“Value is determined by history. Which is divisible from legacy. Legacy Institutions do not pop up overnight.” – Eric Tao, Industry, HBOI help brand industries to be at the centre of history-making.As one of Singapore's first pioneer branding design experts, I branded Singapore's mega brands in the airline, lifestyle, technology, fashion and hotel sectors. A total of almost SG$2 billion worth of business was serviced as a result of my aligning Singapore-made businesses with the global market. Long-term image awareness, creative traffic-boosting marketing, and brand development are some of my strong points. The processes of ideation, strategy, and collaboration are where I excel in creating original and distinctive concepts, through offering turnkey projects. Websites, Portfolios, Profiles:www.karenhoisington.comwww.datumbrandingsingapore.com