via IntelliPro Group

[Impacted by 40% global workforce reduction]• Promoted to Associate Recruiter within 10 months of joining the company, demonstrating aptitude for recruitment• Trained and supported 2 recruiting coordinators, ensuring effective coordination and communication across teams• Managed a total of 7 requisitions in 2H 2022, resulting in 4 FTE hires within the first 4 months in the role• Collaborated with hiring managers to understand their needs and priorities throughout the hiring process• Developed relationships with ~4 talent agencies, processing and screening agency candidates efficiently• Initiated regular check-ins with hired candidates during their first quarter, enhancing employee retention and gathering feedback to improve the company's transition, onboarding, and overall experience• Managed, executed, and supported 2-5 Talent Acquisition team process and operational improvement projects• Conducted LinkedIn Recruiter sourcing with Boolean search for multiple requisitions

• Scheduled 10+ interviews daily across multiple time zones (US, CN, JP) for divisions such as Product, Ads Business, Marketing, Media Business Development, and Corporate in a very fast-paced startup environment• Managed 8-14 requisitions in our ATS system (Workable), high volume of emails, calendar invites, and Slack messages• Championed a high-quality and positive coordination experience for candidates, recruiters, hiring managers, and interviewers, serving as the first point of contact throughout the entire hiring process• Partnered with talent agencies to review, approve and schedule prospective candidates into the hiring pipeline• Created, led and managed the 2021 Holiday Referral Program, resulting in 105 referrals and 3 FTE hires over 7 weeks• Supported and hired 13 out of 31 FTEs in Q1 2022, contributing to the best performance yet of the US TA team

• Audited ~4 potential and internal e-commerce clients’ advertising accounts on Facebook weekly to identify opportunities to improve campaign structure, account efficiencies and marketing/creative strategies• Performed CRO (website) audits for internal clients to identify user friction and areas of improvement• Assigned internal mentorships for Facebook, Google and Email advertising channels to help campaign managers receive feedback and recommendations on how to improve their account from senior-level managers• Accessed internal Facebook client accounts and provide recommendations for improvement and quarterly business reviews through data and CRO analysis for the agency’s 300+ clients• Took ownership of assigned projects and deliver with quality and on time with minimal supervision• Earned the 410-101: Facebook Certified Media Buying Professional (Exp. March 2022)

• Implemented Paid Search, Paid Social, Display and Shopping campaigns through digital marketing platforms such as Google Ads & Youtube, Facebook Ads and LinkedIn Ads Manager• Built ad copy and image assets via Canva Design Studio to promote clients’ products, services and/or content• Optimized campaigns and ads 2-3x weekly based on KPIs such as Click-Through Rate, Cost Per Click, Cost Per Acquisition and Conversion Rate to ensure clients’ performance goals were met with profitable returns• Helped drive strategy for clients and built proposals/briefs for ad-hoc initiatives or performance opportunities• Took ownership for key project activities such as reporting data, tracking progress and daily account management• Managed budgets upwards of $250k for clients in B2B, B2C and mobile applications• Built and presented QBRs and 2-4 weekly agendas to clients to evaluate outcomes, learnings and future strategy

Working under the original online documentary series 60 Second Docs.• Built ad copy and copy edit 20+ video descriptions and taglines weekly including essential keywords to drive audience acquisition for Facebook, Twitter, and Youtube.• Reviewed video content for QA and copyright, including the Wealth series in partnership with BlackRock• Managed data entry for 4 Facebook groups via Facebook Business Manager to monitor overall performance• Scheduled video content via Twitter Studio to upkeep content flow for audience viewings ranging from 100k - 1MM+• Designed Instagram stories using quality hashtags and interaction tools to drive audience engagement• Researched diverse range of topics and trends to generate new video ideas

Bruin Advertising and Marketing Team is a quirky, creative, and entirely student-run advertising agency.• Won 1st place in the National Student Advertising Competition (NSAC) district 15 division out of 4 other teams• Produced a campaign strategy and creative brief (includes objective, single-minded proposition, target attributes, and competitive landscape) for the company Wienerschnitzel• Completed a SWOT and competitive analysis on Wienerschnitzel and rival companies to identify opportunities that change the perception of their products and increase their market share and revenue• Developed focus group designs, research questions, and carefully structured nationwide questionnaires to gain consumer insight on Wienerschnitzel products and the fast food industry• Managed a team to initiate man-on-the-street interviews and collected direct consumer data to acquire a deeper understanding of the target demographic• Evaluated fast food market trends to acquire insight on consumer demands and prospecting opportunities

Department of Head and Neck Surgery• Oversaw patient preoperative forms via RightFax ensuring surgeons have all necessary medical information for pre-surgery.• Processed cash deposit reports, expenses, and insurance co-pays weekly for efficient departmental auditing.• Coordinated with staff to input patient files in the clinic’s database for surgeons to view via CareConnect and iCap Scanning.• Streamlined patient check-in time by consolidating necessary medical paperwork before patients arrive in the clinic.

• Redesigned and executed monthly and seasonal store layouts with new marketing campaigns, sales, and merchandise to provide customers with a diverse selection of products and an exciting shopping experience.

• Maintained and monitored the store’s inventory to upkeep stockroom organization and sustain efficiency throughout the store.

Abercrombie & Fitch is an American retailer focused on upscale casual wear for aged 21 to 24 with over 1,049 stores.• Engaged with customers as subject matter expert by identifying and understanding customers’ needs and clarifying product information.• Achieved daily sales goals by promoting in-store sales and rewards system and maintaining sustainable relationships to upkeep the store’s retention rates of ~36%.

• Assisted on a collaborative research project with Yelp to analyze how market information affects business decisions• Cataloged data for 35-45 local businesses weekly via MapMyCustomers and Dropbox to provide researchers withaccurate neighborhood business information before determining research treatment application• Cold-called 250+ businesses to expedite data collection and meet strict summer deadlines for timely data analysis• Conducted in-person data collection to aggregate photos and verify perceived business information before data entry

• Prioritized merchandise on sales floor for display to increase store’s sales rate and processed 4-6 incoming shipments of merchandise weekly• Replenished sales floor merchandise to stay consistent with daily sales goal• Effectively organized the stockroom and inventory by following company guidelines to its highest standard and maintaining high cleanliness

• Communicated with customers to promote brand image of modern causal style with Japanese etiquette.• Fulfilled customer needs using product knowledge to find the exact merchandise desired.• Administered marketing campaign changes within the store to stay consistent with the company promotions. • Sustained company teamwork by operating in teams with other associates to reach weekly sales goals.