Karen Frasca Email & Phone Number

Simsbury, Ct, Us

Springfield, Massachusetts Metropolitan Area

Provide ongoing client support, communication, and research; craft thoughtful marketing strategies, proposals, and presentations.- Drive strategic marketing plan for managed clients- Partner with internal teams to oversee client-related work- Run client meetings and facilitate agendas, recaps, and status reports- Develop sound creative briefs- Craft business communications to clients, vendors, and other external stakeholders- Manage in-house creative deliverables, including timelines, deadlines, and presentations- Proofread and edit client deliverables

RESPONSIBILITIESCollaborate closely with clients to create compelling brand stories through strategic content development. Build powerful marketing strategies, plans, campaigns, and promotions to generate and increase brand awareness and drive sales.KEY ACCOMPLISHMENTS- Storied Adventures, Westfield, MA: Developed visual and written content for e-mail and social media campaigns for a live online event promoting Irish tourism. Over 200 people registered for the event and it sold out several days in advance. - Center for Responsive Schools, Turners Falls, MA: Created and executed marketing strategy and launch plan for Avenue A Books, a new publishing imprint for middle-grade readers. Project included market research, designing and managing a new website, and promotion of imprint and titles through social media, email newsletters, PR outreach, and live events. Four new titles were released, and sales goals were exceeded by approximately 30%.

Northampton, Ma

RESPONSIBILITIESManage relationships with clients in the Corporate Social Responsibility (CSR) and Sustainability space and advise them on the best strategies for publishing and distributing their content. Upload and publish client content to achieve optimum reach and engagement. Interact with clients on a regular basis to ensure they have a positive experience.KEY ACCOMPLISHMENTS- Consistent top performer in client subscription renewals

Salem, Ma

RESPONSIBILITIESCreate, implement and manage all internal and external communication initiatives and campaigns. Devise strategies, and produce and deliver content, to help align organizational goals with both customer satisfaction and employee engagement. Internal Communications - Contribute to short- and long-term organizational planning and strategy - Develop and communicate strategic and tactical plans for internal initiatives - Communicate strategic operational changes within the company - Deliver and/or facilitate internal training on processes, products, features and/or services - Plan and manage professional development initiatives for staff - Manage and mentor team membersExternal Communications - Actively and consistently seek customer feedback surveys and other means, with the goal of creating relevant promotions and providing suggestions for product and service improvements - Achieve customer satisfaction objectives and contribute to continuous improvement of customer service by: - Providing information and recommendations for strategic plans and reviews - Identifying customer feedback trends - Determining improvements and helping to implement changes - Deliver strategic, measurable campaigns and initiatives aimed at customer satisfaction, retention, and new customer acquisitionKEY ACCOMPLISHMENTS- Created and delivered business communications program for all employees- Created company-wide standards for professional internal and external business communications

Lexington, Ma

RESPONSIBILITIESStrategic planning, management and oversight of all marketing and promotional activities for large local farm. Responsibilities include in-house and off-site event planning and management; public relations; social media strategy and management; website content design and maintenance; creation of brochures, catalogs, flyers and other marketing materials; creation of store and street signage; designing strategic promotions and sales; designing and deploying direct mailings; advertising and media relations; coordinating in-house and vendor sampling; managing and mentoring department staff.KEY ACCOMPLISHMENTS- Created and managed comprehensive marketing strategy to support Team Wilson Farm's participation in the Pan-Mass Challenge. Combined events and promotions contributed to raising over $80,000 for the Dana-Farber Cancer Institute (20% increase over previous year).

Beverly, Ma

RESPONSIBILITIESDirected marketing branding and strategy for global software company. Created, executed and analyzed marketing campaigns for product launches and promotions, including online advertising and social media. Planned and managed live and online events and trade show sponsorships. Developed content for company websites, blogs, brochures, product data sheets, and other marketing materials. Obtained, edited and published customer testimonials, including full-length case studies and brief quotes.KEY ACCOMPLISHMENTS- Managed complete overhaul and rebuilding of company website. Created content and directed graphic design, site structure and technical design. Brought website content management in-house; projected savings of over $50,000 in website maintenance costs in the first calendar year.- Increased social media following on Facebook and Twitter by 50%.- Successfully mentored European marketing specialist into marketing manager role within 18 months.

New York, Ny And Boston, Ma

Managed sales and operations for luxury cosmetics brand’s $1 million US flagship location. Oversaw sales, operations, HR and training for multiple boutiques in Greater Boston area.Key Accomplishments- Promoted from lowest-volume store manager to director of US flagship location within first six months of employment.- Resolved inherited HR and staffing issues within first three months. Implemented a probationary program for problem employees; recruited and hired new, high-quality employees.

Beverly,Ma

Created and strategically implemented comprehensive quarterly promotions and product release campaigns, including direct mail, online advertising. Developed content for company website and intranet, brochures, product data sheets, and other marketing materials. Obtained, edited and published customer testimonials, including full-length case studies and brief quotes.Key Accomplishments- Promoted from Marketing Specialist to Senior Marketing Specialist within first six months of employment.- Designed, developed content, and managed building of new company intranet.

Beverly, Ma

Developed content for company website and intranet, brochures, product data sheets, and other marketing materials. Obtained, edited and published customer testimonials, including full-length case studies and brief quotes.Key Accomplishments- Consistently provided high-quality content in a very fast-paced, changeable start-up environment.

Cambridge, Ma

Supported marketing department of major consulting firm’s R&D organization. Supported marketing initiatives by assisting in the coordination and execution of events, mailings, and dissemination of research to internal and external customers. Edited book manuscripts, articles, and white papers.Key Accomplishments- Edited a book written by the Center’s director, which went on to become a bestseller.

Boston, Ma

Managed sales and operations of home decor and clothing boutique in destination shopping environment.Key Accomplishments- Brought store from lowest volume category to highest within first year of store management.- Consistently met or exceeded personal and overall monthly sales goals.