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Strategic project leader with marketing management experience at executive level; broad experience in product and program development, communications, branding and management including consumer applications and digital product projects. Strong customer lens with proven track record of translating strategy into results based on quantifiable goals and clear and pragmatic action plans. MBA in Marketing and Finance from Kellogg School of Management, Northwestern University.
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Client Solutions Business DirectorFidelity Investments Oct 2018 - Oct 2022Boston, Massachusetts, United StatesPERSONAL INVESTING, LIFETIME ENGAGEMENT Partnered with Marketing and Analytics to identify opportunity to re-engage targeted population by implementing an outbound calling campaign resulting in a 23% lift in sales.Launched a new Live Channel experience for young segment including customer service scripts and follow-up materials in 3 months. Led development and implementation of 7 strategies with 8 partners to change routing of calls to appropriate service representatives. Strategies ranged from building and applying an AI Model to adjusting current policies. Championed a cross functional team that in six weeks identified cause and solution for significant decrease in enrollments in certain product line.Oversaw implementation of Digital Appointment Scheduler for phone representatives including providing feedback on tool, leading test and learn, and managing development of business elements to support launch.Member Advisory Council; Excellence in Action Award Winner. -
Director Of Incubator Services/Go-To-Market ManagerFidelity Investments Jan 2017 - Oct 2018Boston, Massachusetts, United StatesFIDELITY LABSStudent Debt Employer Contribution ProgramServed as lead program manager across product, operations, marketing, sales and implementation on development of the product identifying opportunities and gaps to ensure successful launch while focusing on profitability.Created marketing and sales materials for a new product, the Student Debt Employer Contribution Program.Created a pipeline of over 500 clients/sold to 14 clients in an 11 month period while the product was being built.
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Communications ConsultantFidelity Investments Mar 2016 - Oct 2016Smithfield, Rhode Island, United StatesPERSONAL INVESTING - TAX EXEMPT MARKETProvided strategic direction and execution of retirement communications for 32 large healthcare and higher education clients. Collaborated with clients on the design and implementation of multiple client specific campaigns including enrollment material, event promotions, custom campaigns, investment menu changes and regulatory mailings.
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Director Of StrategySecretariat Of Housing And Economic Development Sep 2013 - Jan 2015Boston, MaAdvised Secretary on strategic initiatives, identifying opportunities and gaps, resulting in overall improved performance. Developed team and process resulting in “An Act to Promote Growth and Opportunity” legislation being passed with 18 out of 22 elements and approximately $80 million dollars in key economic development programs. Created unprecedented media coverage for the Advanced Manufacturing, Housing and Massworks Programs by identifying opportunities, developing a communication calendar, and implementing appropriate media strategies for each initiative including events, opinion editorials, roundtables, tours and editorial boards.
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Chief Of StaffSecretariat Of Housing And Economic Development Mar 2012 - Sep 2013Boston, MaManaged the Executive Office of the Secretariat Chief Financial Officer, Communications Manager, and Legislative Director; Liaison with the Governor’s office and other Secretariats.
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Marketing Manager/Center DirectorThe Center On Media And Child Health Jun 2008 - Mar 2012Boston, MaLed the financial and operational turnaround of the Center on Media and Child Health by identifying Center's positioning, strategy and initiatives, realigning resources and generating funding from Google, Comcast and individuals.
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Principal And Vp Finance And OperationsMnet (Maintainnet, Inc.) 1999 - Jan 2010Co-founded, established and funded new concept in Internet Services Agency, Maintainnet, Inc. -
Vp Of Strategic Brand MarketingDunkin' Brands 1990 - 1999Created new products and processes that led to the repositioning of Dunkin’ Donuts from a donut business to a coffee business in 24 months, resulting in 25% sales growth.Recipient of two prestigious Allied Domecq company-wide awards: Founders Award and Innovation Award.
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Associate Product ManagerGillette 1988 - 1990Associate Product Manager, Soft & Dry Antiperspirant
Karen Fisher Skills
Karen Fisher Education Details
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Political Science / Mmss -
Marketing/Marketing Management, General
Frequently Asked Questions about Karen Fisher
What is Karen Fisher's role at the current company?
Karen Fisher's current role is Marketing Management | Strategic Project Lead | Consumer Product and Software Product Management.
What is Karen Fisher's email address?
Karen Fisher's email address is fi****@****net.com
What is Karen Fisher's direct phone number?
Karen Fisher's direct phone number is +161785*****
What schools did Karen Fisher attend?
Karen Fisher attended Northwestern University, Northwestern University - Kellogg School Of Management.
What skills is Karen Fisher known for?
Karen Fisher has skills like New Business Development, Strategy, Sales, Program Management, Leadership, Strategic Planning, Marketing Strategy, Team Building, Budgets, Marketing, Staff Development, Project Management.
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Karen Fisher
Pittsburgh, Pa1visitpittsburgh.com13 +141221XXXXX
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Karen Fisher
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Karen Fisher
Lecturer, Organizational Behavior | Change Leadership Consultant | Disabilities Advocate | Tedx SpeakerHarvard, Ma1snhu.edu
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