Karen Lundeen Email and Phone Number
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Motivated and energetic Strategic Business Leader with 15+ years of experience in growing revenues through mutually beneficial relationships with vendors, wholesalers, and retailers. Extensive experience in Key Account Management and Category Management with exceptional ability to select, position, and market products. Multi-million dollar P&L accountability. Trusted by direct reports, internal partners, C-Suite, and external strategic partners to execute well on what is tried and true while also breaking barriers by innovating new ways to responsibly, yet profitably, deliver products to consumers. Areas of Strength:☑ Key Account Management: Leading teams to deep dive into partner needs and to use fact-based selling to position products and programs that lead to measurable growth for all parties. ☑ Fact-Based Selling: Creating a culture of using sales data and sales trends to accurately forecast market demand and position the right products with retailers coupled with timely and quality supply from vendors. ☑ Strategic Planning: Smart executive who is trusted by internal C-Suite leaders and by client/partner decision makers to develop and implement strategies that promote brands, engage consumers, and ultimately deliver profitable growth. ☑ P&L Accountability: Financially savvy leader with experience in managing P&Ls from $7M to tens of millions. Consistent delivery of year-over-year sales and revenue growth, often delivering double-digit gains and exceeding sales plans. ☑ Leadership: Trusted leader known to hire exceptional talent and build high-performance teams with members who get along, are committed to quality, and are motivated to exceed expectations.► Overall, I enjoy working with customers and partners to create positive growth and avoid the constant downtrend and stress that is associated with the retail industry. To contact me, please connect with me via LinkedIn or reach me directly at kmiller8662@gmail.com
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Director Of National AccountsVaso Group - Ecommerce Brand Agency Jul 2022 - PresentDallas, Texas, Us -
Vice President Of Sales, Retail PartnershipsClaire'S Jan 2022 - Jul 2022Hoffman Estates, Il, Us -
Executive Director Sales Walmart & Business Development Na, WholesaleClaire'S Aug 2020 - Jan 2022Hoffman Estates, Il, Us -
Director Of Wholesale, Paper SourcePaper Source May 2016 - Mar 2020Chicago, Illinois, UsDirect all strategy, operations, and revenue generation for the wholesale division of a luxury omnichannel retailer. Part of leadership team driving company vision to build the brand through relationships with select retail partners while achieving profitable growth. Management of key accounts including Whole Foods, Crate & Barrel and many specialty regional and national retailers. ✦ Reorganized team structure and vision for the wholesale division, including cross-functional partnerships with the Paper Source retail division. ✦ During first year in role, redefined the use of sales data to course-correct a 10-month downtrend. ✦ Negotiated new business partnerships with Whole Foods Market (globally) and Crate & Barrel that grew total division sales and delivered brand growth across 550+ sought-after retail doors. ✦ Boosted sales results by equipping the 100+ sales rep organization with a new go to market strategy. Exceeded the 2017 sales plan by 300 basis points. -
Senior Buyer TechnologyFollett Oct 2015 - Apr 2016Selected from within the organization to manage the technology category (Laptops, I-Pads, Headphones, Tech Accessories) for 1,200 college campus stores throughout the United States. ✦ Managed $100M technology category including product selection for computer hardware, audio, technology accessories, and peripherals. ✦ Outlined inventory markdowns within budget for a product line that is ever-changing. Reduced markdown exposure by over half a million dollars within first four months. ✦ Ensured the Technology division hit all required metrics to maintain a highly-coveted license to sell Apple products in campus stores.
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Director, Publisher RelationsFollett Jul 2014 - Oct 2015Establish, negotiate and build strategic relationships with publishers to support Follett’s course materials strategy. Key thought leader contributing to a multi-billion dollar annual strategy plan for textbook sales.✦ Hired and mentored an Account Manager, Data Analyst, and a Category Manager. Set the standard for relationship management, contract negotiations, and publisher communications. ✦ Identified, developed, implemented, and led effective plans, product placement, and strategies to drive and enhance sales of print and digital products and services.✦ Negotiated multi-million dollars incremental vendor subsidy, extremely rare in the course materials industry.
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Director, Merchandising And Marketing Services, New Business ChannelsOfficemax Feb 2013 - Jul 2014UsPromoted to grow unique alternative “store within a store” retail business model focused on selling school and office supplies to 15+ retail accounts for resale to consumers. Led team of 6 focused on merchandising, sales, marketing, and category management analytics to create, sell and implement program.✦ Designed and sold comprehensive Back to School multi-vendor program unique to industry that provided merchandising solutions and accounted for 30% of annual POS dollars in 9-week selling period producing 10%+ sales and margin increases.✦ Negotiated incremental trade funds of $2M+ annually from 25+ vendors beating budget by 110 basis points.✦ Oversaw P&L, budget and forecast delivering profitable EBIT with incremental gross sales of $179M between inception of business in 2009 and 2014. -
National Account Manager, New Business Development ChannelOfficemax Jun 2010 - Mar 2013UsWorked aggressively to secure and grow new business through analytics and fact-based sales.• Developed planogram and off-shelf item assortment for entire office supply category through POS analytics and utilizing Nielsen & IRI industry data for new accounts.• Performed detailed analytics assisting accounts to make key business decisions to run school and office category including velocity analysis, linear analysis, pricing elasticity, gap and trade-up analysis.• Managed on-boarding process with new accounts hitting critical and tight deadlines. -
Account Manager, New Business Development ChannelOfficemax Apr 2009 - Jun 2010UsPerformed all facets of sales and category management to key accounts leading team of 4 in account management, forecasting, vendor negotiations, line reviews, and strategic planning.✦ Acquired 3 new accounts including Best Buy, Delhaize and Marine Corps Exchange through effective sales processes.✦ Produced increased account POS sales through execution of program. -
Senior Category Management AnalystOfficemax Sep 2008 - May 2009UsConducted analysis to give insight into assortment selection and supported ad-hoc projects to help Merchants determine ad strategy and customer demographic segmentation.✦ Produced category analytics for 15 office supply and technology categories that led to effective key business decisions.✦ Analyzed raw POS and inventory data to produce industry gap analysis, planogram space to SKU analysis, store clustering recommendations, store velocity analysis, and assortment recommendations based on item productivity. -
Co-Owner Operator & EntrepreneurWith Flair Sep 2006 - Aug 2008Created, launched, and led profitable event planning and marketing products company.
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Account ManagerSuncast Corporation Jul 2004 - Aug 2006Batavia, Illinois, UsSold and managed product line to catalog, internet, specialty, industrial and military markets. Designated the Wal-Mart Category Captain for 3 categories in charge of running all company and competitor product sales and inventory levels.✦ Introduced 26 accounts and increased sales 213% over 2-year time period through proactive and persistent sales efforts. ✦ Secured placement on 6 catalog front covers that increased company visibility.✦ Analyzed Wal-Mart POS, demographic and market basket data to maximize business and produce planogram / modulars implemented at stores. -
Retail AnalystSuncast Corporation Jul 2000 - Jun 2004Batavia, Illinois, UsAnalyzed Wal-Mart, Sam’s Club and Lowe’s POS data providing detailed findings to accounts utilizing Retail Link and LowesLink.✦ Prepared and presented annual analytical product line reviews for accounts ultimately implemented at stores.✦ Co-managed (VMI) vendor at Wal-Mart and Sam’s, buying inventory at warehouse and store level, writing replenishment purchase orders within each system.✦ Awarded Sam’s Supplier of 3rd quarter 2003 and Wal-Mart Supplier of 4th quarter 2005 for exemplary category and vendor management.
Karen Lundeen Skills
Karen Lundeen Education Details
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Illinois State UniversityAgribusiness
Frequently Asked Questions about Karen Lundeen
What company does Karen Lundeen work for?
Karen Lundeen works for Vaso Group - Ecommerce Brand Agency
What is Karen Lundeen's role at the current company?
Karen Lundeen's current role is Director at eCommerce Channel Brand Agency.
What is Karen Lundeen's email address?
Karen Lundeen's email address is ka****@****res.com
What is Karen Lundeen's direct phone number?
Karen Lundeen's direct phone number is +163043*****
What schools did Karen Lundeen attend?
Karen Lundeen attended Illinois State University.
What skills is Karen Lundeen known for?
Karen Lundeen has skills like Forecasting, Retail, Pricing, Sales, Sales Management, P&l Management, Inventory Management, Account Management, Management, Microsoft Office, Key Account Management, Pos.
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