Karen Johnson Email & Phone Number

Seattle, Washington, United States

• Strategy Development: Developed multi-year strategy with key performance indicators; used to execute against our R&D and scale goals. The vast majority of goals were met or exceeded.
• Portfolio Management: Managed a $20M/yr R&D/Innovation portfolio in grades 3-9 math over four years. Identified best-in-class products and programs, activated and managed grants, determined which grants to re-invest in.
• Research & Development (R&D): Co-created an “R&D Engine” for the foundation that identified the strongest projects likely to lead to “breakthrough results” for priority math students (Black, Latino, and/or experiencing.
• Scale: Invested in large $10-20M grants for key math core curriculum and tutoring providers, aimed at addressing unfinished learning and combatting the K-shaped recovery occurring during the pandemic.
• Measurement, Learning & Evaluation (MLE): Recruited and selected measurement expertise to develop a definition for “breakthrough results”, common measures, measurement toolkit, measurement plans, and MLE deep dives..
• Cross-functional Team Leadership: Led complex projects, such as the Algebra 1 Grand Challenge. Processes and systems created by our team dramatically reduced bias and led to awarding 82% of our grants to minority-led.

San Mateo, CA

• GiftedandTalented.com is the culmination of 25 years of research at Stanford University. Our flagship K-7 math course, Redbird Mathematics, featured adaptive curriculum, 15,000+ math problems, and STEM-based projects..
• Marketing: Grew the client-base through SEO and social media buys.

San Francisco Bay Area

• Strategy Development: Developed the marketing, social media and PR strategies for a K-12 science and social studies education technology company.
• Product Development: Created and managed the product roadmap based on business goals, customer research, and market feedback. Conducted customer UX testing and interviews, generating actionable recommendations for our.
• EdTech Transformation: Transitioned classrooms from using traditional textbooks to using our online learning platform. As a team we increased use from 0.3% of all users to 70% of 67K teachers and 50% for 1.1M students.
• Sales Pipeline: Uncovered $5M in sales opportunities, leading to 72% increase in visits to our website and 425% increase in overall page views by creating sales tools and improving SEO to increase customer acquisition.
• Sales & Marketing Collateral: Designed numerous online and offline collateral, including virtual sales tools, datasheets, product videos, tutorials, webinars, presentations, and more.
• Photo and Video Shoots: Produced, scripted, and directed over 600 educational videos, making our product more approachable and understandable to teachers. Customer responses included glowing emails like this: "In all.

San Francisco Bay Area

• Marketing: Led U.S. marketing for eBay’s newest site, eBay Express. Coordinated marketing and public relations plans and execution. Resulted in positive press in Business Week and MSNBC.
• Consumer Research: Designed and managed $1.25M in consumer research ranging from customer segmentation, competitive benchmarking, new product development, and shopping behavior studies. Research directly improved.

Greater Seattle Area

• Change Management, Training & Communications: Assessed organizational structure for $9.6B computer manufacturer. Developed comprehensive change management, training, and communications strategy, targeting 8,000.
• Online Procurement: Implemented online procurement solution (Ariba) for nation’s largest HMO. Reduced registration cycle time by 35%, shattering industry standards for the number of suppliers using Ariba in five months.
• Lean Manufacturing: Achieved recurring savings of $6.6M/yr for a $51B aerospace company by streamlining business processes and reducing operation costs.

Mba, Marketing And Nonprofit Management

Activities and Societies: Board Fellow. New Business Development for Michigan Red Cross. Michigan Business Women President. Created.

Ba, Psychology Major With Sociology Minor

Activities and Societies: WUlapalooza -- Supervised the planning and execution of an all-day music and art festival for 1600 students and.