Karen Steele Email & Phone Number

San Diego, California, United States

Global Responsibility, Based In Southern California

La Mesa, California

Communication-driven publishing executive with particular expertise in marketing, product and sales development, publishing processes, and analytics. Consistently achieve year-on-year sales growth in global markets and across market sectors, drives customer growth through sales and marketing collaboration, channel strategies, and product positioning. Adopts a strategic approach to customer relations, market planning, opportunity sizing, and measurement.

Global Responsibility, Based In San Diego, California

Responsible for new product and market development for a science and technology books division• Design and implement a business innovation program to transition print to new online products• Form and lead product development workshops of cross-functional business teams including global publishing, technology, user centered design, sales, marketing• Devise, write, and present new product business cases to senior management• Conduct end user, customer, and stakeholder research to refine and validate new products• Lead project teams tasked with integrating acquired databases into sales and marketing and sales workflow • Contribute to annual and 5-year business strategy, forecast, budget, and business priorities

Global Responsibility, Based In San Diego, California

Responsible for developing and managing global eBook sales and channel internal communications• Represent interests of global publishers, sales, and marketing groups on eBook development activities for a 10,000+ title portfolio• Serve as product launch sales lead and marketing liaison for online books, references, and serials• Develop and implement global eBook product launches including collateral, sales kits, training, product offers, and conference presentations• Propose expanded product offerings with publishers and global sales teams to stimulate revenue growth• Create customer-type and channel sales approaches, sales tools and value story for global teams to effectively transition print to online revenue• Forecast and manage budget and sales expectations; develop sales incentive schemes

Global Responsibility, Based In San Diego, California

Construct an internet usage development program to evaluate and analyze customer behavior within existing and new customer base. Evaluate content usage. Develop usage goals for sales and account development teams. Launch a global library relations program to encompass newsletters, workshops, and ad hoc customer engagement activities.

Global Responsibility, Based In San Diego, California

Develop usage data warehouse with practical reporting applications in support of electronic publishing and sales. Work with external consultants to define business requirements and reporting structure. Train staff on report generation and interpreting meaningful results.

Boca Raton, Florida

Management team member in the launch of internet start-up serving the academic and corporate library market.

San Diego, California

Responsible for budgeting and implementing market strategy and tactics for product portfolios including neuroscience, psychology, economics, and speech-language-hearing. Managed advertising, direct mail, web presence, author relations, and exhibitions for academic and research-based markets.

Bs, Mass Communications, Public Relations

Education record