Karen Kratz Gyimesi Email and Phone Number
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I am a results-driven leader with 25+ years’ experience in marketing, public relations, and communications. I am equal parts creative and strategic. Skilled in building brands, people, products and events from the ground up using creative solutions and productive strategies. In my current role, I created a small groups program from scratch. Since inception, participation is showing a 208% growth (2019 vs 2023). I manage all aspects of the program, including publicity; recruiting and training 45 volunteers to lead; and choosing all the teaching curriculum. When initially coming onboard as Director of Communications, I revamped all brand and online marketing materials (website, email newsletter, billboards, print advertising, and social media channels), boosting brand recognition among the organization’s 700+ members.I enjoy using my strong people skills to problem-solve and motivate others. Plus, I have a knack for translating complex materials into layperson terms.Prior to branching off into non-profit and church marketing, I worked in senior communications roles at Nielsen, the TV ratings and measurement company. Other previous positions include WCBS-TV in NYC; Blair Television in NYC; and WGAL-TV in Lancaster, PA. Skills: Strategic Communications, Marketing Communications, Online Strategy, Media Relations, Internal Communications, Crisis Communications, Social Media Management, Online Marketing, Content Strategy, Content Management, Communications Planning, Strategic Planning, Business Writing, and Editing.Industries: Non-Profit, Service, Media Measurement, Entertainment, News Media, Human Resources, Education, Secondary Education, Church Marketing, Professional Services.I live with my husband and two boys in Monmouth County, NJ and I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at kareng@towerhillchurch.org.
Monmouth Medical Center
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Capital Campaign DirectorMonmouth Medical Center Feb 2024 - PresentLong Branch, New Jersey, United States
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Director Of Next Steps And Digital Media | Strategic Communications, Online MarketingTower Hill Church Sep 2019 - Mar 2024Red Bank, NjI am on the leadership team of this organization ($1.3MM annual budget; staff of 20) and I have two distinct roles. As Director of Next Steps, I manage the the small group program, which offers new curriculum 3 times a year. Since inception, the program has grown 208% in participation (2019 vs 2023). I administer all publicity for these educational programs; recruit and coach volunteers to lead each group; oversee their selection of curriculum; manage sign-ups; and implement quick, creative solutions to any problem situations that may come up. For the Digital Media part of my position, I manage and curate content on the website, YouTube channel, mobile app, social media and email marketing to help expand the organization's growing online outreach. -
Communications Consultant | Online Marketing, Digital ContentTower Hill Church Jan 2018 - Aug 2019After training the new Director of Communications, I became a consultant for Tower Hill in 2018 as my family transitioned through a heavy time. During that brief period, I developed and launched the organization's YouTube channel, which experienced a 150% growth in subscribers within the first year. I also built the mobile app, that has grown to more than 1850 subscribers and has a 4% notification open rate.
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Director Of Communications | Strategic Communications, Marketing CommunicationsTower Hill Church Sep 2013 - Dec 2017I came onboard as the church’s first marketing communications executive to build the brand, expand its reach, and create an online presence. I revamped all brand online marketing materials, including the website (towerhillchurch.org); email newsletter; print advertising; billboard advertising; and social media channels, boosting brand recognition among the organization’s 700+ members. I also coordinated press inquiries and remember fondly taking frantic press calls the first week on the job when the church had to relocate temporarily after a severe storm damaged the building.
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Independent Pr Consultant | Publicity, Digital MarketingKratzie Communications 2010 - 2013I have delivered freelance strategic communications and marketing counsel to non-profit and small- businesses in the New York area, as well as implemented strategies involving online marketing and sales; online brand presence; community and customer relations; cross-branded marketing opportunities; promotional plans for events; print and online marketing brochures.
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Sr Director, Media Relations (The Nielsen Company) | Publicity, Strategic CommunicationsThe Nielsen Company May 2009 - May 2010New York CityDeveloped press strategies to advance the company’s strategic objectives in the news media. Company spokesperson representing Nielsen’s TV, Books, Music, Video Game, and Ad Targeting divisions. Promoted the company brands online (website, email newsletter, social media). Established and maintained relationships with reporters and bloggers across the U.S. Developed communications & thought leadership strategies in direct support of cross-company goals. -
Communications Consultant (The Nielsen Company) | Strategic Communications, Media RelationsThe Nielsen Company Jan 2006 - Apr 2009New York CityProvided strategic communications counsel to Nielsen's media measurement side of the business. Implemented online marketing and sales strategies; increased online brand presence; and coordinated marketing materials and press outreach for several of the company's brands.
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Vp Of Communications, Chief Press Officer (Vnu'S Media Measurement & Information Division)Nielsen Jan 2004 - Dec 2005New York CityOversaw daily press activities and created publicity for Nielsen and VNU's MMI Division. Counseled business heads on press strategy and developed new opportunities for promotion. Heavily involved in the crisis communications strategy during a very public battle with a major client. Conducted media training and presentation training for senior management.
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Vice President Of Marketing Communications (Nielsen Media Research)Nielsen 2002 - 2004Served as spokesperson for the company and a trusted source for magazines and newspapers across the U.S., authorizing information release to local and national press. Wrote press releases and publicized company’s new developments. Managed team of communications analysts who provided TV ratings and analysis to the press. Developed website content and architecture for various internal and external audiences.
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Director Of Communications (Nielsen Media Research)Nielsen 2000 - 2002Served as business partner to the local TV business and editor of that unit's quarterly 8-page client newsletter, conceptualizing articles from start to finish. Managed content on Nielsen’s public website and created a password-protected website dedicated solely to reporters. Wrote press releases and publicized company's new developments.
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Sr Manager Of Communications (Nielsen Media Research)Nielsen 1996 - 2000Developed and upgraded sales support materials. Provided assistance to reporters on television-related stories. Access and authorized use of TV ratings in textbooks and almanacs.
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Marketing Research CoordinatorWcbs-Tv Aug 1994 - Jul 1996New York CityDeveloped new business presentations with Account Executives targeting on-air advertisers. Designed sales collateral for sweep periods, new TV programming and fall upfront presentations. -
Research AnalystBlair Television Jul 1993 - Jul 1994New York CityWrote and designed sales collateral for company’s research team. Compiled sales research using Nielsen and Arbitron data to demonstrate strengths for 10 ABC and CBS affiliates. Corresponded regularly with TV station administration. -
Research AnalystWgal 8 Tv 1992 - 1993Lancaster, Pennsylvania, United StatesDeveloped presentations for advertisers; Coordinated research analysis for sales team and newsroom. Assumed responsibility of Research Dept. after Director left while handling a full course load during senior year of college. Successfully ran department for 5 months until replacement was found. Created polling scripts for news talent using Viewfinder, a computerized polling system
Karen Kratz Gyimesi Skills
Karen Kratz Gyimesi Education Details
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Communications And Public Relations; Minor In Journalism
Frequently Asked Questions about Karen Kratz Gyimesi
What company does Karen Kratz Gyimesi work for?
Karen Kratz Gyimesi works for Monmouth Medical Center
What is Karen Kratz Gyimesi's role at the current company?
Karen Kratz Gyimesi's current role is Monmouth Medical Center Foundation | Strategic Communications | Community Outreach | Media Relations.
What is Karen Kratz Gyimesi's email address?
Karen Kratz Gyimesi's email address is kg****@****ail.com
What is Karen Kratz Gyimesi's direct phone number?
Karen Kratz Gyimesi's direct phone number is +191993*****
What schools did Karen Kratz Gyimesi attend?
Karen Kratz Gyimesi attended Millersville University Of Pennsylvania.
What skills is Karen Kratz Gyimesi known for?
Karen Kratz Gyimesi has skills like Media Relations, Marketing Communications, Press Releases, Public Relations, Marketing Research, Publicity, Market Research, Digital Media, Corporate Communications, Advertising, Integrated Marketing, Media Research.
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