As the first Director of Digital and Event Marketing at the Crystal Coast Tourism Development Authority (CCTDA), I reported directly to the Executive Director. The CCTDA is an independent, quasi-government organization focused on growing tourism-related economic growth in Carteret County, NC. Our small, efficient team operates collaboratively, requiring shared responsibilities and leadership by example.In this role, I developed and executed digital marketing strategies with the Executive Director and agencies. I enhanced online presence and visitor engagement through social media, content marketing, email marketing, and SEO. I managed content creation across digital channels, ensuring high quality, engaging content aligned with our brand.I managed the Crystal Coast website, keeping content updated and accurate. I implemented SEO strategies to boost visibility and traffic and conducted regular audits for a seamless user experience. I collaborated with teams for website maintenance and updates.In social media and email marketing, I developed strategies to engage audiences and promote our destination. I oversaw email marketing to drive engagement and conversions, aligning with our overall strategy.I coordinated event submissions on our website, worked with local partners for seasonal specials, and managed featured accommodation partners. I also optimized third-party digital platforms for performance and user experience.I monitored, analyzed, and reported on digital marketing metrics, using insights to refine strategies. I provided regular reports on content strategy, website performance, and overall digital efforts. I stayed current with industry trends and best practices in digital marketing and website management.

Specializing in overall operations, project management, digital project management, fundraising, team management, start-ups, event planning, consulting and multitasking like no other in fast paced, challenging environments while maintaining integrity and accountability.•Utilizing my time volunteering for non-profits and fundraising benefits in my hometown community. •Applying my time working with friends, family and other community members to streamline operations, improve marketing efforts and effectively promote awareness for their individual businesses. • Sharing my knowledge and expertise to give back to my community.

In addition to my Director, Web Product Management duties, my promotion into this position required me to apply my Director/Leadership skills to all departments company wide; IT, Marketing, Sales and Content teams. I managed all department leads' project activities to ensure the company was operating in a cohesive and productive manner as needed to meet deadlines and stakeholders' expectations. I was the liaison between all department leads and the CEO. I also continued to play an integral role in the hiring, mentoring and evaluation of new team members in order to help them achieve professional growth.

•Created, administered and tracked all company activities from inception to deployment.•Coordinated with various teams, internal and external, to develop customized project strategies and schedules to produce optimal results.•Managed global team members across multiple timezones and varied expertise, seamlessly. •Worked closely with the CEO to maintain the most effective reporting structures and overall company hierarchy of command. •Regularly participated in meetings with stakeholders to discuss and implement best practices for resolving any internal issues.•Prepared functional requirements and specifications for projects and ensured workflow.•Ensured timely delivery of projects. •Created and evaluated quality assurance test plans and ensured effective implementation of those processes. •Played an integral part in the recruitment process of new team members, company wide. •Managed various external design and production teams.•Interviewed and assessed outside vendors when the company was looking to rebrand/redesign/rebuild the company identity and website.•Prepared wireframes and demonstrated functionality specifications for new company website.•Designed various prototypes and prepared navigational structures for new company website.•Managed all multimedia assets for company website.

Consulted with local businesses to improve the quality and effectiveness of their public presence and overall internal processes from top to bottom.

•Successful client facing accounts lead for FOX, Google, National Geographic, Porsche, Electronic Arts, Burton, Time Warner Cable and BBC.•Produced many projects and multicultural teams, including third party vendors, concurrently from project inception to deployment.•Produced all project related documentation such as pitches/presentations, SOWs, NDAs, MSAs, schedules/timelines, estimates/budgets, billings, time tracking, QA reports and post mortem project reviews while adhering to demanding deadlines.•Identified and acquired new business and up-sell opportunities with direct high-profile clients.•Effectively ensured risk management, quality control and budget actualization processes for all projects.•Played an integral role in the recruitment process when considering and evaluating new hires by performing one-on-one interviews and assessing administered capabilities tests.•Initiated, monitored and refined overall production and facilitation processes in order to implement best practices policies across offices - New York and Sweden.•Researched, interviewed, assessed and hired third party vendors as needed for all company projects.•Created and implemented a “Culture Club” to promote office moral and team building.Selected Works:•Google 20 Things I Learned About Browsers and the Web - http://www.20thingsilearned.com/Google Zeitgeist 2010 - http://www.google.com/intl/en/press/zeitgeist2010/•FOX.com - http://www.fox.com/•TravelTex - Mobile Site - http://m.traveltex.com/

•Successful client facing accounts lead for The New York Times, Lionsgate, Weinstein Company, Showtime and Broadway.com. •Competently managed 7-20 projects and related teams concurrently, at any given time.•Produced all project related documentation such as pitches/presentations, SOWs, NDAs, MSAs, schedules/timelines, estimates/budgets, billings, time tracking, QA reports and post mortem project reviews while adhering to demanding deadlines.•Identified and acquired new business and up-sell opportunities with direct high-profile clients.•Maintained the creative production of websites, interactive games, widgets, applications and online ad units.•Successfully implemented and prioritized production activities for all accounts and teams.•Strategized feature and functionality development for client needs.•Implemented and prioritized calendar and production schedules for multiple accounts and internal teams while adhering to strict deadlines.•Led client meetings concerning new business pitches, strategy and creative presentations and grassroots PR recommendations.•Exceeded client expectations.

•Implemented and prioritized production schedules across multiple offices and teams.•Maintained and distributed Daily Status Report/Hot-sheet.•Aided in developing and managing division budget.•Developed universal Project Communications Plan.•Monitored process flow, utilizing customized Risk Management techniques.•Facilitated communication between China, India and New York offices.•Coordinated communication and scheduling with European vendors.•Created and issued sampling, purchase, and production orders.•Ordered and directed flow of fabrics, trims, lab dips, and designs as well as all other components of sampling according to strict deadlines and budgets.•Managed quality control of fabrics, trims, lab dips and designs.•Created design charts for all orders under operation.

•Collected and organized orders for furnishings of government dining facilities throughout the nation and internationally. •Communicated with multiple vendors to coordinate job assemblies.•Managed multiple project initiatives.•Researched facilities and furnishings of vendors.•Created and delivered catalogs

•Supervised team of ten employees. •Balanced daily financial transactions.•Coordinated regular flow of product orders via communication with various record labels national and international.•Developed company budget.•Organized company parties for all special occasions.•Organized inventory.