Karen Glass Email and Phone Number
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Never underestimate the power of a well told story to open minds, hearts, and yes, wallets. I understand the impact engaging storytelling can have and I love working with nonprofits to highlight the issues they are tackling. Having also worked in ad agencies and corporations, I bring a breadth of communications and marketing experience to the nonprofit sector: developing strategic plans, event management, overseeing crisis communications, producing creative material, and guiding the professional development of the talented people on my teams. I find creativity not only in my approach to communications, but also with problem solving and trying new and innovative approaches. I’m most comfortable in roles that require a mix of strategic thinking, leadership, and hands-on work to complete projects and produce results. In my nonprofit storytelling work, I’m proud to have… - created comprehensive communications plans to deliver an average 15-20% increase in year over year annual appeal fundraising levels- written digital messaging that has helped find permanent homes for over 300 cats in five years (as well as volunteering on the weekends to care for them until they were adopted)- helped raise over $2 million to support cancer patients by creating engaging content for multiple events- had the privilege to work with cancer patients who trusted me to tell their stories with respect and dignity so that together, we could educate people about the true cost of cancerAreas of Expertise:Strategic PlanningWriting, Editing, and StorytellingIntegrated Development/Fundraising CampaignsBrand Identity and StandardsDigital Content CreationCrisis CommunicationsMedia RelationsProject ManagementMarketing Research and AnalyticsBudget Planning and AdministrationTalent Training and Professional DevelopmentIndustry Experience: Nonprofit; Financial; Retail; Advertising Agency
Merrimack River Feline Rescue Society
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Executive DirectorMerrimack River Feline Rescue Society Sep 2023 - Present- Oversee the organization's consistent achievement of its vision, mission, and financial objectives.- Responsible for planning, organizing, and supervising all aspects of MRFRS operations, overseeing the development and implementation of a strategic plan for the long-term growth and success of the organization, and ensuring high-quality animal care.- Manage marketing and publicity for the organization’s activities and programs in ways that encourage community support and engagement.- Ensure MRFRS has a culture that attracts, retains, and motivates a diverse staff of top quality people who support and promote the mission and goals of the organization.
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Director Of Development & CommunicationMerrimack River Feline Rescue Society Jan 2022 - Sep 2023Salisbury, Massachusetts, United States- Served as the lead strategist for the annual Development and Communications plan, defining goals, tracking progress, and ensuring accountability- Partnered with an active Board of Directors and serve as the staff liaison to the Development Committee- Collaborated with the Program Team to identify and oversee communications projects that support programming and organizational goals- Identified opportunities that allow MRFRS to sustain, diversify, and grow its base of support, with a focus on expanding our individual donor and business partner funder pipelines- Cultivated relationships with community leaders and media contacts to expand MRFRS’s visibility and brand recognition
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Vice President, Marketing & CommunicationJoe Andruzzi Foundation May 2018 - Sep 2020- Led the planning, development and implementation of an integrated marketing and communications strategy targeted to reach a diverse audience of stakeholders using a multi-channel approach: website, social media, email marketing, public relations, newsletters, printed collateral and videos.- Established annual KPI’s to effectively measure, track, and analyze marketing results, informing effective decision-making to improve email and paid social campaign targeting for greatest ROI.- Collaborated with JAF’s Development team to produce comprehensive, integrated communications strategies and messaging in support of key initiatives, raising over $1 million annually to help more than 3,500 people impacted by cancer.- Created targeted and compelling messaging (corporate partner pitches, blogs, talking points, patient stories, etc.) to effectively educate constituents about JAF’s mission, programs, and impact.- Identified challenges and emerging issues facing the nonprofit sector and organization, most recently addressing the COVID-19 pandemic through the creation of crisis plans for implementation across JAF. -
Sr Vice President, Marketing Planning & IntegrationCitizens Bank 2008 - 2018- Delivered the bank’s vision of helping people reach their potential through the creation of customer journeys representing best-in-class customer experience based on data analytics, competitive insights and consumer research.- Developed and executed quarterly integrated marketing plans and ensure effective messaging via appropriate channels, which includes broadcast, print, direct, digital, social, PR and in-branch merchandising.- Monitored marketing results reports and reviewed monthly sales performance with internal executive level stakeholders to prioritize marketing budget allocation with the goal of achieving the most effective ROI.- Oversight of the professional development and career progression for a high-performing team of six direct reports. -
Vice President Of MarketingThe Tjx Companies, Inc. 2005 - 2007- Set forecasts and monitored spending allocations for annual marketing budget, including media, production and agency fees. - Developed and implemented internal and external marketing initiatives to support business goals across 12 month sales calendar (included national, cable and spot TV, radio, DRTV and direct mail). - Hands on involvement with creative teams in each phase of developing relevant, targeted, and effective consumer advertising, from campaign strategy through execution. - Formulated the development of both seasonal and promotional plans through partnership with Merchant, Store Operations and Creative Services teams. -
Assistant Vice President Of MarketingThe Tjx Companies, Inc 2000 - 2005• Coordinated marketing support for product buys for both in-store and web channels via partnership with Merchants and Store Operations teams.• Wrote quarterly trend reports comprised of competitive industry intelligence and consumer information (combination of proprietary market research and third party data).• Evaluated and tracked all online advertising and paid search initiatives from concept to response, while evaluating and adjusting creative executions based on performance.
Karen Glass Skills
Karen Glass Education Details
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Communications -
Nonprofit Management Leadership Program
Frequently Asked Questions about Karen Glass
What company does Karen Glass work for?
Karen Glass works for Merrimack River Feline Rescue Society
What is Karen Glass's role at the current company?
Karen Glass's current role is I help nonprofits grow their mission and increase donor support through impactful storytelling and creative strategic planning.
What is Karen Glass's email address?
Karen Glass's email address is kz****@****ail.com
What is Karen Glass's direct phone number?
Karen Glass's direct phone number is +161573*****
What schools did Karen Glass attend?
Karen Glass attended The University Of Connecticut, Questrom School Of Business, Boston University.
What are some of Karen Glass's interests?
Karen Glass has interest in Animal Welfare, Education.
What skills is Karen Glass known for?
Karen Glass has skills like Management, Strategic Planning, Media Relations, Online Advertising, Advertising, Strategy, Creative Direction, Market Research, Leadership, Integrated Marketing, Marketing, Product Development.
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1comcast.net -
Karen Glass
Colchester, Vt1acphs.edu4 +151843XXXXX
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Karen Glass
Wilmington, De2bge.com, exeloncorp.com2 +171746XXXXX
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2usf.edu, kabachnick.com
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