Karen Fogel Email and Phone Number
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Karen Fogel personal email
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Karen Fogel is a marketing leader with over 20 years of experience in various sectors, including digital, financial services, fintech, and private healthcare. She is currently the Vice President of Marketing at MCAP, Canada's largest Independent Mortgage Finance Company with over 150 billion assets under management.As the head of the Marketing team, Karen is responsible for developing and executing a clear and coherent corporate marketing and communication strategy that supports the vision, mission, and objectives of MCAP's multiple brands and business units. She is skilled in strategic planning, brand building, and digital effectiveness, and has a track record of launching initiatives that consistently deliver strong ROI and exceed objectives. Some of her recent accomplishments include the re-branding of all of MCAP's core brands, the implementation of a multi-brand and multi-channel strategy, and the creation of Blue Culture, an initiative to showcase MCAP's culture and influence in the industry. She has also won two Canadian Mortgage Awards for Best Internet Presence and Best Advertising as well as a Mortgage Award of Excellence for Best Media/Marketing Campaign for her work on MCAP Blue Culture. Karen is passionate about creating value for MCAP's customers, partners, and stakeholders, and driving growth and innovation in the mortgage industry.
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Vice President, MarketingMcap Mar 2023 - PresentToronto, On, Ca
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Senior Director, Marketing And CommunicationsMcap Feb 2020 - Mar 2023Toronto, On, CaAccountable for developing and executing a clearly defined corporate marketing and communication strategy in a manner that supports the vision, mission, and objectives of MCAP Financial brands and business units. Develop multi-brand and multi-business unit strategic marketing campaigns and communication plans for B2C & B2B audiences, including traditional, digital and online strategy, customer lifecycle and digital journey marketing, management and execution for Canada’s largest Mortgage Finance Company with over 140 Billion assets under administration.
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Director, Marketing & CommunicationsMcap May 2019 - Feb 2020Toronto, On, CaOversee B2C & B2B marketing and brand for MCAP and RMG Mortgages Single Family Origination, Servicing, Commercial Mortgages and Development Finance Group, including traditional, online and digital strategy, customer journey mapping, campaign management and execution for one of Canada’s largest mortgage lender’s with over 140 Billion assets under administration.
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Associate Director, Marketing OperationsMcap Sep 2017 - Apr 2019Toronto, On, CaOversee B2C marketing and brand for MCAP and RMG Mortgages, digital customer strategy, campaign management and execution, ancillary product lead generation, renewal and retention strategies, B2B and B2C marketing for one of Canada’s largest mortgage lender’s with over 75 Billion assets under administration.
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V.P. Marketing & CommunicationsPacific Mortgage Group Inc - Radius Financial & Mortgage Architects 2012 - 2016Toronto, On, CaV.P. Marketing & Communications for Pacific Mortgage Group; comprised of Radius Financial – a Residential Mortgage Lender and Mortgage Architects – a National Mortgage Brokerage. Responsible for overseeing national marketing planning, strategy, tactics and implementation for both B2B & B2C initiatives. -
Director Of Marketing/PrincipalK-Biz Consulting 2008 - 2012Specialized in outsourced marketing management including; brand development and brand building activities, digital & online marketing, strategic marketing consulting, project management and business planning. Industries: online directories, digital and online agencies, healthcare, financial, construction, retail, civic and social organizations.
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Director Of Marketing & V.P. Of OperationsSlimband & Credit Medical Corporation (Atf Group Of Companies) 2001 - 2007Acted as Director of Marketing for 4 successful companies run under ATF Management Slimband (previously TLBC), Prince Arthur Medical, Credit Medical Corporation & Funeral Finance Corporation); 2 healthcare and 2 financial. Owned and lead strategy for all B2B and B2C marketing initiatives and deliverables including annual marketing plans and campaigns, branding, advertising, traditional and digital marketing strategy and SEM/SEO.
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Business & Marketing ConsultantCredit Medical Jan 2001 - Jan 2002Successfully launched FinTech start up for online lending for elective medical financing. Responsible for business plan and all start up activities including B2B & B2C marketing initiatives. This company was brought under the ATF Management companies where I acted as Director of Marketing & V.P. of Operations for 7 years.
Karen Fogel Skills
Karen Fogel Education Details
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Ryerson UniversityScience & Marketing -
Western University
Frequently Asked Questions about Karen Fogel
What company does Karen Fogel work for?
Karen Fogel works for Mcap
What is Karen Fogel's role at the current company?
Karen Fogel's current role is Vice President, Marketing @ MCAP | Marketing Communications Leader.
What is Karen Fogel's email address?
Karen Fogel's email address is ka****@****ting.ca
What is Karen Fogel's direct phone number?
Karen Fogel's direct phone number is +141659*****
What schools did Karen Fogel attend?
Karen Fogel attended Ryerson University, Western University.
What skills is Karen Fogel known for?
Karen Fogel has skills like Digital Marketing, Marketing, Strategy, Management, Integrated Marketing, Advertising, Strategic Planning, New Business Development, Marketing Strategy, Online Marketing, Social Media Marketing, Project Management.
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