Freelance Marketing Consultant specializing in strategic insights, tactical execution and cross-functional collaboration, new business development, thought leadership, demand generation and sales enablement.

Collaborate with leading healthcare brand teams to generate smart, cross-pollinated solutions.

SVP, Account Services, for Point of Care Network. POCN is the largest network of Nurse Practitioners and Physician Assistants in America, and developer of America's Top NPs and PAs, and now America's Top CDEs, the first-ever online nomination portal to recognize the best-of-the-best Advanced Clinicians in the United States.• Managed strategic accounts in varied therapeutic categories within the healthcare and pharmaceutical industries• Helped clients to enhance and define their approaches for engaging the Total Office via Advance Clinicians (NPs, PAs, nurse midwives, CDEs, etc.)• Planned and executed personal selling initiatives, peer-driven communications, and digital strategies

• Brand Manager on the Rapid Acting Insulin Portfolio team executing HCP platform for commercialization of next-generation mealtime insulin; executed HCP non-personal promotion for NovoLog and Levemir• Collaborated on development of strategy and communicated to key cross-functional stakeholders and agency partners o Coordinated effectively with Global Product Team counterparts to align on core story and tactical execution of core promotional materials o Managed execution of HCP promotional materials and strategic field communications o Developed HCP tactics to support the launch platform, including core brand guidelines (overview of strategy, messaging, segmentation, branding and promotional materials) document o Led implementation of OPDP submission strategy o Pulled through HCP platform into operational sales training planning and resources, including launch meeting and POA planning o Level-set extended brand team and agency partners on launch strategy and positioning, core story, segmentation, core HCP campaign concept and messaging• Led planning and prioritization process for Promotional Review Board on behalf of brand team• Contributed to development of market development and patient educational materials• Managed budget and agency oversight• Participated in tactical planning process

At start of contract position, was able to jump into collaborative projects quickly, starting with thedevelopment of innovative core visual aids for primary care and specialist sales reps; including KOL management, content research, and communications with the agency of record to put ideas into action, and demonstrate understanding of how those materials are executed via integration of brand objectives into sales training.• Incorporated analysis of market research, ATU, and sales data into development and execution of tactics to engage customers across broad range of channels• Managed relationship with agency of record and other external agencies across brand budget including core visual aids and internal stakeholder and sales communications, from inception through management endorsement to PRB process, production, and distribution• Interacted extensively with cross-functional team to execute brand objectives and ensure alignment with Centers of Excellence (COEs) across POA planning initiatives• Led development of sequence of multiple communications between the brand team and sales/sales leadership; coordinated with Field Force Effectiveness, Sales Training, and Legal teams• Contributed to the development of launch brand planning presentation, including collaboration with advertising agency and global brand team

As AAD, I oversaw the execution of projects for a robust account within the category of multiple sclerosis, aligning with brand and franchise strategies. I acted as the medical communications extension of the brand team, and lead the development of the 2016 tactical plan and scientific message platform. I collaborated with medical and creative team leads to proactively develop strategic recommendations, leading to organic growth. I managed a Senior Account Manager in the execution of tactics, including budgets and timing, while fostering growth and professional progress. As a highlight, I Initiated and executed an Industry Therapeutic Update at American Academy of Neurology Annual Meeting 2 months into the role. The ITU featured 3 KOL presenters with an audience of over 300 HCP participants; deliverables included development of 80-slide PowerPoint deck, 2 patient case studies, thought leader management, and development of various print and digital promotional materials.

Member of the Novo Nordisk account team managing strategic sales initiatives across multiple diabetes brands; focusing on communications with primary care physicians and specialists, allied health professionals, and field sales.Past experience with the Galderma account team focused on managing professional and consumer Websites, iPad applications, sales materials, patient education, and other professional advertising programs for acne and other skincare products.

As account supervisor, I managed multiple accounts for client with multiple launch products, growing business organically through client relationships and proven success in tactical planning and execution. I collaborated with client stakeholders in commercial, market access, sales, medical affairs and clinical operations teams on creation and management of strategic objectives and tactical programs, and lead a team in developing promotional initiatives from SOW development and negotiation, concept through scientific content creation, branding, layout and design, editorial, legal and regulatory review to production and reconciliation, and also oversaw and mentored multiple account executives. I also contributed to new business development pitches and RFP responses.

As a senior account executive, I managed accounts for a boutique pharmaceutical marketing/promotions agency. Our clients were major pharmaceutical companies including Pfizer, Johnson & Johnson, Ortho-McNeil-Janssen, Boehringer-Ingelheim, and Auxilium. My latest account was the Auxilium account, contributing to strategic planning and new business development. I worked with all departments within the company, including client services, art, production, editorial, copy writing, and meeting planning. I also managed and mentored an account executive who assisted with accounts and projects on a daily basis.Before I became senior account executive, I was promoted from project manager, where I assisted all employees with various projects as well as managing the office and bookkeeping system, to account coordinator, where I served as support for multiple account supervisors.

As an intern I assisted the events marketing department in planning, executing, and evaluating VIP events for advertisers, clients, and company employees. I worked with many departments including art production, promotions, public relations, and human resources.As a freelancer I continued to work with the events marketing department to plan, execute events on-site, and evaluate those events.

Earned a B.S. in Sports Management. Classes included: Corporate Sponsorship, Sports & Entertainment Packaging, Marketing Technology, Facilities Management, Licensing, Event Management.