Role: As an integral member of the leadership team, responsible for developing and overseeing the marketing, student experience and enrolment strategy for the Continuing Education unit.• Develop annual and three-year strategic plans for marketing, enrolment and community engagement to support overall brand and growth objectives• Lead CRM implementation across marketing, sales and customer service to optimize consumer communications• Lead all digital, social media and emerging media strategies• Lead in the development and execution of integrated marketing campaigns• Utilize market research and data analytics to develop evidence-based metrics and benchmarks to track and measure program success to maximize ROI • Build and engage in collaborations and partnerships with key stakeholders and community partners to strengthen brand reputation and deliver a superior student experience• Lead in complete website redesign to improve visitor experience, SEO and revenue growth opportunities

Role: As a strategic leader and proven B2B marketing professional, lead in developing results-driven marketing initiatives that drive revenue growth for the organization.• Develop and manage marketing strategies and campaigns that maximize customer acquisition resulting in the lowest possible CAC.• Identify and foster relationships with 3rd-party and channel partners; develop actionable in-market activities and initiatives that exceed KPIs.• Design and optimize all website, SEO/SEM, CMS and CRM database, email and social media campaigns that exceed lead generation and acquisition goals. Oversee social media community management - maximizing base, presence and engagement.• Develop and launch engaging content across multiple platforms - nurturing MLQ prospects along the Buyers Journey effectively and efficiently, enabling sales integration and exceeding KPI scores.• Continuously monitor ongoing digital, social, PPC and email campaign evaluations, competitive reviews and market trend analysis to maintain client’s market share competitiveness and adjusting strategies to accommodate changes in the marketplace. • Measure, evaluate and optimize customer experience end-to-end across multiple channels, touchpoints and B2B consumer segments.

Role: Champion Federated and TruShield Insurance brands to build awareness, lead generation, drive revenue and maximize ROI.• Exceeded Federated and TruShield growth targets by developing and executing integrated marketing campaigns resulting in a 10% increase in revenue YoY.• Implemented digital marketing best practices: introduced CRM, content and lead management platforms, optimized SEM/SEO keyword and ad capabilities and introduce social media properties that increased website traffic visits and lead generation.• Identified, negotiated and expanded strategic partnerships and sponsorships that have strengthened consumer awareness and engagement dramatically.

Role: Reporting to the President and leading a team of 4, deliver exceptional marketing programs for clients while growing agency revenue.• Clients: Ontario Securities Commission, Osgoode Hall Law School, York University, University of Toronto and Women’s College Hospital. • Grew H2 revenue by 5% through new business development activities.• Developed and launched a variety of innovative brand strategies, marketing plans, integrated campaigns, websites and content development programs that exceeded client expectations.

Role: Reporting to the COO and leading a team of 50, maximize real estate rental occupancy at 25 luxury retirement communities. • Increased revenue by 6%:1. Realigned marketing priorities to focus on integrated, digital, content and lead generation campaigns.2. Introduced competitive pricing and attractive consumer value-add incentive packages.3. Optimized internal and external events to grow attendance, engagement and ROI.• Built enterprise-wide CRM and oversaw all campaign measurement, tracking and analysis to maintain leadership position. • Utilized data analyst findings to identify key target audiences and segments to conduct market testing.• Increased sales force productivity by 20% through improved coaching and commission structure.

Role: Reporting to the SVP and leading a team of 20, grow brand awareness and revenue in the retirement category.• Repositioned the Revera brand improving awareness scores dramatically within one year.• Grew revenue 10% by launching integrated marketing campaigns and working closely with media agencies to identify key outlets that maximized reach and promotion opportunities.• Surpassed lead generation goals by 120% by hosting high engagement events, introducing competitive pricing and enhancing our lead capture and tracking capabilities.• Built and managed an inbound/outbound call centre to support sales and marketing acquisition efforts.• Launched loyalty partnership programs with Rexall and TELUS that enhanced customer retention.

Role: Develop innovative marketing strategies that achieve business goals across multiple segments: Small Business, Commercial, Credit Card, Home Equity, Families, Aboriginal and New Immigrants. • Worked collaboratively in cross-functional teams to map and implemented product, loyalty and rewards programs that increased consumer acquisition and deepened client retention.• Managed over 100 top tier commercial events across North America and launched a Business Succession Planning symposium that exceeded attendance and activation targets.• Designed and implemented B2B relationship-building programs that strengthened the small business customer experience and promoted cross-sell and up-sell opportunities. • Designed and produced an online content-driven advice centre to educate consumers and businesses at all stages of their financial lifecycle.

Role: Build, launch and govern successful global brands that drive organizational success. • Oversaw the day-to-day management of corporate brands in the CIBC portfolio including rebranding CIBC and launching new segment focused sub-brands. • Worked closely with executive teams from CIBC and Barclays to launch merger brand, FirstCaribbean International Bank, across 80 branches, 15 countries throughout the Caribbean region.• Managed external agencies, liaised with key business partners, developed brand guidelines, advised on brand governance, led internal communications and managed trademark, licensing and registration requirements.

• Designed and executed successful direct marketing campaigns for CIBC, Bell, Sprint AT&T and Compaq Canada

• Planned and delivered end-to-end print ad and direct response acquisition marketing initiatives

• Executed winning TV, print and radio campaigns for Colgate, J.M. Schneider and Robin Hood