A multi-faceted marketing professional, I'm as comfortable with top executives, as with the sales team because I've worked strategically on both sides of the table. Since starting my agency in 1989, I have helped non-profits and worldwide companies maximize profits through both internal & external market research, strategic plans and hands-on execution. I don't just make the plan; I make sure the plan works.Long-term contracts include American Greetings Corporation, traveling globally to create consumer products for clients such as Harley-Davidson and Nickelodeon, as well as an on site consulting for MARS Inc., manufacturer of Pedigree Dog Food, where I developed packaging and helped create the Pedigree Foundation, as well as all marketing services and communications for Bardi Heating, Cooling & Plumbing, helping this 5-star family-owned business double in revenues. My hands-on philosophy of “The End is Just the Beginning” helps position clients by first understanding where they want to go; next, researching competitive opportunities, and finally, executing the most cost-efficient route to get there. Always with a careful eye on the budget. What's not to love?Specialties: Consumer Product Innovation & packaging; Internal & External Communications; Global sourcing; Marketing & Sales strategies; Market Research; Collateral development, Branding, Video & Radio scripts.
Listed skills include Copywriting Print And Seo, Price Negotiaions, Consumer Products, Competitive Analysis, and 30 others.
