- Developed and executed a comprehensive marketing strategy for clients resulting in a 30 % increase in brand awareness and a 20 % boost in customer engagement.- Worked with clients to provide guidance and expertise to drive successful campaign implementations and deliverables.- Created and managed integrated marketing campaigns across various channels resulting in a 25 % increase in lead generations and a 15 % improvement in conversion rates .

- Advertised CEO on a strategic marketing plan that resulted in a 50% increase in revenue and a 15% market share expansion within two years .- Successfully organised and managed major trade exhibition leading-to 100 new business partnerships and generating $ 15 million in sales revenue.- Implemented a comprehensive social media strategy, increasing-on line engagement by 80% and driving a 30 % growth in website traffic

• To successfully launch product such HbA1c and a cardiac panel of tests (cholesterol, triglycerides, etc) to consumers who require regular tests to monitor their condition. • Establish customer base undertaking repeat tests.• Build a comprehensive customer database • Meet projected sales figures. • Convert customers from existing pathology testing practices and tap into the unmet test potential (those that are not undertaking the recommended number of tests per year).• Make an informed decision about starting, building, consolidating, diversifying or reducing business activity.• Identify new business opportunities.

Online Medical Testing

Management of the product-marketing department with a team of 5 support staff. Key duties included the management and maintenance of existing product lines, marketing activities mostly focused on new products and working with product development teams around new product innovations. Management and maintenance duties included:• The maintenance of ECC existing product range• Customer support and enquiries• Respond to customer complaints• Initiate new systems & policies• Enhance & upgrade aging productsMarketing activities included:• Product launches – CHFI (Computer Hacking Forensic Investigator), CEH7.1 (Certified Ethical Hacker) ECSA (EC- Council Certified Security) • Work with EC Council laboratory based in India to ensure products are ready for launch and meets the market expectations• Prepare necessary supporting marketing tools such as webpage, advertisements• Manage & monitor activities in product upgrades and replacements• Manage global announcements & communication with distributors on changes.• Ensure smooth transitions globally• Global product training to distributors, training centre’s & students• Organise webinars on product • First look – product introduction as part of marketing activity- webinars • Awards & recognition – EC-Council Global awards New product innovation activities included:• Study changes and follow market trends including working with the product engineering department to create security products to suit current markets• Negotiate with authors and industry specialists to work with ECC in creating new products

• Responsible for the sales and marketing of ICU and Operation Theatre equipment in the company• Ensured that customer solutions were delivered on time, within scope, budget and to required quality standards• Working with internal clients and sponsors to achieve objectives• Monitored the achievement of strategic deliverables, auditing systems quality, reviewing implementation progress assessments and post-go live reviews• Managing and advising on project financials, operational budgets, staff levels, resources and risk• Implementing automated project management systems and establishing appropriate metrics to determine progress against key project criteria• Involvement in operational implementation, coaching, mentoring and encouraging team members through positive feedback to meet schedules and resolve technical and operational issues• To coordinate product training and product presentation briefing to clients such as medical consultant & Doctors• Planning and development of marketing strategy to achieve target• Responsible for analysing & research the demand, pattern & identifying medical industry markets potential and sensitivities• Assist Managing director in planning business strategy, pricing strategy for medical equipment market• Planning yearly marketing and promotional program like planning, organizing and coordination of major event – medical conference, product launching and exhibition