Karen Babcock

Karen Babcock Email and Phone Number

Strategy & Partnerships Executive @ Comcast Advertising || Yield, Media & Leadership Enthusiast @ The Dax Pact
Karen Babcock's Location
Philadelphia, Pennsylvania, United States, United States
Karen Babcock's Contact Details

Karen Babcock personal email

Karen Babcock phone numbers

About Karen Babcock

Every day is a new chance to make an impact on business - whether it's through relationships, information or just communication. My goal as the head of Strategy & Partnerships at Comcast Advertising is to try to do one of these things every day. Learn one new thing a day - it seems simple enough.The way to succeed at this is to be open-minded. Hear to listen, don't hear to respond. My personal belief is that the only way to drive business is to try. Don't be afraid to fail, but fail small - pivot if needed. My role in Comcast Advertising gives me that chance partner with some of the brightest in the company to do just that. We could sit back and watch the tv evolution - or we could hop on board. I'd prefer the latter.

Karen Babcock's Current Company Details
The Dax Pact

The Dax Pact

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Strategy & Partnerships Executive @ Comcast Advertising || Yield, Media & Leadership Enthusiast
Karen Babcock Work Experience Details
  • The Dax Pact
    Co-Founder
    The Dax Pact Jun 2023 - Present
    Philadelphia, Pa, Us
    My husband and I have started a foundation in honor of our son, Dax, who tragically passed away due to a force of nature in April of 2023. This foundation is is meant as a reminder to live big and love hard. Just like Daxy.
  • Comcast
    Vice President, Advertising Strategy & Partnerships
    Comcast Jan 2023 - Present
    Philadelphia, Pa, Us
    The Comcast Advertising Strategy & Partnerships team drives towards our mission of being a best-in-class advertising organization, with diverse partnerships across the industry as a whole. We value our consumers and customers time, and go out on the front foot to serve Comcast. The team is comprised of four specialties ranging from Inventory Strategy, Ad Integrations, Partnerships and Short/Longterm Strategy - and everything in between.
  • Comcast
    Vice President, Planning & Monetization
    Comcast Jul 2021 - Jan 2023
    Philadelphia, Pa, Us
    Incredibly lucky to be building a team and culture around serving the advertising community with our trusted inventory, data-driven pricing and strategic planning for Comcast. Every person in an advertising organization is a yield manager - setting up that construct and leveraging our portfolio to make the best decisions we can is the goal!
  • Comcast
    Executive Director, Advertising Yield Management
    Comcast Mar 2019 - Jul 2021
    Philadelphia, Pa, Us
    My top 3 goals in "real people words":(1) Turning the brand of "pricing police" into "value translators" in Comcast Advertising(2) Getting people excited to come to work for one of the most forward-thinking organizations(3) Creating incredible relationships with the best of the best in the Premium Video Ecosystem
  • Comcast
    Senior Director, Advertising Yield Management
    Comcast Mar 2018 - Feb 2019
    Philadelphia, Pa, Us
    Paving the way for our Enterprise Yield Management efforts to bring objective views to key business leaders & drive our Advertising businesses in 4 major areas - (1) Digital Inventory Optimization & Acquisition(2) In-Market Yield Optimization Partnerships(3) Advanced Advertising and Key Category Pricing and Planning(4) Advanced Pricing and Yield Optimization
  • Comcast
    Director, Advertising Yield Management
    Comcast Nov 2015 - Mar 2018
    Philadelphia, Pa, Us
    Diving into the concepts of Inventory Management and Pricing daily to drive our organization forward for all of our advertising products. Comcast has never been better positioned and our job is to make sure we are setting the stage for the next 5 years on a steady and well thought out foundation.
  • Comcast
    Senior Manager, Advertising Yield Management
    Comcast Mar 2015 - Nov 2015
    Philadelphia, Pa, Us
    Exploring ways in our Comcast Spotlight Business Intelligence group to generate success for both Comcast and Comcast Spotlight. This success is attributed to using concepts and strategies of Yield Management in regards to Inventory and Pricing for all advertising types (Television, Video On Demand, Digital) and sales channels.
  • Comcast
    Senior Manager, Strategy & Business Development
    Comcast Mar 2014 - Mar 2015
    Philadelphia, Pa, Us
    + Responsible for the daily monitoring and management of interactive advertising revenue lines for our Local Sales team (display, textlink and pre-roll opportunities), totaling over $150M in annual revenue.+ Sole architect of all formal and informal business planning, inclusive of annual business plan, quarterly forecasts, 5 year long range plan, etc. for our digital businesses.+ Own process and escalations to ensure revenue targets are being met and risks to revenue are properly identified and addressed as soon as possible. + Point-of-contact for all new business modeling for inventory extensions, site enhancements and tent-pole events. Responsibility to highlight key opportunities and risks for all new lines of business across all of our Comcast owned properties.+ Lead & coordinate multiple partnerships for site development and fulfillment, with focus on Comcast owned & operated sales channels. (Comcast Spotlight, NBCU, NCC, Comcast Media 360)+ Enhance and create ability to analyze multiple data streams and present findings and recommendations to Sr. Management in simple, precise fashion with action driven conclusions.+ Connection point between up to 10 different business functional areas, ensuring all ideas and issues were communicated effectively and efficiently.
  • Comcast
    Manager, Digital Revenue Operations
    Comcast Feb 2011 - Mar 2014
    Philadelphia, Pa, Us
  • Chief
    Member
    Chief May 2022 - May 2024
    New York, Ny, Us
    A private network built to drive more women into positions of power and keep them there. The most powerful women, joined together, to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
  • Johnson & Johnson
    Senior Financial Analyst
    Johnson & Johnson Jun 2010 - Mar 2011
    New Brunswick, Nj, Us
    Sales Finance supporting our Top 5 Global Customers and managing our ever-growing worldwild footprint.+ Working with the International Vice Presidents from our Top 5 customers to report out and drive business decisions+ Managing the international Gross to Net Sales lines within Consumer+ Leveraging business news and international happenings to suggest and create innovative solutions within the business+ Introducing new ideas within value creation areas for Johnson & Johnson+ Managing overall financial processes for all of Global Consumer
  • Johnson & Johnson
    Financial Leadership Development Program
    Johnson & Johnson Jan 2008 - Jun 2010
    New Brunswick, Nj, Us
    Financial Analyst - McNeil Consumer HealthcareSupporting Operations Finance for McNeil, specifically the Fort Washington Manufacturing Plant.+ Manage all facets of material variance and Liquids Products (All Childrens and Infants Tylenol/Motrin/Zytec/Benadryl) for the FW PlantFinancial Analyst - Johnson & Johnson Pharmaceutical Research & Development, LLCSupported R&D Finance for PRD, specifically in the Oncology Therapeutic Area.+ Brought reporting of GDO expenses to within 1% of latest thinking (managining up to $53 million, annually)Financial Analyst - Johnson & Johnson Consumer Products+ Manage Johnson and Johnson Consumer Finance community to ensure accurate and timely closes, budgeting and systems.+ SAP Power User - supporting ECC - RPN system, holding various trainings and info sessions on how to effectively and efficiently use our SAP module+ Soley responsible for business planning of up to $9MM.
  • Select Medical Corporation
    Accountant
    Select Medical Corporation May 2007 - Aug 2007
    Mechanicsburg, Pa, Us
    Provided assistance to accounting staff in various different business functions.
  • Johnson & Johnson
    Operations Finance
    Johnson & Johnson Dec 2005 - Aug 2006
    New Brunswick, Nj, Us
    Managed Raw Material and Outbound transportation for all 7 sectors of J&J (Pre-Pfizer Integration)

Karen Babcock Skills

Forecasting Process Improvement Leadership Strategic Planning Business Development Budgets Business Planning Management Analysis Sales Strategy Strategic Partnerships Yield Management Budgeting Organization And Prioritization Skills Financial Analysis Finance Online Advertising Prioritization Work Under Pressure Partner Management Digital Media Advertising Cross Functional Team Leadership Digital Strategy

Karen Babcock Education Details

  • Harvard Business School
    Harvard Business School
    Business
  • Penn State University
    Penn State University
    Finance

Frequently Asked Questions about Karen Babcock

What company does Karen Babcock work for?

Karen Babcock works for The Dax Pact

What is Karen Babcock's role at the current company?

Karen Babcock's current role is Strategy & Partnerships Executive @ Comcast Advertising || Yield, Media & Leadership Enthusiast.

What is Karen Babcock's email address?

Karen Babcock's email address is ke****@****ail.com

What is Karen Babcock's direct phone number?

Karen Babcock's direct phone number is +121528*****

What schools did Karen Babcock attend?

Karen Babcock attended Harvard Business School, Penn State University.

What skills is Karen Babcock known for?

Karen Babcock has skills like Forecasting, Process Improvement, Leadership, Strategic Planning, Business Development, Budgets, Business Planning, Management, Analysis, Sales, Strategy, Strategic Partnerships.

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