Karen Dayan Email and Phone Number
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Experienced Marketing Executive with 25+ years of proven success in marketing strategy and execution for B2B & B2C markets in corporate, start-up and non-profit environments - driving companies to successful exits both acquisition and IPO. Several years of global management and consultative roles marketing products, programs and SaaS. Deep knowledge of Consumer, SMB and Enterprise market segments as well as partner programs & relationships. Expert in strategizing and optimizing marketing planning and execution to drive results including: branding, positioning & messaging, public relations, online marketing (seach, display, mobile, social), email marketing, event strategy and interactive promotions. Specialties: Global Marketing Strategy • Strategic Business Planning • Public Relations • Thought Leadership • Demand Generation • Customer Acquisition & Retention • ABM • Event Management & Marketing • B2B & B2C Marketing for Consumer, SMB & Enterprise Products, Programs and Services • Partner marketing • Packaged software, SaaS and mobile technologiesOnline Marketing• SEM /SEO • Website Optimization & Multivariate Testing • Social Media • Affiliate Programs • Word-of-Mouth marketing • Interactive Promotions / Sweepstakes• Email Marketing
Karen'S Connection Circle
View- Website:
- karensconnectioncircle.com
- Employees:
- 1
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Founder And Chief Serendipity OfficerKaren'S Connection CircleLos Altos, Ca, Us
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Founder & Chief Serendipity OfficerKaren'S Connection Circle 2022 - PresentPalo Alto, Ca, UsKaren’s Connection Circle is a social initiative designed to open people's minds to the power of serendipity through informative talks, engaging workshops and magical Serendipity Dinners.
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FounderThinking Buzz 2014 - PresentHelping companies define, build, promote and grow their brand and their business. Focus on branding, positioning & messaging, web presence, product launch, go-to-market, public relations, thought leadership, online marketing, event strategy and demand & lead generation. -
Angel InvestorWeact Ventures 2021 - PresentLos Altos, California, UsWeAct Ventures is an investment fund focused on women led startups and diverse teams to improve equality and equity in innovation. -
InvestorPortfolia 2020 - PresentSan Mateo, Ca, UsPortfolia's global network of top VC and corporate investors source best-in-class companies, high-value deals, and bring deep experience to each fund. With 10 funds in market, Portfolia invests in 8-12 companies per fund. The performance of their first two funds placed them in the top quartile of venture funds launched 2016, 2017. -
Board MemberWorld Pulse 2020 - PresentPortland, Or, UsWorld Pulse connects women change makers around the globe fighting for social justice within their communities. Through stories and connections, World Pulse unites millions to create a grassroots movement with global impact - accelerating change for women everywhere. -
Fractional CmoGreatnonprofits 2022 - 2023Redwood Shores, California, Us -
Strategic AdvisorCassiopeia 2020 - 2021San Francisco, Ca, UsACQUIRED BY HIBOB -- Cassiopeia empowers leaders to foster an inclusive company culture by using communication analytics. Cassiopeia’s latest tools empower remote managers with actionable insights to improve collaboration and foster a sense of belonging. -
Chief Marketing OfficerTrusona 2017 - 2019Scottsdale, Az, UsKaren served as an early executive at Trusona contributing to early product-market fit strategy, company positioning and built a demand generation engine targeted at acquiring the world's largest financial, healthcare, technology, and travel corporations.Trusona protects the world's most precious assets by truly verifying online identities without the use of the internet's weakest link - passwords. Trusona offers the world's first insured authentication solution. We are committed to making the Internet a safer place – #NoPasswords. -
AdvisorMintigo (Now Part Of Anaplan) 2013 - 2017San Mateo, Ca, UsAcquired by Anaplan. As an advisor, Karen provides both strategic and tactical guidance focusing on company branding/positioning, go-to-market strategy, and marketing excellence. Sequoia backed Mintigo developed the world’s first Customer Search Engine™ enabling B2B companies to find the most relevant prospects and optimize their offers, making it easy for marketers to act on the results and help drive sales. -
Chief Marketing Officer41St Parameter (Acquired By Experian) 2012 - 2014Scottsdale, Az, UsKaren successfully led marketing strategy and execution for all three of the company's divisions driving global branding, messaging, public relations, and demand generation activities.41st Parameter was acquired by Experian. Previous to the acquisition, 41st Parameter was funded by leading venture firms including Kleiner-Perkins, Norwest Venture Partners, and JAFCO as well as ITOCHU (Japan) and Georgian Partners (Canada)41st Parameter's patented Device Recognition technology enable the world’s most valued and recognizable brands to engage digital consumers effectively and safely. -
Chief Marketing OfficerCriteo 2010 - 2012Paris, FrKaren played an instrumental role in building Criteo's leadership position in the performance display arena helping propel Criteo revenues 10-fold (20M to 200M) worldwide - eventually leading to a successful IPO. As an integral part of the company's executive team, Karen was responsible for Criteo's global marketing strategy and execution to drive awareness, education, and adoption of Criteo's Personalized Retargeting solution among top e-commerce and travel merchants.Criteo - the global leader in performance display - serving billions of unique personalized display ads each year across 20 countries worldwide. Criteo enables the top e-commerce merchants (i.e. Zappos, Overstock, TigerDirect, Macy's) to re-engage with the website visitors with display ads created in real-time containing specific product recommendations and immediate call-to-action. -
Online Customer Acquisition - Office LiveMicrosoft 2005 - 2009Redmond, Washington, UsKaren drove customer acquisition marketing strategy and execution of Microsoft's fastest growing online service - Microsoft Office Live. Focus on portal experience optimization, SEO/SEM, Online advertising/sponsorships, Interactive promotions, social media & word-of-mouth marketing. -
Smb Strategy - Microsoft OfficeMicrosoft 2004 - 2005Redmond, Washington, UsAs SMB Strategy Manager for Microsoft Office, Karen was responsible for establishing business models and education programs to drive Office adoption in Small & Medium Businesses. She also lead the virtual teams to launch new Microsoft SMB product offerings in the US and Internationally.
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Strategic Business Planning ManagerMicrosoft 2003 - 2004Redmond, Washington, UsKaren set strategy, developed processes, determined content and structured executive communication for the Microsoft Global Sales & Marketing group business planning events including the the worldwide subsidiary executive business review process and the annual Microsoft sales meeting (13K international employees).
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Regional Smb Customer And Partner Programs ManagerMicrosoft 1999 - 2003Redmond, Washington, UsAfter 4 years of experience in the field, Karen spent 4 years helping over 40 growing Microsoft subsidiaries in the Middle East and Africa (MEA) region develop their partner programs, build telesales center to efficiently sell to mid-market customers and provided the strategy for driving sales into the largest market segment – small business. As part of the RHQ, Karen served as the company liaison to both the EMEA and Corporate headquarters in the SMB and breadth partner arenas.
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Partner Marketing ManagerMicrosoft Jun 1997 - May 1999Redmond, Washington, UsDeveloped and launched Microsoft's breadth channel partner program. Responsible for driving online partner portal strategy as well as partner one-to-few engagements and one-to-many events. Microsoft spokes person for Breadth Partner related issues.
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Marketing ManagerMicrosoft Apr 1995 - Jun 1997Redmond, Washington, UsDeveloped local Microsoft marketing strategy. Managed all agency relationships for above-the-line marketing, direct marketing and launch event. Managed Window & Office 95 product launch.
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Account ManagerGrey Group 1993 - 1995New York, Ny, Us
Karen Dayan Skills
Karen Dayan Education Details
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University Of California, BerkeleyMass Communication -
Lynbrook High School
Frequently Asked Questions about Karen Dayan
What company does Karen Dayan work for?
Karen Dayan works for Karen's Connection Circle
What is Karen Dayan's role at the current company?
Karen Dayan's current role is Founder and Chief Serendipity Officer.
What is Karen Dayan's email address?
Karen Dayan's email address is ka****@****yan.com
What is Karen Dayan's direct phone number?
Karen Dayan's direct phone number is +140866*****
What schools did Karen Dayan attend?
Karen Dayan attended University Of California, Berkeley, Lynbrook High School.
What skills is Karen Dayan known for?
Karen Dayan has skills like Digital Marketing, Online Advertising, Business Planning, Public Relations, Partner Management, Strategy, Start Ups, Sem, Saas, Global Marketing, Online Marketing, Marketing Strategy.
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