Karen Decker Thomas Email & Phone Number

Design and lead worldwide games research to inform mobile game strategy, product development, growth, brand management, and marketing/communications. Lead, manage, and coach a team of researchers.

Culver City, Ca

Culver City, California

Designed and led consumer research to inform mobile game acquisition, engagement, and monetization.• Led quantitative and qualitative studies for Jam City games, including Panda Pop, Snoopy Pop, Family Guy: Another Freakin' Mobile Game, Juice Jam, and other titles in development.• Focus areas of research included: consumer satisfaction & engagement, concept & features testing, and brand marketing.• Provided cross-functional stakeholders with insights that led to innovative and player-first games.• Managed VIP insight community that received Vision Critical’s 2018 “New Community of the Year” award.

Greater Los Angeles Area

Directed quantitative and qualitative consumer research projects for multiple clients, including: • Age of Learning/ABCmouse.com - Established Age of Learning’s remote user testing program. Directed remote user research and coordinated in-house usability testing for ABCmouse’s websites and apps. • Screen Engine/ASI - Oversaw and evaluated research screenings, providing insight and guidance on films' playability, word-of-mouth, and marketing. • The Weather Channel/weather.com - Managed cross-platform advertiser campaign research (online, mobile, TV). Evaluated advertiser campaign performance, providing insights and actionable recommendations to enhance performance. • Extensive experience conducting attitude & usage studies, concept testing, consumer satisfaction research, creative materials testing, digital advertising effectiveness research, exit polls, intent-to-purchase studies, post-mortem buyer research, recruited audience screenings, secondary research synthesis, tracking, and user testing.

Greater Los Angeles Area

Directed consumer research for several entertainment studio accounts, responsible for research design and execution, project management, client consulting, and account management.• Shaped primary research solutions for clients to inform their marketing decisions and drive strategy.• Guided all phases of the research process, from study design and questionnaire development to data analysis and reporting.• Delivered industry and consumer insights and recommendations to clients based on customized survey solutions and Nielsen tracking services.• Oversaw data analysis, report writing and communication with clients by junior staff.• Managed and developed existing client relationships and pursued new business opportunities to achieve group revenue goals.

Greater Los Angeles Area

Managed relationships with movie studio clients and helped drive strategic direction of the EMS division and MarketNavigator micro-marketing software, collaborating with senior management, account managers, and client personnel.• Managed and implemented client projects, ranging from consumer segmentation (PRIZM) and targeting to volume studies. • Hired, trained, and managed account management staff.

Greater Los Angeles Area

Facilitated design and implementation of Blair Witch Webfest, a first-of-its-kind 3-day online movie convention.• Managed integration of content, technology, and promotional partners into Webfest website (e.g., Microsoft, Yahoo!, etc.). • Researched and tracked entertainment-related websites for publicity and promotional partnership opportunities.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, English, Economics (Double Major)