Karen Burns Email & Phone Number

West Malling, England, United Kingdom

Leads web content strategy in support of the council’s wider digital agendaLeads work to modernise internal processes, transforming delivery of a range of services by designing fully online customer journeys.Act as day-to-day web editor, ensuring consistency, quality and alignment with corporate priorities.Provide expert guidance and advice to officers and members regarding online services, their purpose and implementation, compliance and performance.Produce new web content that is accurate, easily understood and optimised for search engines.Work with IT and services to design customer journeys and transactions that are fast, intuitive and deliver customer satisfaction.Maintain online editorial guidelines and house style, ensuring brand consistency across all digital channels.Develop testing regime for content usability and accessibility.Develop web policy and establish good governance and business processes.Support planning and delivery of plans for planned for unplanned service changes, major incidents or civil emergencies, ensuring the website meets the needs of the council and serves as a key resource for residents.Support content development for social media.Ongoing content management of new website and online marketing.

Manage, maintain and improve the quality and consistency of the website’s digital content output by providing expert advice to publishing teams across the councilAdvise on web accessibility Advise on best practice for the creation of email newsletters including developing engaging content and growing subscription listsIdentify actionable insights from data analysis Research and understand needs and target audiences through various UX techniques Advise on the creation and analysis of public online consultationsSoftwareUmbraco CMSGoogle Analytics HootsuiteSilktideCrazyEggGovDeliveryCitizen Space

East Grinstead, West Sussex

Delivery of key web enhancements, working closely with internal developers and third party suppliers to define, plan and deliver business requirements.Participation in an agile team, attending daily scrum to update on progress, and working closely with the development team to ensure project plans are realistic and achievable. Producing content plans for delivering quality content matched to the requirements of web visitors by motivating internal staff and working with suppliers to ensure content is engaging and inspirational. Working closely with SEO agencies to ensure campaigns are driving new visitors and looking at ways to improve conversion rates.Management of website budgets.Identifying new requirements for business reporting for instance the use of Google Analytics to provide e-commerce results for online revenues.Working within a marketing planning team to ensure sales targets are met across a number of digital channels and to develop a brand profile for The Club.

London

Managed a number of external agencies, including web developers and web hosts to ensure the new site was delivered to specification and on time.Produced wireframed website and tested it with members and in-house key stakeholders.Sourced, developed and produced high-quality, up-to-date content for the new website ensuring all content was optimised for SERPs.Produced a forward strategy for the website alongside developing in-house web style guidance.

London, United Kingdom

• Managed the delivery of two new website presences for the Museum.• Researched, developed and produced high-quality, up-to-date content, ensuring that page content was optimised for search engines.• Set up and managed social networking sites including flikr, Facebook, YouTube and vimeo, and advised staff on building up the network of online users.• Liaised with web host to ensure website was available and to ensure website security.• Day-to-day responsibility for updating of the website, ensuring the addition of news stories, and general site maintenance.

Victoria London

• Developed a three year web strategy for the organisation, and produced a project plan for the delivery of a new web presence.• Redeveloped existing website in terms of restructuring of content as well as researching and producing new content.• Worked closely with Parkinson’s Disease Society (now Parkinson’s UK) members to produce individual websites, providing expert advice on preparing content for the web.

London, United Kingdom

Day to day administration of three corporate websites and company intranet.Providing training support to company employees.

Master'S Degree, History, Distinction

Sociology, 2:1

Education record