Karen Bobroy Email and Phone Number
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Contact Information: kbobroy1@gmail.comDiverse experience in showroom sales, key account sales, marketing, brand management, product development/management, innovation merchandising, retail buying/category management, and planning across a variety of product categories with manufacturers and retailers.Channels of Distribution: architecture and design trade, specialty store, department store, and food/drug/mass Product Categories Include: Luxury, Personal Care/Health & Beauty, Home Fragrance, Home Decor, Bath & Home Fragrance Accessories, Home Textiles, Floorcoverings, Gift, Garden, Accessories, Timepieces, Consumables & Apparel.Conducts, directs and oversees marketing, brand management, product development & promotional strategies and activities. Researches consumer markers, monitors market trends & identifies areas to invest based on target consumer needs. Drives increased sales and profit by merchandising manufacturer lines/products, promotional & display opportunities and analysis of data to best fit customer requirements.Develops on-trend products & collections that support the brand from conception to end of life with domestic and foreign suppliers to fit the needs of customers/consumers. Includes developing account specific assortments & private label products for large customers/key accounts.Specialties: New Product Development- New Product Launch & Custom Product Development- private label programs, exclusivesBusiness Strategy/Planning & AnalysisCategory Brand Management & DevelopmentProduct Assortment Planning-New Products & Re-StageNegotiations, Sourcing & Procurement- Pricing, Inventory Management, Domestic and Overseas Merchandising assortments, store plan-o-grams & vendor displaysPricing and Promotion Strategy Development Cross Functional Team Management/LeadershipFinancial Analysis, P&L/Budget Development & Management, Forecasting Key Account Management & Development, Customer Relationship ManagementShowroom Sales and ManagementNew Business DevelopmentTerritory ManagementCompetitive Market/Trend AnalysisDevelopment of Financial Plans
Maya Romanoff
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Midwest Regional Sales ManagerMaya Romanoff Jan 2024 - PresentSkokie, Il, UsManufacturer of luxury wallcoverings, handmade in Chicago since 1969Manage showroom sales, the operations and financial success of the showroom and maintaining an atmosphere of service excellenceManage the following states: Illinois, Wisconsin, Missouri, Iowa, Nebraska, Kansas, Indiana, Michigan, Ohio, Kentucky, Minnesota, North Dakota, South Dakota, Georgia, Alabama, Mississippi, Tennessee, North Carolina and South Carolina and all the sales involved Develop and achieve sales goals specific to each state in the territory Oversee showroom visual marketing for the Skokie showroom alongside with the Skokie Showroom Manager as well as partner showroomsParticipate in architecture and design industry events to solidify our place in the design communityPlan and oversee special events in the showroom and beyond, alongside the Skokie Showroom ManagerIncrease sales volume, maximize profits and improve customer service levelsProficient in industry systems including Sage, Sage CRM, Tableaux, and Microsoft/Microsoft Teams -
Sales Manager- Chicago ShowroomParis Ceramics America Oct 2022 - Jan 2024Farmville, Va, UsLeading provider of elegant, luxury flooring including limestone, marble, terracotta, wood, ceramic reclaimed and porcelain from around the world. Oversee and drive sales to the architecture and design trade in the Midwestern territory which includes eight surrounding statesSeek and develop new and existing business relationships through in-person presentations and networking with trade clientelePlan and host showroom events to showcase Paris Ceramics offeringsProficient in Stone Profit System ERP software and Microsoft Office (Word, Excel, PowerPoint and Teams) -
Sales RepresentativeDedon 2021 - 2022Lüneburg, DeWorld-class international manufacturer and exporter of luxury, handcrafted, inspirational furniture for exteriors Build, grow and maintain relationships w/existing and new accounts in the Chicago/Midwest Territory including 10 Midwestern states as well as parts of CanadaDevelop & deliver presentations to architects, designers, and end users in the Trade/Residential channelGenerate solutions and sales quotes for clients and close salesProspect new accounts to grow the business and exceed sales goalProficient in industry systems including: Navision, CRM, and Microsoft/Microsoft TeamsParticipate in design industry events -
SalesSwatch Group 2018 - 2021Biel, Berne, ChInternational Swiss headquartered manufacturer and retailer of luxury watches, jewelry and eyewearOmega 2020-2021Swatch 2018-2020Drive sales through product knowledge, customer service and educating consumers- Increased sales +36% vs. sales goalResearch and understand consumer needs, thought process and market trends through consumer interactionsExecute and maintain superior visual merchandising standards to maximize selling opportunitiesBuild and develop strong customer relationships and customer base through customer service and product knowledge -
Brand ManagerUniversal Beauty Products, Inc. 2015 - 2017Manufacturer of beauty and personal care products for food, drug, mass and beauty supply store channels of businessConducted, directed and oversaw marketing, brand management, new product development and promotional activities for hair care and baby care brandsDeveloped and implemented the brand marketing plans including product, promotions, all forms of advertising, social media, events, trade shows, and sampling programsResearched consumer markers, monitored market trends, identified areas to invest based on consumer needsDeveloped new skin, hair and babycare products. Led haircare brand relaunch in research, , ideation and development.Awards: Employee of the Year- Marketing 2016
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Senior Manager, New Format Development & Innovation MerchantWalgreens 2011 - 2014Deerfield, Il, UsDrug store retailer for Beauty, Personal Care, Health & Wellness, Consumables and Seasonal with 8,116 storesDeveloped and deployed store layouts, new innovative fixtures, plan-o-gram assortments, pricing and promotions for all new formats (flagship, remodels, new and opportunistic) in the beauty and personal care product categoriesDrove competitive differentiation in the marketplace by using advanced analytics and extensive vendor collaborationResearched the market to determine, assess and analyze market trends to ensure the success of the concepts, venues and assortments in the new marketsCollaborated with cross-functional teams throughout company to create the concepts for new and innovative retail experiences for target market venues Developed the appropriate space allocation and display within the new venuesWorked on all flagship stores including award winning store design awarded by A.R.E.- in Bucktown neighborhood in Chicago, IL store and first net-zero store in Evanston, IL -
Account ExecutiveIndependent 2009 - 2011Manufacturers' representative specializing in personal care, aromatherapy and spa product categoriesBroke into new market with new innovative skincare product line to the Chicago territoryPresented, developed, managed and sold unique specialized skincare programs to diverse account base
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Vice President Of SalesBenzer Corporation 2003 - 2009Manufacturer sales representative agency specializing in sales and marketing for Personal Care, Beauty, Home Fragrance, Gift, Home Decor, Consumables and Garden in MidwestKey Account Sales- developed, presented and sold multiple manufacturer lines to key accounts in Midwest as well as Chicago TerritoryPrivate Label & Account Exclusives Development for multi-store retailers, on-line and catalog companiesShowroom Management- managed and merchandised 4,000 square foot showroom that increased total company trade show salesIdentified growth opportunities & marketed product lines to potential & current customersKey Accounts include: Ulta, Nordstrom, H2O +, Crate & Barrel, Kirlin's Hallmark, Merz Apothecary, FTD.com, Seventh Avenue/Swiss Colony, Touch of Class Catalog
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Senior Brand ManagerSarah Michaels Llc 2002 - 2003Manufacturer of Bath & Body and Gift Sets for food/drug/mass channel of businessNew Product Development/Management of Toiletry Gift Sets that increased sales and profit for our customersOverseas travel to identify trends and execute new product development with suppliersDevelopment of promotions and displays that promote and increase sales of the brandProduct placement in major accounts including Walmart, Walgreens, Target, Kmart, Kroger, Ulta
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Senior Brand Manager-Sarah Michaels Gift SetsThe Dial Corporation 2000 - 2002Manufacturer of Personal Care, Gift Sets, Laundry Care and Air Fresheners for food/drug/mass channel of business; specializing in Specialty Personal Care brands that include Sarah Michaels, Freeman and Nature's AccentNew Product Development/Management of Toiletry and Home Fragrance Gift Sets that increased sales and profit for our customersLed cross functional teams that included operations, sales, package engineering and R&D to ensure timely launchOverseas travel to identify trends, execute new product development and monitor current production with suppliersDeveloped and executed three new gift set processes that increased productivity and profitabilityProduct placement in major accounts including Walmart, Walgreens, Target, Kmart, Ulta, Kroger
Karen Bobroy Skills
Karen Bobroy Education Details
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The University Of GeorgiaMarketing -
The University Of GeorgiaFashion Merchandising
Frequently Asked Questions about Karen Bobroy
What company does Karen Bobroy work for?
Karen Bobroy works for Maya Romanoff
What is Karen Bobroy's role at the current company?
Karen Bobroy's current role is Luxury Sales | Showroom Sales | Brand Management | Marketing | CPG | Product Development/Management | Merchandising | Buying | Key Account Sales.
What is Karen Bobroy's email address?
Karen Bobroy's email address is kb****@****ail.com
What is Karen Bobroy's direct phone number?
Karen Bobroy's direct phone number is +163023*****
What schools did Karen Bobroy attend?
Karen Bobroy attended The University Of Georgia, The University Of Georgia.
What are some of Karen Bobroy's interests?
Karen Bobroy has interest in Art, Assortment Development, Sports, See 15+see Less, Regional/national Account Management, Health And Beauty/personal Care, Competative And Financial Anaysis, Trend Identification, Home Decor, Health.
What skills is Karen Bobroy known for?
Karen Bobroy has skills like Retail, Merchandising, Sales, Product Development, Cross Functional Team Leadership, Brand Management, Management, P&l Management, Marketing, Sales Operations, Pricing, Advertising.
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