Karen Daniela Martínez Albarracín
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Karen Daniela Martínez Albarracín Email & Phone Number

Product Manager Analítica y Automatización Retail Media at Sodimac Colombia
Location: Bogotá, Capital District, Colombia 7 work roles 3 schools
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Current company
Role
Product Manager Analítica y Automatización Retail Media
Location
Bogotá, Capital District, Colombia
Company size

Who is Karen Daniela Martínez Albarracín? Overview

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Quick answer

Karen Daniela Martínez Albarracín is listed as Product Manager Analítica y Automatización Retail Media at Sodimac Colombia, a with 4714 employees, based in Bogotá, Capital District, Colombia. AeroLeads shows a matched LinkedIn profile for Karen Daniela Martínez Albarracín.

Karen Daniela Martínez Albarracín previously worked as Business Development and Operational Excellence Manager at Cemex Colombia and Commercial Intelligence and Data Management Chief at Cemex Colombia – Commercial Segments And Urbanization Solutions. Karen Daniela Martínez Albarracín holds Especialista En Inteligencia Comercial Y De Mercadeo, Administración, Finanzas Y Ciencias Económicas from Universidad Ean.

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Email format at Sodimac Colombia

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Sodimac Colombia

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Profile bio

About Karen Daniela Martínez Albarracín

I am a strategic leader with more than 7 years of experience in mass consumption / construction sector, focused on the development and execution of strategies, productivity improvement and data-driven decision making. Expert in strategic planning, development and implementation of data strategies and leadership of teams of more than 15 people; with knowledge in office tools, EXCEL, SQL, POWER BI and advanced English. I have successfully led business intelligence, data integration and analytics projects; as well as performance optimization at a national level, generating savings for organizations. I stand out for my ability to implement data visualization systems and development of tools for digital transformation; in addition, manage budgets, develop and comply with KPIs, always with a focus on continuous improvement and innovation.

Listed skills include Microsoft Office, Management, Microsoft Excel, Oratoria, and 2 others.

Current workplace

Karen Daniela Martínez Albarracín's current company

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Sodimac Colombia
Sodimac Colombia
Product Manager Analítica y Automatización Retail Media
Bogotá, Bogota, CO
Employees
4714
AeroLeads page
7 roles

Karen Daniela Martínez Albarracín work experience

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Product Manager Analítica Y Automatización Retail Media

Bogotá, Bogota, Co

Business Development And Operational Excellence Manager

Bogotá

Responsible for optimizing and improving processes to increase efficiency, reduce costs, improve profitability, and foster innovation. Through the effective combination of leadership skills, data analysis, and digital transformation to implement continuous improvements.• Develop descriptive and predictive models through the integration of SAP, Python, SQL, and Power BI that optimized more than 1.000 hours of administrative work and improved decision-making by different teams.• Lead a project to optimize the cost of serving through an optimal distribution and production model through the digital transformation of operations, achieving significant savings (+$500 thousand USD).• Implement continuous improvement tools that increased productivity, improved customer experience, and optimized the P&L of each region, generating large savings and training more than 400 people in lean manufacturing.• Structure business cases to evaluate the viability of new operations, implementation of new business models, strategic acquisitions, and divestment of non-optimal operations.

May 2023 - May 2024

Commercial Intelligence And Data Management Chief

Bogotá

Responsible for transforming data into profitable strategies. Expert in tools such as Power BI, Excel, SQL, and Python. Focused on driving growth and maximizing efficiency through accurate insights that align business strategy with measurable results.• Lead the implementation of Power BI in the commercial and operational area, improving efficiency and productivity in report generation.• Implement the costing model for new products using machine learning in Python, optimizing response time and maintaining service levels above 95%.• Structure the commercial roadmap by analyzing trends and competitors, developing market strategies that achieved increases in market share (+8 pp in the main market) and improvements in profitability (+2 pp in the operating margin).• Collaborate directly with sales, production, and quality teams to align strategic efforts and maximize impact on sales.

Oct 2019 - May 2023

Commercial Intelligence Analyst

Bogotá

Specialized in converting complex data into strategic insights that drive growth. Expert in analysis with tools such as Power BI, SQL and Excel, developing clear dashboards and reports to optimize business decisions.• Develop and implement dashboards in Power BI to facilitate data management in the organization and reduce time in administrative processes.• Lead interdisciplinary tactical meetings to define decision-making that impacts sales strategy.• Support the implementation of the sales CRM (Customer Relationship Management) and sales business forecast management tool.

Jan 2018 - Oct 2019

Commercial Intelligence Internship

Bogotá

Nov 2016 - Jan 2018

Director Of Logistics

Sogamoso, Boyacá

Founding member of the industrial engineering chapter at the Universidad Pedagógica y Tecnológica de Colombia.Responsible for the organization and successful logistical development of the first international congress of industrial engineering at the Universidad Pedagógica y Tecnológica de Colombia.

Jan 2014 - Oct 2017
Team & coworkers

Colleagues at Sodimac Colombia

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3 education records

Karen Daniela Martínez Albarracín education

Especialista En Inteligencia Comercial Y De Mercadeo, Administración, Finanzas Y Ciencias Económicas

Activities and Societies: Aplicación de métodos para la captura de datos, interpretación de resultados y toma ágil de decisiones.

Bachillerato, Bachiller Técnico Con Especialidad En Administración Empresarial

Colegio Integrado Joaquín Gonzalez Camargo
FAQ

Frequently asked questions about Karen Daniela Martínez Albarracín

Quick answers generated from the profile data available on this page.

What company does Karen Daniela Martínez Albarracín work for?

Karen Daniela Martínez Albarracín works for Sodimac Colombia.

What is Karen Daniela Martínez Albarracín's role at Sodimac Colombia?

Karen Daniela Martínez Albarracín is listed as Product Manager Analítica y Automatización Retail Media at Sodimac Colombia.

Where is Karen Daniela Martínez Albarracín based?

Karen Daniela Martínez Albarracín is based in Bogotá, Capital District, Colombia while working with Sodimac Colombia.

What companies has Karen Daniela Martínez Albarracín worked for?

Karen Daniela Martínez Albarracín has worked for Sodimac Colombia, Cemex Colombia, Cemex Colombia – Commercial Segments And Urbanization Solutions, Cemex, and Universidad Pedagogica Y Tecnologica De Colombia.

Who are Karen Daniela Martínez Albarracín's colleagues at Sodimac Colombia?

Karen Daniela Martínez Albarracín's colleagues at Sodimac Colombia include Leida Geraldine Farfán Quiroz, Jefferson Velasquez, Juan Felipe, Jilver Sánchez Fuentes, and Tatiana Donado.

How can I contact Karen Daniela Martínez Albarracín?

You can use AeroLeads to view verified contact signals for Karen Daniela Martínez Albarracín at Sodimac Colombia, including work email, phone, and LinkedIn data when available.

What schools did Karen Daniela Martínez Albarracín attend?

Karen Daniela Martínez Albarracín holds Especialista En Inteligencia Comercial Y De Mercadeo, Administración, Finanzas Y Ciencias Económicas from Universidad Ean.

What skills is Karen Daniela Martínez Albarracín known for?

Karen Daniela Martínez Albarracín is listed with skills including Microsoft Office, Management, Microsoft Excel, Oratoria, Sap Products, and Microsoft Powerpoint.

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