Karen J. Diamond Email and Phone Number

Managed all aspects of DevaCurl sales for the Independent Distribution channel and key speciality retail accounts for the US and CA. Key responsibilities included achieving annual sales targets and KPIs, P&L management, developing account business strategies and 360 activations, building strong account relationships, forecasting.Key Responsibilities:• Created the strategic vision for the Independent Professional channel and Speciality Retailers that pushed growth and brand positioning.• Led the Professional team in forecasting and markdown exercises for the channel.• Built and managed P&L and spending budget with an emphasis on ROI and profitability• Developed business strategies and opportunities within the salon and retail landscapes ensuring sales growth to meet performance goal.• Wokred cross-functionally with the Trade Marketing team to develop 360° professional and retail programs that drove sell-in of new launches and sell through at the customer level.• Collaborated with the Trade Marketing team to produce channel-specific materials, including POGs, digital and print magazine communications, digital campaigns, and product pages to maximize shopper awareness and trial. Key Accomplishments:• Promoted to Senior Account Manager in 10 months with Director responsibilities• Improved FY 22 channel sales +31% PY through strategic new launch activations, promotional, planning, enhanced digital and instore marketing and stepped up education.• Launched and drove new account sales to $400K despite significant external headwinds• Developed data collection and analytics programs to resolve critical gaps in account sales and inventory information.

Managed all aspects of DevaCurl business within multiple distributors with the ongoing priority of achieving quarterly and annual purchase and sales budgets• Drove sell-in and planning meetings with account buying teams • Analyzed monthly sales-out performance to influence sales-driving promotional ideas, optimize POG productivity, and generate reports for Senior Leadership.• Proactively developed 360° activation programs that drove sell-in of new launches and sell through at the customer level.• Forecasted account purchases to ensure timely revenue recognition against financial plans.• Partnered with Trade Marketing, Finance and Education teams to drive marketing and merchandising strategies for maximize shopper awarenessl.• Developed account-specific business plans with the buying, street and store teams to drive growth and turnover.• Engaged with account and internal education teams to meet account needs.

Recruited to lead Merchandising, which included product and vendor assortment strategies, service and retail promotions and P&L for a $440M regional salon chain that operated 850 salons in 16 states. Built close cross-functional relationships with the Marketing, Education and Operations teams to conceptualize and deliver sales generating campaigns. Led a team of 4 planners, buyers and merchandisers.Key Responsibilities:• Leveraged analytics to effectively identify opportunities and initiatives that drove category and vendor growth.• Led and managed vendor partnerships. Collaborated and negotiated to ensure brand and product strategies drove sales and profitability.• Initiated and executed 360° activations for new launches and sales driving strategies. Leveraged strong cross-functional relationships to create, leverage and execute business driving strategies. • Guided the planning team in the development of annual vendor matrices, financial plans, distribution and replenishment strategies. • Led the biannual plan-o-gram reset strategy including: new item launches, sku disontinuations, plan-o-gram development, pricing strategy, execution manual development, field presentations.Key Accomplishments:• Initiated and created custom promotional programs that delivered $6M annually. Led all aspects of the product lifecycle from concept to delivery for exclusive products.• Developed and led 360° launch strategies for new service and retail products that generated $5M annually. Collaborated with Education, Marketing and Operations to deliver flawless execution. • Developed an Impulse product strategy that generated $2M incremental sales. Sold vision to leadership to support capital expense to maximize sales for a trending product category.• Honored with the "Louie" award for results, leadership and teamwork in 2016 & 2019.

Drove sales, gross margin and turnover for $80M Center Core businesses in 12 district stores through strategic planning, in season analysis, and negotiation to capitalize on localized opportunities.Key Responsibilities:• Drove sales through rigorous analysis of weekly reports across all doors and categories to Identify sales and profit improvement opportunities. • Conducted regular store visits to evaulate sales opportunties with in each product category based on vendor mix, sku assortment, inventory levels, pricing and floor space allocation.• Partnered with the central planning team to determine the pre-season vendor matrix and product assortment in each category and door.• Built bottoms-up sales, average stock and turnover category plans by store. Reviewed historical data, store attributes and congruencies to recommend assortment and allocation changes.Key Accomplishments:• Developed, planned, negotiated, and collaborated with key stakeholders to grow the Districts Center Core businesses to +17% in 12 locations.• Exploited trends in Fashion Jewelry and Watches that grew revenue +58%. Collaborated with the central planning and district teams to secure inventory and space for trending brands. • Championed localization strategies in Tights and Dress Accessories that delivered +$750K in incremental sales.• Awarded District Planner of the Year and Macy's Make Magic Ward in 2011 & 2012.

Liaison between the merchant, planning, and stores organizations with the primary responsibility to drive sales and execution for the focal Center Core and womens Footwear businesses through effective planning, communication and execution of the organizations key sales initiatives. $65M Total sales in 16 stores.Key Responsibilities• Worked in partnership with the Region and Store teams to identify business opportunities and prioritize key merchandise initiatives.• Negotiated with central merchants to ensure appropriate merchandise assortment and inventory levels by category and store. • Identified and negotiated with Region, Store and Central Merchant teams to support store specific distortions based localized opportunities. • Owned the floor planning process, including plan-o-gram development and productivity and square footage analysis bi-annually.Key Accomplishments• Drove Handbag and Accessories sales +$700K, +6%. Identified store specific opportunities and implemented merchandising execution strategies in partnership with store leadership to distort and maximize trending brands.• Developled an Inaugural strategy that delivered +$400K in incremental sales. Planned, negotiated and secured additional inventory in key categories to execute Inaugural outposts during the 2008 election.