Karen Cuff

Karen Cuff Email and Phone Number

Senior Consultant - Marketing Analytics and Insights @ TTEC Digital
Detroit, MI, US
Karen Cuff's Location
Detroit Metropolitan Area, United States
Karen Cuff's Contact Details
About Karen Cuff

Experienced marketing and analytics professional focused on delivering positive business results with strategic, data-driven and creative solutions. I enjoy translating data into insights to identify business opportunities, improve customer experience and optimize marketing performance. Skilled at developing strong, positive working relationships with internal and external teams.

Karen Cuff's Current Company Details
TTEC Digital

Ttec Digital

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Senior Consultant - Marketing Analytics and Insights
Detroit, MI, US
Website:
ttecdigital.com
Employees:
1797
Karen Cuff Work Experience Details
  • Ttec Digital
    Senior Consultant - Marketing Analytics And Insights
    Ttec Digital
    Detroit, Mi, Us
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  • Ttec Digital
    Senior Analytics Consultant - Customer Insights | Audience Strategy
    Ttec Digital May 2018 - Present
    Detroit, Mi
    On-site marketing analytics consultant at leading automotive manufacturer. Impact marketing strategy, targeting and tactics with customer and program analysis. Analyze and optimize marketing performance.
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  • Entertainment Promotions
    Senior Marketing Manager - Entertainment Rewards & Incentives
    Entertainment Promotions Jun 2014 - May 2018
    Troy, Mi
    B2B2C division that creates customer engagement programs supporting the acquisition, retention and loyalty initiatives of Fortune 1000 companies. Team delivers targeted rewards and incentives using the Entertainment discount network.Led marketing strategy and planning focused on lead generation. Developed and managed integrated marketing plans, including email campaigns, websites, paid search, SEO, social media, content and trade shows. Target industries: healthcare, utilities, telecom, retail banking and more.
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  • General Motors
    Digital Marketing Manager
    General Motors Jan 2000 - Aug 2011
    Responsible for digital marketing strategy, planning and implementation for GM’s business-to-business division, Fleet and Commercial Operations. Led creative, production and search agencies.- Managed gmfleet.com - optimized site content, user experience and key site conversions.- Led SEO, paid search, email and analytics initiatives.- Launched and managed FCO LinkedIn group.Assistant Marketing Manager - Led key advertising, direct mail, promotional and research initiatives.- Instrumental in process to select new ad agency and campaign.- Developed and led annual division Business Planning process for 3 years.
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  • Healthmedia
    Program And Account Manager
    Healthmedia May 1999 - Dec 1999
    Ann Arbor, Mi
    Managed leading-edge multimedia program supporting a Glaxo pharmaceutical. Improved customer experience and developed client ROI measurement plan.
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  • Kellogg Company
    Brand Manager, Associate Brand Manager
    Kellogg Company Jan 1995 - Dec 1998
    Managed Kellogg’s second largest cereal brand, Kellogg's Frosted Mini-Wheats. Led market research and agency team to revise brand positioning and advertising strategies by uncovering new consumer insights.- Developed new TV advertising campaign.- Managed advertising, promotion and trade spending budget.- Led franchise packaging redesign.- Developed and implemented trial-driven product promotion.- Conducted brand assessments and market analysis.
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Karen Cuff Skills

Digital Marketing Email Marketing Online Marketing Sem Seo Strategic Planning Marketing Marketing Strategy Online Advertising Advertising Interactive Marketing Analytics Social Media Search Advertising Digital Media Crm Management Integrated Marketing Interactive Marketing Strategy Brand Development Consumer Insights Website Redesign Customer Insight Employee Training Direct Mail Digital Strategy Agency And Project Management Training And Development Business Analysis Customer Relationship Management Website Management Local Marketing Social Marketing Strategy Search Engine Marketing

Karen Cuff Education Details

Frequently Asked Questions about Karen Cuff

What company does Karen Cuff work for?

Karen Cuff works for Ttec Digital

What is Karen Cuff's role at the current company?

Karen Cuff's current role is Senior Consultant - Marketing Analytics and Insights.

What is Karen Cuff's email address?

Karen Cuff's email address is kc****@****way.com

What is Karen Cuff's direct phone number?

Karen Cuff's direct phone number is +124840*****

What schools did Karen Cuff attend?

Karen Cuff attended University Of North Carolina At Chapel Hill - Kenan-Flagler Business School, University Of Michigan.

What are some of Karen Cuff's interests?

Karen Cuff has interest in Children.

What skills is Karen Cuff known for?

Karen Cuff has skills like Digital Marketing, Email Marketing, Online Marketing, Sem, Seo, Strategic Planning, Marketing, Marketing Strategy, Online Advertising, Advertising, Interactive Marketing, Analytics.

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