Karen O'Connor Email & Phone Number

Portland, Oregon, United States

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Responsible for the structuring, definition, development, and stewardship of Aritzia’s Corporate and Employer Brand to create a best in class experience for internal employees, while defining who we are in the marketplace to attract top talent. As a Channel Lead within the Marketing Department, the Corporate Brand Manager designs and executes recruitment.

Vancouver, British Columbia, Canada

Sourcing high-performance talent to join our multi-channel business throughout North America. With a focus on Marketing, I looked for smart, creative, driven individuals to join our diverse Creative, eCommerce, Digital and Management teams.ABOUT: Founded in Vancouver Canada in 1984, ARITZIA is a vertically integrated design house offering Everyday Luxury.

Vancouver, British Columbia, Canada

Managed the performance of the lululemon brand in top wholesale accounts to ensure strong sell-through and brand positioning throughout CAN, USA and UK. Established a net-new business model for the brand by introducing the lululemon product assortment into collegiate licensed goods market and creating a scalable shop-in-shop model within top Universities.

Vancouver, British Columbia, Canada

Identify and secure net-new wholesale accounts like Mr. Porter and Huckberry with a focus on expanding into fashion and lifestyle sectors while growing the lululemon mens brand throughout NA and EMEA. Create and execute collaborations and curated assortments with new wholesale accounts and brand partnerships with designers like Roksanda and eCommerce.

New York, New York, United States

Maintained top Key Account partnerships while driving growth and retention with brands like Barrys, Equinox, Peloton and SoulCycle. Developed and executed data-driven Marketing Campaigns to increase visibility and revenue for both brands. Expanded the partner portfolio in the US and international markets, identifying new business opportunities and.

Vancouver, British Columbia, Canada

Managed the retail portfolio of top volume partners, maintaining continuity of the assortment in-studios, supporting strong Visual Merchandising and Sell-Through strategies across the US. Developed a pre-buy program for Key Account partners alongside the mainline business' GTM calendar, securing a more strategic product assortment and brand position for.

Vancouver, British Columbia, Canada

Curated and executed events for internal training and development. Partnered with top brands to create lululemon's signature experiences like Seawheeze, The Immersion - Asia and annual Ambassador Summit to drive brand awareness and guest acquisition throughout North America.

Vancouver, British Columbia, Canada

Created and managed consumer media features, product placements and brand conversations for NA and EMEA media outlets. Executed media events, implementation of marketing/communications initiatives, crisis communications support, Investor Relations scripts and executive profiles/interviews.

Vancouver, British Columbia, Canada

Managed the production of photo/video assets for online and print campaigns, local resourcing for photo/video assets, production management for new store openings and relocations, artist liaison, Brand protection filter, local and national ad buys, community activations, local store support for photo/video assets, Agency management.

Vancouver, British Columbia, Canada

Chosen as part of the original team to open the first studio concept in Vancouver. Responsible for designing class plans, coaching classes, recruiting new riders/teachers and marketing the brand throughout the lower mainland. RCC now operates six studios in Vancouver, Calgary and Toronto.

Bellevue, Washington, United States

Chosen as part of the team opening the first non-franchised location in US with the goal of creating international standards, processes and valuable relationships with local vendors for future expansion.

Vancouver, British Columbia, Canada

Responsible for ongoing recruitment and training of staff, quarterly P&L plan, scheduling, detailed execution of marketing campaigns and sales initiatives, new menu rollouts and weekly inventory management.

Vancouver, Canada Area

Managed the schedule, models, clothing/products and contributors on set to ensure successful, timely execution of various projects. Researched, wrote and fact-checked editorial stories relevant to current events, trends and locally relevant topics for publication. Fact-checking and editing of feature stories. Admin support to Deputy Editor.

Certificate, Business Foundations Specialization

Selected among my peers to complete the program and present a capstone project that solved for a current obstacle/business need within my.

Certificate, Business Administration, Management And Operations

Online distance education to develop broader skills in people development and business strategy for the hospitality/customer service.

Bachelors Degree, Fashion Merchandising And Design

Developed skills to market ready to wear fashion, manage production and commercialization of product, create marketing/business plans.