Karen Dubey Email & Phone Number

California, United States

Boca Raton, Florida, Us

Led a contract-based space company into the realm of productization.• Drove product ideation and launch of the “standard bus” and the SmallSat GEO products.• Executed go-to-market of new products across the entire lifecycle: ideation, development, collateral creation, sales team training, market research / positioning, launch activities, and post-launch. • Created an entire suite of corporate marketing collaterals where they did not previously exist, including company and product brochures, a sales pitch deck, a searchable product heritage database, and the company standard PowerPoint template.

Israel - Usa - Uk, Il

Led corporate and product marketing strategy from product pipeline through launch and post-launch promotion. Grew revenue by 400% via strategic marketing and leadership, to position the company as a market leader.• Managed a team of four employees and six contractors to exceed revenue goals in 2021 and goals related to budget, lead generation, product management, marcom, and exhibitions.• Launched five new SAR satellite-based products; including ideation, product requirements, market research, cross-functional teamwork, GTM, collaterals, and campaigns. • Collaborated with the sales team and customers to publish multiple articles in industry journals, increasing the presence and name recognition of the company, and generating leads and sales.• Improved product quality and reputation by organizing beta tests, case studies, and winning awards.• Rebranded company from Utilis to ASTERRA including legal, website, collaterals, and PR.• Executed exhibitions including submitting abstracts, booth promotions, and targeted campaigns.• Created partner program and initiated product partnerships with industry leaders such as Esri; spearheaded a project to add interoperability between products and Esri Field Maps.

Assisted clients with project management, growth and product strategy, and funding proposals.

Executed annual business plan for the SonTek family of products via strategic planning, product development, regional sales support, marketing, pricing strategies, order pipeline management, metric reporting, revenue forecasting, and budgeting.• Developed and launched FlowTracker2, beating revenue goals in the first year.• Executed annual business plan for water flow product portfolio via strategic planning, product development, regional sales support, marketing, pricing strategies, demand management, metric reporting, revenue forecasting, and budgeting.• Led product management team (including marketing communications and inside sales roles), wrote product requirements and marketing plans, supported sales meetings and webinars, and implemented product roadmap to meet sales and profit goals. Delivered products on schedule and within scope. • Developed sales and marketing cloud toolbox, providing on-demand sales training and customer-facing information, increasing collaboration with regional sales partners.• Guided product strategy through social media, market research, competitive analysis, ROI analysis, and product positioning; leveraging partnerships with internal and external brands.• Effectively used Salesforce.com CRM platform to manage customer data: automated lead capture, customer segmentation, tracking of purchases / customer service calls, and sales pipeline. • Managed cross-functional teams, strengthening communication between Product Management and Engineering teams, increasing the frequency of feature enhancements, and improving client engagement.• Led development and product strategy meetings, communicating status to management.

Poway, Ca, Us

Led sales and marketing staff. Generated monthly sales forecasts. Specialized in building strong relationships with agents/resellers and customers via international travel, phone, email, and conferences.

Poway, Ca, Us

Drove sales and marketing programs for antenna ground stations and remote sensing products. Authored press releases and brochures, and led event planning for user conferences and trade shows.• Worked with industry to understand customer priorities and competition, leading to the first contract won for a GOES-R satellite ground station amongst all competitors. • Managed partner and reseller relationships, strengthening bonds with customers via correspondence and international travel, achieving sole source designation / preference.• Led proposal preparation and created template process, improving efficiency and win rate. Counseled customers on specific solutions that would meet their needs.• Fostered relationships with NOAA and NASA, increasing the visibility of SeaSpace, including invitations to personally serve on technical panels and present at international conferences.• Authored journal / conference papers, press releases, newsletters, and brochure publications.

La Jolla, Ca, Us

Managed a federally funded grant for under-served youth hoping to attend college and major in math or science, and was the assistant director of the TRIO department. • Successfully oversaw necessary budget cutbacks, while staying grant-compliant and providing a high-quality service to students in need. • Wrote and submitted two successful grants to expand and continue the program. • Networked with the greater community resulting in industry partnerships and an increased awareness of the program.

Washington, Dc, Us

Groundbreaking research into applications for SAR data beyond ice detection. • Researched, developed, implemented, and operated systems for near real-time SAR satellite imagery and derived-product distribution. Included wind, storm, oil, and vessel detection. • Programmed, scripted, and utilized image processing software and created Esri GIS projects, producing and distributing SAR-derived products via a website. • Initiated and supported scientific inquiries and conclusions using satellite data. Authored multiple journal and report publications, presenting research at international conferences.• Wrote SAR user’s imagery manual. Designed and taught training courses (exclusively for the government user community), leading to increased use of products.• Analyzed over 10,000 RADARSAT-1 SAR images, plus additional satellite and in situ data sources. *continued part-time from June 2006 - Dec 2007 while also at UCSD

Master Of Science (Ms), Environmental Engineering

Bachelor Of Science (Bs), Geophysics