendar to track events/marketing against corporate strategy and business plan. - Managed pre-show, on-site, and post-show marketing opportunities in conjunction with event calendar inclusive of: webinars, advertising, direct mail campaigns, seminars, road shows and post show lead generation programs.- Managed relationships with show management/event organizations and contract negotiations to ensure maximum investment opportunity.

Conference Manager, Corporate MarketingManaged all aspects of the annual international user conference: marketing, operations, public relations, registration, program, exhibit sales and financials

Director, Event MarketingEvent marketing and management for technology start-up. Responsibilities included: managing the corporate event calendar consisting of trade shows, conferences, corporate seminars, hospitality suites, company functions, sponsorships, and speaking engagements.

Conference Director (10/95 –8/96)Conference Manager (2/94 - 10/95) Responsibilities included all aspects of driving business unit and conference management efforts: financial management, establishing new business opportunities, developing pre-conference marketing activities, supervising daily department operations, leading sales management initiative, managing all conference departments, advisory board lead, executing marketing plan and attendee recruitment, post-conference analysis, publishing conference advertorial supplements as well as overseeing and interacting with the press relations specialist and press agencies.

Trade Show/Exhibit ManagerFinancial Planning and Budget Management- Event marketing responsibilities included: pre-show management activities and implementation of a pre show marketing program, logistics and planning, on-site management of conference and trade show marketing program, acting as a mediator between show management and top management and financial management and contract negotiations. - Financial management responsibilities included: forecasting, planning and analyzing annual corporate marketing budget as well as profitability analysis of marketing programs and promotions for future corporate events. In addition, acting as a liaison between top management and the corporate marketing, advertising, conference, trade show, seminar and audiovisual departments for all aspects of financial management and budgeting.