Principal User Researcher and StrategistHuman-centered design researcher and strategist with 15+ years of experience. Accomplished insights professional proficient in identifying white space and opportunities, product positioning and architecture, strategic planning, product design and communications.Leadership Qualities and Skills:Empathy | Critical thinking | Problem framing | Adaptive management | Brand Strategy and Stewardship | Marketing Communications Strategy | Consumer Insights & Human Truths | Go-to-Market Strategy | Personas and Journey Mapping | Competitive Analysis | Target Audience Insights | Macro and Micro Trends Analysis | Qualitative & Ethnographic Research | Client & Stakeholder Management | Marketing Operations | Voice of the Consumer | Creative Storytelling | Mural | Optimal Workshop | Survey Monkey | User ZoomClients: Kraft Corporate, ConAgra, McDonald’s Global and US, Domino’s, Burger King, Tim Hortons, Wilson Global Tennis, First Chicago Bank, Citi Diners Club Personal Card, Barton Brands, Jim Beam, Safeway, Fort James/Georgia-Pacific Corp., First Capital Financial Management, Citi Diners Club Corporate Card, JPMCEmail: karenkranz19@gmail.com