Managing Director at IDENTITY PR, a full-service public relations company, focusing on customised, strategic public relations campaigns for the entertainment, celebrity, beauty, lifestyle, consumer goods and music industries both locally and internationally. We specialise in brand-building campaigns and product launches designed to create excitement in the marketplace and word of mouth on the streets. Through our network of media contacts, we position our clients in high-profile publications, on television, radio and digital media. We also specialise in strategic celebrity alliances, local and international talent procurement, events and co-branding efforts. We combine the depth, experience and talent found at a large PR company with the personalised attention of a boutique agency.Clients include Seven-time Formula One World Champion Sir Lewis Hamilton, Tom Brady, Shaquille O'Neia, Kelly Rowland, Mel B, INXS, The Veronicas, Float to Survive, TEG Life Like Touring, TEG Sport, ULTRA Music Festival, Universal Music, Heineken and more.

Worked alongside label owner, Andrew Klippel on various music projects including; The Vines, Holly Valance, The Veronicas and Carla Werner.

Promotions Manager for leading entertainment venue, The Cave at Star City Casino. Responsible for booking and promoting various events including product launches, concert after parties, local and international artist showcases, fashion shows, VIP parties and special events.International artists included: Mariah Carey, Puff Daddy, Ja Rule, Next, George Benson, Manchester United Football team, K-Ci & Jojo.