Karen White Email & Phone Number

Harrisburg, Pa, Us

South Bend, In, Us

- Spearheaded a full company rebrand from Golden Malted to Golden Waffles, leading a transformation that reinvigorated brand identity and increased market recognition within 8 months.- Achieved a 35% increase in digital engagement by developing and executing B2B and B2C marketing plans across in-house Google ads campaigns (search, shopping, and display), social media, print, email blasts, and drip campaigns.- Boosted product awareness by managing digital content; websites, SEO, email, and social media.- Enhanced lead generation by 53% in less than 1 year, by optimizing CRM strategies and customer acquisition.- Drove an increase in brand appeal leading redesign initiatives for equipment branding, product, and retail packaging in partnership with internal teams and external vendors.- Supported successful product launches and market positioning by collaborating with R&D on product intros. - Directed a high-impact website redesign project, creating a modernized e-commerce platform that significantly boosted lead generation and user engagement.

Westminster, Md, Us

- Attained a 84% boost in B2B healthcare food services leads by directing a lead-gen focused marketing team.- Boosted web leads through integrated digital campaigns on Google Ads, LinkedIn, Facebook, Instagram, email, drip campaigns, and remarketing.- Enhanced Google ranking and by implementing SEO best practices, enhancing online visibility.Increased lead generation, web traffic by 70% and maintained cost efficiency by managing PPC campaigns.- Enhanced customer relationship management efficiency by implementing and optimizing HubSpot software.- Supported brand visibility and lead acquisition by developing impactful marketing collateral, managing trade shows, and coordinating ad space purchases.

Owings Mills, Maryland, Us

- Increased number of high-value contracts by providing creative direction for the integration of Guard for Life and American Pool divisions, focusing on hotel and resort clientele.- Elevated brand presence by setting a cohesive creative vision across all content and marketing materials.- Achieved consistent ROI on digital ad spend by using data-driven strategies and adjusting campaigns based on performance insights, ensuring maximum reach and cost-efficiency. - Increased recruitment of lifeguards by implementing a comprehensive digital strategy, leveraging PPC, targeted email blasts, Instagram ads, and Snapchat geolocation campaigns, effectively reaching potential candidates during recruitment events.

- Supported ad agency clients with print materials, website management, and email marketing.- Launched high-performing email campaigns for clients including, Erye Bus Tours and The Lyric Baltimore, boosting reach and retention.- Maintained and optimized client websites for Springdale Prep School and Lake Erie Hearing, enhancing UX and visibility.- Supported multi-channel campaigns by creating cohesive visuals across print and digital.

Gettysburg, Pa, Us

- Consulted on marketing campaigns, enhancing brand visibility and engagement via planning & execution.- Edited video and audio for webinars, ensuring high-quality content delivery and consistent brand messaging.- Oversaw social media campaigns, driving audience engagement and growth through targeted content and data-driven strategies.- Conducted data mining for client projects, uncovering insights to tailor marketing efforts.- Maintained consistent branding for tradeshows and events, reinforcing client brand identity across all touchpoints.

Owings Mills, Maryland, Us

- Directed creative development of sales kits and optimized client artwork for pre-press, ensuring quality and brand alignment.- Designed impactful conceptual artwork for marketing samples and sales presentations, supporting high-profile clients like Nike, Adidas, Under Armour, and JanSport.- Lead designer for the Girl Scouts of America's Fun Patch program creating engaging designs that enhanced brand loyalty and customer satisfaction.

Master Of Science - Ms, Marketing

Bachelor Of Arts (B.A.), Textiles And Design

Continuing Education, Web Page, Digital/Multimedia And Information Resources Design