Karen Zelenz Email & Phone Number

Bedford, Ny, Us

Englewood Cliffs, New Jersey, Us

Responsible for customer engagement, increasing brand loyalty, and maximizing revenue potential across LG products.

Jersey City, New Jersey, Us

Own all Credit Card and Line of Credit GTM and Lifecycle strategies. Developing creative briefs for copy and design, preparing them for review from leadership and legal. Package content for coding. Create audience segmentation and journeys using SQL queries, scheduling deployments, and calendarization of all CRM email and SMS campaigns. Support all product changes across the lifecycle.

Seattle, Wa, Us

Create procedures and build relationships across various stakeholders to provide CRM Email support for Amazon's Ad tech services. Providing web publishers, advertisers, streaming, and mobile app partners with products and services to monetize their content. Calendarization and development of communications of product launches, enhancements, and deprecations to drive product adoption and monetization.

Nashville, Tn, Us

Implementation and management of weekly and lifecycle journeys across 12 International markets for acquisition, engagement, and retention. Monitor performance daily and identify underperforming journeys. Prepare data with KPIs weekly to optimize communications and help drive improvements. Create briefs for all new content and project manage the development, coding, and implementation of all new emails, SMS, journeys, and automation. Support all local holiday promotions like Black Friday, Boxing Day, Half Year Sale, Chinese New Year, etc. Create weekly copy documents for coding weekly broadcast emails for our major markets as well as testing, and scheduling deployments.

Stamford, Ct, Us

Establish structure across CRM initiatives to improve engagement (declining open rates and increased opt-out rates). Implemented a consolidated CRM strategy across Live Events, Consumer Goods, and OTT Network. Identified and developed customer attributes to aid in segmentation utilizing data points like tenure, viewership, past purchases, and events attended to develop audiences for each initiative. Created a preference center for customers to self-select the content they wanted to see, and created one holistic calendar for all initiatives for transparency across departments. Led the research and development of loyalty programs for WWE Network.

Own the bill marketing and email marketing channels. Create weekly strategies in the email channel for acquisition, engagement, upsell, and retention. Drive messaging in 15M monthly bills using segmentation to identify products in the home, and positioning upsell of products and services available for them. Own the marketing budget and forecasts.

Burbank, Ca, Us

New York, New York, Us

New York, Ny, Us