Karen Fowler Email & Phone Number

Santa Monica Corporate Office

Santa Monica, Ca

Management of the daily workflow, support for the Assistant Vice President, and assistance for all other departments with essential priority scheduling, projects, and implementation. Responsibilities: • Scheduling, management, and coordination of meeting flow and facilities for property management, leasing, operations, tenant coordination, and marketing.• Management and coordination of the rental and income for Santa Monica Place Community Room.• Support for the management and coordination of programs and efforts between the City of Santa Monica and Santa Monica Place tenants.• Management, coordination, and updating inventory and other distribution requirements for Santa Monica Place tenants.• Supervision of equipment repair, maintenance, and monitoring.• Supervision of supply budgets and supply-chain management .Marketing, Design, and Special Events:• Managed partial interior office design upgrade• Designed and created branded give-away programs/marketing products for special events.• Designed, managed, and implemented key elements for a live, five-day, on-site Today Show productionLed and Managed other Special Projects for Macerich: • Coordinated volunteer efforts for Santa Monica Place Staff • Police Activities League Special Event • Salvation Army Special Event • American Red Cross Blood drive • Westside Hunger Coalition Bowl-a-thon

Santa Monica, Ca

Supported visitors to the City of Santa Monica and facilitated their travel needs in order to elevate their overall experience as promotion of Santa Monica, Ca. Assisted the sales staff with admin duties and support to special projects for the enhancement of community relationships.Responsibilities: • Key Administrative Manager for sales staff, special events, and community relationship efforts• Created custom reports on the visitor experience to improve customer service at the visitor centers.• Created training scenarios for travel counselors resulting in a better visitor experience.• Represented the CVB at the Small Business Expo.• Conducted classes for i AM Santa Monica.• Coordinated calling campaigns and community outreach. • Coordinated volunteer efforts for events: 13.1 Marathon, AFM, 2010 Rose Bowl.Significant accomplishments:• Achieved increased participation in i AM Santa program through custom presentations.• Improved CVB travel counselor customer service as a result of data collection, observations, recommendations, and training.• Expanded the tourism footprint by increasing the number of tour operator permits submitted to the city of Santa Monica, resulting in over 400 additional permits issued.

Managed $9 million annual business revenue with 37 employees. Responsibilities: • Interviewed, hired, and trained beauty advisers and counter managers to run their individual businesses and maintain a high level of customer service.• Developed and maintained an open communication with vendor partners and the Macy’s buying office• Planned and executed department events resulting in a significant increase in sales• Performed store supervisor duties, responding to all customer service issues, store staffing of up to 270 employees, accident reports, equipment failure, liaison with mall security in emergencies• Conducted extensive annual inventory of department, resulting in reduced shortage and increased sales• Tracked beauty advisers monthly with a ”report card” tracking sales, service, and credit results• Conducted annual and seasonal employee reviews• Safety Director for entire store

Managed new retail store for Philosophy located on Montana Avenue in Santa Monica, CA.

Co-managed $17 million annual business revenue with 60 employees.Responsibilities:• Interviewed, hired, and trained beauty advisors and counter managers• Organized and successfully conducted Trend shows • Managed customer service for very high-profile clientele

Managed $6 million annual revenue with 10 employees.Responsibilities:• Developed new business and maximized existing client base within the store• Created sales strategies in conjunction with sales managers• Managed and achieved revenue and profit goals• Received safety certification for emergency preparedness and coordinated efforts with mall security and Orange County Police

Managed $4 million annual revenue with 23 employees.Responsibilities:• Managed industry store and personnel• Maintained facility operations• Interviewed, scheduled, reviewed, and trained employees • Organized monthly meetings to relay information and motivate staff• Inventory Control of monthly inventory, stock control book, cash reports and bank deposits• Consulted celebrity and film industry clientele with make-up application and selection • Interpreted current trends and cutting edge looks

Education record

Cosmetology License