Karen Camp Email and Phone Number

Pharmasim Marketing Simulation - April 2018Co-Headed team of four students in the brand management simulation Pharmasim. After 7 rounds, we finished: * First in the class in Cumulative Net Profit, Cumulative Manufacturer Sales, and Stock Price* Third in the class in Share of Manufacturer SalesOmni Reservations Center Case Competition - April 2018Led a team of three students in the analysis of 3 years of Omni's reservations call center data.* Used insights derived from the data to advise the client of improvements that could be made in both staffing forecasting, as well as scheduling, to minimize the call abandonment, saving up to $13M in lost revenue annually* One of only 4 teams to move onto the second round* Placed 2nd overallAdobe & MGM Resorts - Adobe Analytics Challenge - October 2017Participated in a group of three students, analyzing data provided by MGM Resorts International using Adobe Analytics. * Identified and profiled 5 key segments* Leveraged insights to develop several low-risk strategies to grow each segment; increasing revenues by up to $6.9MDomino's & Deliver Media Direct Marketing Customer Analysis - May 2017Led a team of five students in the exploration and analyzation of over 10M lines of historical transaction and demographic data, seeking to maximize the return on direct mail marketing spend. * Created a probability model to score each customer's likelihood of making a purchase within 4 weeks of receiving a coupon mailer* Analyzed customers' ordering habits to create segments based on market basket, allowing local stores to create offer sets that are more relevant to their specific customers, in turn boosting the response rate and the ROI* Placed 1st in both rounds of a two part competition open to all Marketing Predictive Analytics students. The business question was created and judged by Directors of Winterberry and Deliver Media

Communicate with tenants over the phone, while creating reports utilizing the company's property management software.Where possible, resolve general problems or complex issues by walking tenants through troubleshooting steps.Monitor, evaluate, respond and follow-up to tenant inquiries and maintenance requests.Proactively evaluate and report any potential issues to property managers or internal management.

Provided quality communication, customer service, and consistent department representation to every customer and team-member.Cross-trained with the Bursar's office to handle inquiries and perform tasks for either department with minimal support or guidance.Trained and supported co-workers across two departments.Provided critical background research for department projects and proposals, including the bike-share program.

Capstone Research Study: Pepsi Paradox Effect: Individual Differences in Taste Preference Rankings - Fall 2015Conceived, designed, and ran research study aimed at investigating the link between brand loyalty, switching behavior, and 5 Factor Personality traits (Openness to Experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism).* Performed background research, utilizing journals specializing in psychology, consumer behavior, and marketing* Created study design, implementation, and analysis proposal* Gained IRB approval* Ran 40 participants through 2 questionnaires and 2 taste tests* Performed data analysis using SPSS* Wrote 22 page journal article in APA format

Maintained an inventory of room assignments, reservations, and vacancies.Served as the first point of contact for all guests entering or calling into the hotel.Processed all charges and payments, ensuring that all ledgers would properly balance for the end of night paperwork.Coordinated with OTA companies such as Hotels.com to ensure all reservations were in our Property Management System, allowing agents and management to always have up to date information on room availability and ADR for forecasting purposes.

Served as an undergraduate research lab assistant in the Healthy Development Project, which focuses on how eating behaviors and attitudes about food and body image develop throughout childhood. * Performed background research, flagging articles that seemed relvent to current studies for the head researchers to read* Wrote up non-technical synopses of journal articles for interested parents or students* Ran college-aged participants through studies* Entered data and performed accuracy checks on previously entered data

Established long-term customer relationships through prompt and courteous service.Evaluated account needs to recommend additional products and services, resulting in an increase of weekly and monthly sales numbers.Addressed client questions and concerns to determine appropriate action, referring their questions to management when necessary.

Served customers by determining requirements, answering inquiries, and resolving problems.Assisted in maintaining the customer database through thorough and timely updates on each contact.Evaluated current and historical usage to recommend ways the customer could maximize their plan and minimize their spending.Maintained a high-volume workload in a deadline driven environment, consistently meeting benchmarks for resolution time, information accuracy, and customer satisfaction.

Maintained an inventory of room assignments, reservations, and vacancies.Served as the first point of contact for all guests entering or calling into the hotel.Processed all charges and payments, ensuring that all ledgers would properly balance for the end of night paperwork.Coordinated with OTA companies such as Hotels.com to ensure all reservations were in the Property Management System, allowing agents, management, and central reservations to always have up to date information on room availability and ADR for forecasting purposes.

Managed a mid-sized hotel during the 3rd shift; handling guest comments or complaints and referring them to the general manager as necessary.Performed daily and monthly bookkeeping activities, such as balancing accounts and conducting nightly audits.Tracked room revenue data, comparing current data to prior year data and projections, using it to help create end of day or end of month reports with updated projections.Kept records of room availability and guests' accounts, both manually and through Opera CRM software.

I scheduled reservations for multiple IHG properties across three market areas, while representing each hotel as an in-house reservations agent. I utilized my knowledge of the market area and IHG properties in the area to up-sell or cross-sell the guests to best meet their needs, while maximizing reservation ADR and booking confirmation rates.