Karen Hays Email and Phone Number

Managing paid social performance and strategy to generate sales from net new customers. Optimizing to meet CAC goals across paid social platforms. Leading paid social creative team by developing creative strategy, sharing performance insights, facilitating team brainstorms, and acting as project manager. Working cross-functionally with SEM, programmatic, offline, and CRM teams to measure and optimize around other channels’ tactics, as well as share insights and tactics from paid social.

Led cross-channel strategy and performance for multiple brands within enterprise client portfolio. Oversaw QA processes, optimizations, and budget management across digital display, video, audio, paid social, paid search, and e-commerce tactics. Served as main point of contact for multiple client stakeholders. Owned processes for monthly performance presentations and executive summaries. Stayed up-to-date on industry trends & major changes, and created POVs to share with clients. Involved in annual planning, from overall budget forecasting to vendor RFPs and tactical plans. Managed direct reports and supervised across full account team, as well as global support teammates.

Managed multiple mid/large cross-channel accounts. Led weekly client calls, and served as the cross-channel point of contact & escalation point. Identified areas for growth via channel upsells (programmatic, SEO, creative, etc.) and scaling existing channels. Managed revenue for each client and ensured monthly profit margin goals were met. Onboarded new clients and contributed to sales audits and pitches. Owned process for quarterly business reviews, and presented to clients and their executive teams. Managed team of direct reports, provided real-time feedback, and set & reviewed quarterly goals.

Managed multiple mid/large cross-channel accounts. Continued serving as main point of contact, owning roadmaps, and testing/identifying areas to optimize. Used Google Analytics to uncover big-picture performance trends. Supervised channel-level account managers on the team, and developed full cross-channel strategies, customized to each client’s goals and needs.

Managed multiple SEM & Social accounts. Served as main point of contact and led weekly calls. Owned project roadmap and testing methodology. Regularly analyzed performance metrics, and made data-driven optimization decisions.

Managed accounts for a variety of paid search and paid social clients. Developed a training program and account management standards for the paid social channel (including Facebook, Instagram, and LinkedIn). Trained other team members on paid search, paid social, and SEO. Analyzed reports to implement data-driven campaign optimizations. Communicated with clients to present performance, discuss recommendations, and establish goals.

Led a team of five marketing assistants. Managed organic content on all social media networks. Helped coordinate special events and develop advertising & marketing plans. Assisted with other internal and external communications, including newsletters, promotional videos, guide books, media archives, and website content.