Offering high quality long-form content and strategic communications services. As a content developer with a million years of experience in educational and marketing writing, editing, research, content strategy, and a myriad of other things that are not writing, editing, research, nor content strategy, I've got chops.I'm here to help you with compelling and engaging content for your project, with strategy designed to achieve specific organizational goals and effectively reach and connect with your target audience.

Subject knowledge, creative approaches, data–driven strategy… and people.. Deep understanding of learning processes and audiences . Strong analytical and conceptual abilities; Strong strategic thinker . Collaborative team member; Seasoned team leader . Accomplished, flexible writer and editor . Adept pitcher, presenter, and stakeholder liaison . Teaching, training, project management, data analysis, and marketing experience I lead projects from concept to completion, design products at the white-board stage, create content strategy, set goals, manage teams, help win business, facilitate communications… see above… but I also help out on projects that are defined and in production as a writer, editor, or SME.• SME: Reading & English Language Arts, Language Learning, Writing, Study Skills• Considerable experience with K-12 Humanities, K-6 Math, ESL/TESOL, workplace and user edSOME HIGHLIGHTS• Consulting at Atlantic Symphony, I initiated & led the orchestra through a 3-year strategic refresh. We doubled audiences, grew the budget by 70%, grew earnings by 30%, modernized, improved outreach, donor care & governance, expanded financial pipelines & partnerships, rejuvenated the board, and rekindled community support• I led a large team of writers & editors to exceed initial expectations amid fluid specs & deadlines for a large textbook project• My consultation & lead role in developing the content, approach, & interactions for a new multimedia product allowed an editorial client to 1) explore, & 2) demonstrate their eBook capabilities to the market.• The result of my curriculum & instructional design, content design & writing, was instrumental in helping a client join the preferred vendor list for a major educational publishing house• My learning design, SME input, creative & writing skills, & ability to deconstruct & teach complex processes successfully guided the content strategy for an engaging — persnickety :) — interactive language arts program

This celebrated program selects participants from a pool of applicants and leads themthrough a year-long immersive learning curriculum, resulting in a strongly connected group of individuals who are committed to transformative leadership in on the South Shore and beyond.

Working with GrayMatter was a great gig. Terrific firm; terrific clients. While most of my professional life has focused on education, I've never stopped doing marketing and PR. It's enjoyable, important, and a nice balance—and one feeds the other. I enjoy crafting responsive and effective communications, and love helping GM clients reach their marketing and branding goals—fun work. I help conduct market research, prepare and present analysis, SOWs, SWOTs, and RFP responses, liaise with clients, and consult on and write content for different audiences and platforms. One of my roles on the team is keeping GM's smart creative and strategic solutions well-communicated and managed.

(The Learning Opportunities Program is designed to meet the needs of learning disabled students with average or above average academic abilities.) Developed curricula for program course in research, writing, and study skills; Taught first semester Freshman classes using developed curricula, Provided ongoing individual assistance to students with special needs; Prepared diagnostic, summary, and school reports, and participated in case reviews.

Co-developed and co-managed multimedia bilingual reading product that included 93 literature-based audio cassettes in Spanish and English and 32 original video segments.Jointly: Developed core product plan and educational philosophy; Profiled target audience; Established production guidelines and specifications; Developed project RFPs; Assisted staff editors with Spanish-English translations and scripts; Approved audio scripts, narration and SFX tracks and final audio mix; Developed video budget and timeline; Hired outside producers; Coordinated client-vendor communications; Approved video treatments and final edits.Solely: Led all phases of video script development for 32 bilingual segments, including: development of initial concepts and treatments, writing and editing scripts, supervising outside script development, approving all scripts and script changes, maintaining project timeline. Managed marketing-rep video planning and budget, located/hired producer, wrote script, approved final edit.

Managed all in-house phases of interactive Bravo! Books CD-ROM development, including schedules, project coordination and monitoring, field testing, approvals, and product demonstrations; Served as interdepartmental liaison with co-developer; Wrote and edited on-screen text and tutorials, user documentation, packaging copy; Actively participated in content, instructional design and UID decisions.Managed all client-side development aspects "World of Reading" basal series marketing video, including writing RFPs, managing schedules and budgets, project coordination, talent and location selection, on-screen product presentation, on-site technical support, script and editorial approvals; Worked as part of a team to develop video focus, approach, and format, hire outside producer, develop and write script, and make off-line and on-line edits; Wrote packaging copy.Managed development and delivery of "Media Showcase" packaging, including schedules and vendor communications, client and vendor deliverables, and approvals. Wrote packaging copy and user documentation.

Coordinated and carried out all phases of World of Reading print product extension, from initial research to final MS, including: evaluating and selecting a/v materials to accompany World of Reading literature selections; writing/editing copy for TE references; serving as company liaison with outside vendors, initiating permissions, providing in-house presentations.

Presented various Simon & Schuster educational media to Board of Directors and other purchasers at the Escuela Americana, San Salvador, and provided 3 days of hands-on workshops for the teachers and students at this K-12 D.O.D. site.

I got to work with Jeanne Chall as part of my graduate work in Reading and Language Development! (I think that's worth an exclamation point.) I helped diagnose and remediate language and reading related issues with elementary and middle school students. I learned a lot. I loved working with the kids and seeing positive results of our work. Students typically moved up two or more reading levels in the course of a term.

Hired, trained, supervised department's part-time staff; Initiated and designed computer training for staff word processors; Developed training curriculum and related materials; Wrote/edited staff training manuals, undergraduate advising guides, and department's monthly newsletter; Developed and implemented department's first computer data base system for undergraduate records; Managed Information Office; Coordinated department's class and exam schedules and administrative projects; Served as initial undergraduate advisor ** My abilities to learn and teach emerging technologies led to an expansion of the original position to include staff and faculty training and data base design and implementation.

Wrote and edited copy for print and radio advertising, brochures and direct mail; Provided creative support by hiring talent, making location arrangements, and proofreading; Provided account services support by placing advertising, managing client co-op accounts, and maintaining project files.