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Results-driven Marketing Director with 15 years of experience, specializing in lead generation, digital strategy, and website development. AMA Certified in Digital Marketing with a Master’s degree in Marketing, skilled in creating high-impact email campaigns, PPC, and social media strategies.I’ve successfully led comprehensive rebranding projects and spearheaded high-ROI digital campaigns for well-known brands such as Golden Waffles, Culinary Services Group, and American Pool Enterprises. My expertise spans front-end development, SEO best practices, and content creation for platforms like Shopify and WordPress. From developing impactful email marketing strategies to managing social media calendars and ad campaigns, I’m adept at leveraging insights and technology to boost ROI and enhance brand presence.Specialties: lead generation, digital marketing strategy, website optimization, and CRM implementation. Expert in managing Google Ads (Search, Shopping, Display), SEO, PPC, and social media marketing (LinkedIn, Facebook, Instagram, Snapchat). Skilled in email marketing, content creation, and front-end web development with a strong focus on WordPress, Shopify, and HubSpot CRM. Experience with integrated marketing campaigns, A/B testing, email automation, data analytics, white papers, and developing marketing collateral for tradeshows and client presentations. Proficient in Adobe Creative Suite, HTML, and Google Tag Manager. My approach combines strategic thinking, creative execution, and a deep understanding of digital trends to drive measurable results.
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Digital Marketing ManagerKovitzHarrisburg, Pa, Us -
Director Of Marketing | Brand MarketingGolden Waffles Dec 2023 - PresentSouth Bend, In, Us- Spearheaded a full company rebrand from Golden Malted to Golden Waffles, leading a transformation that reinvigorated brand identity and increased market recognition within 8 months.- Achieved a 35% increase in digital engagement by developing and executing B2B and B2C marketing plans across in-house Google ads campaigns (search, shopping, and display), social media, print, email blasts, and drip campaigns.- Boosted product awareness by managing digital content; websites, SEO, email, and social media.- Enhanced lead generation by 53% in less than 1 year, by optimizing CRM strategies and customer acquisition.- Drove an increase in brand appeal leading redesign initiatives for equipment branding, product, and retail packaging in partnership with internal teams and external vendors.- Supported successful product launches and market positioning by collaborating with R&D on product intros. - Directed a high-impact website redesign project, creating a modernized e-commerce platform that significantly boosted lead generation and user engagement. -
Director Of Marketing | Digital Marketing Manager | Lead Generation SpecialistCulinary Services Group Sep 2019 - Dec 2023Westminster, Md, Us- Attained a 84% boost in B2B healthcare food services leads by directing a lead-gen focused marketing team.- Boosted web leads through integrated digital campaigns on Google Ads, LinkedIn, Facebook, Instagram, email, drip campaigns, and remarketing.- Enhanced Google ranking and by implementing SEO best practices, enhancing online visibility.Increased lead generation, web traffic by 70% and maintained cost efficiency by managing PPC campaigns.- Enhanced customer relationship management efficiency by implementing and optimizing HubSpot software.- Supported brand visibility and lead acquisition by developing impactful marketing collateral, managing trade shows, and coordinating ad space purchases. -
Marketing ManagerAmerican Pool Aug 2018 - Sep 2019Owings Mills, Maryland, Us- Increased number of high-value contracts by providing creative direction for the integration of Guard for Life and American Pool divisions, focusing on hotel and resort clientele.- Elevated brand presence by setting a cohesive creative vision across all content and marketing materials.- Achieved consistent ROI on digital ad spend by using data-driven strategies and adjusting campaigns based on performance insights, ensuring maximum reach and cost-efficiency. - Increased recruitment of lifeguards by implementing a comprehensive digital strategy, leveraging PPC, targeted email blasts, Instagram ads, and Snapchat geolocation campaigns, effectively reaching potential candidates during recruitment events. -
Graphic DesignerKohn Creative Jun 2017 - Aug 2018- Supported ad agency clients with print materials, website management, and email marketing.- Launched high-performing email campaigns for clients including, Erye Bus Tours and The Lyric Baltimore, boosting reach and retention.- Maintained and optimized client websites for Springdale Prep School and Lake Erie Hearing, enhancing UX and visibility.- Supported multi-channel campaigns by creating cohesive visuals across print and digital. -
Consultant, Graphic Design And MarketingOpen Minds Circle May 2016 - Jun 2017Gettysburg, Pa, Us- Consulted on marketing campaigns, enhancing brand visibility and engagement via planning & execution.- Edited video and audio for webinars, ensuring high-quality content delivery and consistent brand messaging.- Oversaw social media campaigns, driving audience engagement and growth through targeted content and data-driven strategies.- Conducted data mining for client projects, uncovering insights to tailor marketing efforts.- Maintained consistent branding for tradeshows and events, reinforcing client brand identity across all touchpoints. -
Graphic Design Specialist & Marketing SpecialistLion Brothers Company May 2009 - Jun 2016Owings Mills, Maryland, Us- Directed creative development of sales kits and optimized client artwork for pre-press, ensuring quality and brand alignment.- Designed impactful conceptual artwork for marketing samples and sales presentations, supporting high-profile clients like Nike, Adidas, Under Armour, and JanSport.- Lead designer for the Girl Scouts of America's Fun Patch program creating engaging designs that enhanced brand loyalty and customer satisfaction.
Karen White Skills
Karen White Education Details
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Southern New Hampshire UniversityMarketing -
Albright CollegeTextiles And Design
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Carroll Community CollegeDigital/Multimedia And Information Resources Design
Frequently Asked Questions about Karen White
What company does Karen White work for?
Karen White works for Kovitz
What is Karen White's role at the current company?
Karen White's current role is Digital Marketing Manager.
What is Karen White's email address?
Karen White's email address is ka****@****ive.com
What is Karen White's direct phone number?
Karen White's direct phone number is (410)-840*****
What schools did Karen White attend?
Karen White attended Southern New Hampshire University, Albright College, Carroll Community College.
What skills is Karen White known for?
Karen White has skills like Mac Os, Powerpoint, Garment Manufacturing, Illustrator, Screen Printing, Sketching, Dreamweaver, Photoshop, Graphics, Heat Transfer, Digital Printing, Microsoft Office.
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