Karen Macdonald

Karen Macdonald Email and Phone Number

Data-Driven Product & Growth Marketer @ ClickSafety
Karen Macdonald's Location
Portland, Maine Metropolitan Area, United States, United States
Karen Macdonald's Contact Details
About Karen Macdonald

· Product Marketing: Skilled in creating go-to-market plans to drive product adoption, increase market share and achieve revenue goals. Demonstrated ability to translate product features and benefits into compelling messaging and product positioning. · Digital Marketing: Proven record of implementing campaigns across various channels including paid search, email, social media and display advertising. Experienced in using analytics tools to track and measure campaign performance and optimize ROI.· Project Management: Can successfully manage multiple projects from inception to completion including concept development, budgeting, cross-functional team management and reporting. Able to effectively partner with product, design, development, sales and analytics teams to achieve business goals.· Website Optimization: Experienced in redesigning and optimizing websites to drive traffic, increase conversion rate (CRO) and improve user experience. Proficient in A/B testing, analyzing user behavior and implementing SEO best practices.

Karen Macdonald's Current Company Details
ClickSafety

Clicksafety

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Data-Driven Product & Growth Marketer
Karen Macdonald Work Experience Details
  • Clicksafety
    Senior Digital Marketing Manager
    Clicksafety Dec 2018 - Present
    Burlington, Massachusetts, Us
    Lead eCommerce marketing efforts across various channels, including paid search, social media, email and content marketing. Create comprehensive product marketing strategies to drive product adoption, increase market share and achieve revenue goals. Responsible for website optimization including A/B testing and SEO.
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  • Northstar Travel Group
    Digital Marketing Manager
    Northstar Travel Group Jul 2017 - Nov 2018
    Rutherford, New Jersey, Us
    Strategic guidance and planning for media clients in the B2B travel space.Specialties include:Digital Marketing, Social Media, Project Management, Email Marketing, Display Advertising, New Product Development, Cross-Functional Team Leadership, KPI Analysis and Reporting.
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  • World Travel Holdings
    Marketing Director
    World Travel Holdings Oct 2013 - Jun 2017
    Wakefield, Ma, Us
    Responsible for all online and offline marketing functions for the Luxury Villas Division with an acute focus on Online Marketing. Brand portfolio includes:VillasofDistinction.comVillaRental.comJamaicaVillas.com
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  • Frequency Networks Inc
    Marketing Director
    Frequency Networks Inc Jul 2012 - May 2013
    Los Angeles, Ca, Us
    Develop and implement marketing strategy across all channels (mobile, email, SEM/SEO, trade shows, social media, PR & strategic partnerships).
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  • Luxury Link Travel Group
    Senior Merchandising Manager
    Luxury Link Travel Group Jul 2011 - Jul 2012
    Fort Lauderdale, Florida, Us
    Led all aspects of ecommerce merchandising for LuxuryLink.com and FamilyGetaway.com websites, including product merchandising, site navigation, data analysis, conversion funnel optimization, packaging, pricing, site analytics and promotions.
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  • Luxury Link Travel Group
    Online Marketing Manager
    Luxury Link Travel Group Mar 2009 - Jun 2011
    Fort Lauderdale, Florida, Us
    Manage marketing efforts for all 3 sites - SEO/SEM, media buying, email marketing, social media, affiliate programs and strategic partnerships. Launched two new brands (FamilyGetaway.com and Vacationist.com) in 2010.
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  • Gibbston Valley Winery (New Zealand)
    Marketing Associate
    Gibbston Valley Winery (New Zealand) Feb 2008 - Sep 2008
    Manage marketing and facilitate wine sales for a boutique winery.
  • Agia Insurance Services
    Marketing Project Manager
    Agia Insurance Services Sep 2005 - Nov 2007
    Carpinteria, Ca, Us
    Work with clientele of top financial institutions, major associations and insurance carriers to develop materials for direct marketing campaigns (acquisition and post-acquisition).
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  • Islands Publishing Company, Inc.
    Content Manager
    Islands Publishing Company, Inc. Jan 2004 - Feb 2005
    Produce and implement content for luxury hotel and group event planning website called YPO Hotel Channel.

Karen Macdonald Skills

Email Marketing Online Marketing E Commerce Sem Marketing Strategy Marketing Web Analytics Social Media Digital Marketing Analytics Social Media Marketing Mobile Marketing Strategic Partnerships Project Management Travel Digital Strategy Strategy Lead Generation Seo Media Buying Brand Management Copywriting Advertising Strategic Planning User Experience Landing Page Optimization

Karen Macdonald Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Communication And Spanish
  • Universidad De Alicante
    Universidad De Alicante
    Spanish

Frequently Asked Questions about Karen Macdonald

What company does Karen Macdonald work for?

Karen Macdonald works for Clicksafety

What is Karen Macdonald's role at the current company?

Karen Macdonald's current role is Data-Driven Product & Growth Marketer.

What is Karen Macdonald's email address?

Karen Macdonald's email address is kj****@****ngs.com

What is Karen Macdonald's direct phone number?

Karen Macdonald's direct phone number is +161742*****

What schools did Karen Macdonald attend?

Karen Macdonald attended Uc Santa Barbara, Universidad De Alicante.

What skills is Karen Macdonald known for?

Karen Macdonald has skills like Email Marketing, Online Marketing, E Commerce, Sem, Marketing Strategy, Marketing, Web Analytics, Social Media, Digital Marketing, Analytics, Social Media Marketing, Mobile Marketing.

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