Experienced in go-to-market strategies, I have led the development of eCommerce roadmaps, managed planning, budgeting, and forecasting, supported China marketplace onboarding, executed customer acquisition-focused marketing initiatives, established KPIs for tracking growth objectives, coordinated digital marketing activities including social media and PR, provided cross-functional team leadership to refine processes, delivered comprehensive reporting for key stakeholders. Additionally, I have constantly conducted Product Strategy workshops for the product design team, leveraging market research to identify customer needs, preferences, and emerging market trends. Collaborated on brand development by leveraging local insights, all aimed at driving impactful marketing efforts and achieving successful outcomes.

We offer professional support to both established brands and emerging ones, aiding them in refining their strategy and optimizing operations.Key client: Eytys

E-commerce Strategy | shopatainment | social commerceAt Sa Sa International, a prominent beauty product retailing group in Asia, I play a crucial role in driving customer acquisition and optimizing eCommerce strategies to align with business goals. I oversee and implement various programs across multiple online platforms, including WeChat Official Account KOL-buy, WeChat Ad, Affiliate promotion, WeChat and Tmall Live Stream, and WeChat Search.In my capacity, I collaborate closely with internal teams, software vendors, Tencent, and agencies to ensure seamless integration and optimization of customer acquisition solutions. By leveraging these partnerships, I strive to deliver exceptional results and enhance the overall eCommerce strategy of the organization.

Cross-Border Payment | Go-to-Market | E-commerce Strategy | Omnichannel GrowthI specialize in cross-border payment and e-commerce strategy at BlueOcean, driving omnichannel growth. My focus is on developing innovative solutions to acquire and engage Chinese customers for merchants. I integrate consumer payment behavior, engagement activities, and data recruitment strategies to achieve impactful results. I have collaborated successfully with brands such as The Kooples, Sky100, iFly Singapore, and Space Matrix Singapore, leveraging cutting-edge technology, programmatic campaigns, and social media integration.

Digital Transformation I Go to market strategy I Creative Direction I UXUI I Project ManagementMy Roles:Lead team to transform brands with breakthrough ideation, authentic storytelling, and insightful strategy. Develop creative solutions for brands’ ecosystem across a variety of social media channels. Develop communication strategy and creative solutions for brands’ ecosystem across a variety of social media channels. Define cultural and technology trends to drive innovative ideas, pioneer new tools, and ways, and create outstanding consumer experience to audience and drive engagement.Manage creative teams and external partners, manage project budgets, manage the day-to-day conversations with clients, partners, agencies; ensure all the deliverables and deadlines are met, launch successful marketing campaigns from idea to executionResponsible accounts:• The A.S. Watson Group ( Money Back App first launching)• Hang Seng Bank• McDonald’s• Lagostina• AIA• Fuze tea

Digital transformation I Creative Solution I Experience Design I Interactive Design I Project management Responsible to create digital strategy and media plans for the first digital transformation of brands. Lead creative and art direction with the global team, execute, and manage internal and external parties. Improve brands through various digital channels such as: online, mobile, social etc. Improve user experience, interactive design and responsive design. Develop and maintain digital brand standards.Responsible accounts:• MasterCard Hong Kong • Standard Chartered Bank• Infiniti•Lee Jeans

Contributed to the company's mission of reducing energy costs and delivering sustainable solutions to Victorian households and businesses as part of the Essential Services accreditation under the Victorian Government initiative.Executed marketing and communications activities, effectively promoting the Victorian government's VEET Scheme to increase awareness and encourage participation.Successfully explained the details of the Victorian government's projects to the target audience, ensuring clear understanding and engagement.Coached and managed a new trainee, providing guidance on speech practices and product demonstrations.Thrived in a fast-paced and challenging environment, demonstrating the ability to take direction while working autonomously.

Art direction I UXUI I Project ManagementWorked extensively with McDonald HK on its year-­round advertising program, including Chinese New Year campaigns, summer family campaigns, Monopoly campaign, limited time offer promotions, McCafe and some seasonal campaigns.Working closely as key member of the McDonalds team, achieving the following team awards, both for creativity and effectiveness. : -Hong Kong Marketing magazine-­‐ agency of the year awards: 2011 Best branding strategy for McDonald's Summer Campaign -GRAND EFFIE Award 2012-­‐ Brand: McDonald’s, Chinese New Year Campaign -GOLD EFFIE Award 2012-­‐ Brand: McDonald’s, Chinese New Year Campaign -BRONZE EFFIE Award 2012-­‐ Brand: McDonald’s, Summer Campaign -BRONZE EFFIE Award 2012-­‐ Brand: McDonald’s, Limited time offer burger Campaign

Strategic Extensive involvement and planning on BMW's major year round MINI Cooper campaign from idea stage to execution of integrated campaigns.

Assisted and contributed to the creative team from idea stage to execution of integrated campaigns. Clients: Volkswagen, McDonald’s, Tropicana