Karen Decker Thomas Email & Phone Number

Design and lead worldwide games research to inform mobile game strategy, product development, growth, brand management, and marketing/communications. Lead, manage, and coach a team of researchers.

Culver City, CA

Culver City, California

• Designed and led consumer research to inform mobile game acquisition, engagement, and monetization.
• Led quantitative and qualitative studies for Jam City games, including Panda Pop, Snoopy Pop, Family Guy: Another Freakin' Mobile Game, Juice Jam, and other titles in development.
• Focus areas of research included: consumer satisfaction & engagement, concept & features testing, and brand marketing.
• Provided cross-functional stakeholders with insights that led to innovative and player-first games.
• Managed VIP insight community that received Vision Critical’s 2018 “New Community of the Year” award.

Greater Los Angeles Area

• Directed quantitative and qualitative consumer research projects for multiple clients, including:
• Age of Learning/ABCmouse.com - Established Age of Learning’s remote user testing program. Directed remote user research and coordinated in-house usability testing for ABCmouse’s websites and apps.
• Screen Engine/ASI - Oversaw and evaluated research screenings, providing insight and guidance on films' playability, word-of-mouth, and marketing.
• The Weather Channel/weather.com - Managed cross-platform advertiser campaign research (online, mobile, TV). Evaluated advertiser campaign performance, providing insights and actionable recommendations to enhance.
• Extensive experience conducting attitude & usage studies, concept testing, consumer satisfaction research, creative materials testing, digital advertising effectiveness research, exit polls, intent-to-purchase studies.

Greater Los Angeles Area

• Directed consumer research for several entertainment studio accounts, responsible for research design and execution, project management, client consulting, and account management.
• Shaped primary research solutions for clients to inform their marketing decisions and drive strategy.
• Guided all phases of the research process, from study design and questionnaire development to data analysis and reporting.
• Delivered industry and consumer insights and recommendations to clients based on customized survey solutions and Nielsen tracking services.
• Oversaw data analysis, report writing and communication with clients by junior staff.
• Managed and developed existing client relationships and pursued new business opportunities to achieve group revenue goals.

Greater Los Angeles Area

• Managed relationships with movie studio clients and helped drive strategic direction of the EMS division and MarketNavigator micro-marketing software, collaborating with senior management, account managers, and client.
• Managed and implemented client projects, ranging from consumer segmentation (PRIZM) and targeting to volume studies.
• Hired, trained, and managed account management staff.

Greater Los Angeles Area

• Facilitated design and implementation of Blair Witch Webfest, a first-of-its-kind 3-day online movie convention.
• Managed integration of content, technology, and promotional partners into Webfest website (e.g., Microsoft, Yahoo!, etc.).
• Researched and tracked entertainment-related websites for publicity and promotional partnership opportunities.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, English, Economics (Double Major)