Advising CEO on seed fund raising for new AI product focused on media industryDeveloping AI tools and support for small to medium businesses and media companies

Promoted to grow the digital business and manage the P&L for the newly created digital division, overseeing all digital business and products for 200 local broadcast stations and national networksAchieved record digital revenue growth by implementing a cross-functional strategy that optimized monetization channels, launched new AI driven advertising solutions, and leveraged targeted audience insights, resulting in a 70% increase — the highest in the company’s 25-year historyIdentified strategic opportunity with AI and created an award-winning omni-channel (digital, OTT, linear) advertising targeting platform (Stellar) that improved ROI and advertiser performance Developed M&A strategy and acquired Best Reviews, an e-commerce business, and The Hill resulting in a 30% accretive increase revenue and 50% growth of audience Hired local sales leadership to implement a data driven digital sales enablement program resulting in 50% growth in local revenueGrew programmatic 30x revenue through yield optimization, improved deals and audience growthDeveloped new OTT platform for major market stations like KTLA creating significant revenue opportunity Sped to market a national OTT platform in partnership, reducing time to live by 2 yearsCreated FAST channels and partnered with Roku, Samsung and Pluto on deliveryEstablished a new line of business in content licensing and distribution resulting in significant accretive revenue Developed an off-site strategy to access OTT inventory, doubling annual revenue through OTT/CTV channelsImproved employee benefits to include parental leave, more holidays and healthcare benefits resulting the ability to attract digital talent needed to grow digital business and create better consumer products Responsibilities included: P&L and revenue growth, quarterly reporting to Board, Sales, Product, Data & Business Intelligence, Engineering, Mergers & Acquisitions, Operations, Marketing, Business Development, Budget Management

Lead all digital product, operations and programmatic revenue for Nexstar Media Group’s local digital portfolio of 120 sites, 254 apps. Promoted to centralize digital operations across Nexstar’s 200 broadcast stations and create a single marketable scalable audience platform, improving advertising, marketing and consumer products Identified platform deficiencies and migrated sites to better platform resulting in significant operating expense, improved workflow for local teams and increased velocity for new featuresReplaced Nexstar’s antiquated digital products with consumer grade products improving site performance and driving 10x growth in programmatic revenue annuallyHired and integrated talent across the organization creating a 400-person team including product, engineering, business development, revenue operations, data and analytics and content developmentRepresented digital in major strategic acquisitions including Tribune Media, The CW and integrated their legacy operations into the digital organization, retaining key talent and surpassing budget synergy goalsResponsibilities included: P&L, Business Development, Programmatic Revenue and Ad Operations, Product, Engineering, Operations, HR, Collaboration with local markets and leadership.

Hired to turn around of a SaaS platform acquisition used by major broadcasters including Nexstar, Scripps, Tegna, Graham and Fox Improved client relationships through improving team speed, execution and talentCreated a programmatic business for Nexstar and partners, turning a negative EBITDA budget positive year oneAnalyzed P&L to show net loss annually due to high capex and advised C-Suite to exit and focus on non-SaaS revenue opportunities resulting in 10x growth in annual revenueResponsibilities included: P&L, Sales, Client Satisfaction, Business Development, M&A, Product, Engineering, Operations, Marketing, PR.

Promoted to focus on strategic planning and P&L growth through new business opportunities Developed a high value video content partnership network to leveraging existing traffic to create a new video business delivering significant accretive annual revenueEstablished revenue share deal with an e-commerce platform and leveraged local lifestyle content to build a new revenue stream

Hired to create a centralized KPI focused digital content, product and technology organization (100 FTEs) and grow digital revenue Transitioned a cost center to a highly profitable digital organization through audience growth, negotiating business development deals and expanding the programmatic revenueIdentified expense savings through eliminating vendors and contractors and building in-house capabilities for product, engineering and revenue operations saving $5M in expenseUnited local content leadership to implement new KPIs resulting in doubling traffic and growing audience network from 30M to 90M unique users Improved P&L management and operating decisions by creating a data platform to centrally manage all KPIs and integrate revenue performance with audience data and site performance

Hired to develop strategic roadmap to consolidate 40+ music and entertainment sites on one platformCreated new flexible template with standardized ad placements, increasing revenue by 40%Implemented agile development improving time to live for new sites from 5 months to 2 months

Hired to expand the digital business and improved products for Latimes.com then promoted to improve digital consumer products for all of Tribune’s newspaper and broadcast propertiesDesigned new user experience that improved content viewability, introduced flexible treatments to handle various news events (live, breaking) and reduced clutter resulting in a traffic boost of over 80% in first year Created new ad inventory in the entertainment and travel verticals resulting in 20% lift in revenue

Head of Product for Yahoo! News, the #1 News site in the US (Comscore). Promoted to bring operational efficiency and grow KPIs in revenue, engagement and video Developed and managed global product roadmap for news including photo galleries and video platform, weather, local search, original content, blogs, live events and infrastructure Recognized opportunity to automate video on articles, increasing video streams 200%Developed and rolled out new photo gallery interface, improved engagement 300%Developed news industry partnerships and content partnerships including Apple’s I-Phone 1 release

Developed strategy and roadmap for social media features for News Rolled out User Generated Content product Integrating with community, personalization, bookmarking and other social media platforms across Y! Collaborate with Marketing and PR on product messaging, launch plans, marketing campaigns

Hired to create a new program management department to ensure product execution met strategic goalsImplemented agile methodologies across multiple business units (personalization, streaming, subscription and live events) resulting in consistent and on time delivery of product releases in alignment with company goals