Karen Lundeen

Karen Lundeen Email and Phone Number

Director at eCommerce Channel Brand Agency @ VASO Group - eCommerce Brand Agency
Karen Lundeen's Location
St Paul, Minnesota, United States, United States
About Karen Lundeen

Motivated and energetic Strategic Business Leader with 15+ years of experience in growing revenues through mutually beneficial relationships with vendors, wholesalers, and retailers. Extensive experience in Key Account Management and Category Management with exceptional ability to select, position, and market products. Multi-million dollar P&L accountability. Trusted by direct reports, internal partners, C-Suite, and external strategic partners to execute well on what is tried and true while also breaking barriers by innovating new ways to responsibly, yet profitably, deliver products to consumers. Areas of Strength:☑ Key Account Management: Leading teams to deep dive into partner needs and to use fact-based selling to position products and programs that lead to measurable growth for all parties. ☑ Fact-Based Selling: Creating a culture of using sales data and sales trends to accurately forecast market demand and position the right products with retailers coupled with timely and quality supply from vendors. ☑ Strategic Planning: Smart executive who is trusted by internal C-Suite leaders and by client/partner decision makers to develop and implement strategies that promote brands, engage consumers, and ultimately deliver profitable growth. ☑ P&L Accountability: Financially savvy leader with experience in managing P&Ls from $7M to tens of millions. Consistent delivery of year-over-year sales and revenue growth, often delivering double-digit gains and exceeding sales plans. ☑ Leadership: Trusted leader known to hire exceptional talent and build high-performance teams with members who get along, are committed to quality, and are motivated to exceed expectations.► Overall, I enjoy working with customers and partners to create positive growth and avoid the constant downtrend and stress that is associated with the retail industry. To contact me, please connect with me via LinkedIn or reach me directly at kmiller8662@gmail.com

Karen Lundeen's Current Company Details
VASO Group - eCommerce Brand Agency

Vaso Group - Ecommerce Brand Agency

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Director at eCommerce Channel Brand Agency
Karen Lundeen Work Experience Details
  • Vaso Group - Ecommerce Brand Agency
    Director Of National Accounts
    Vaso Group - Ecommerce Brand Agency Jul 2022 - Present
    Dallas, Texas, Us
  • Claire'S
    Vice President Of Sales, Retail Partnerships
    Claire'S Jan 2022 - Jul 2022
    Hoffman Estates, Il, Us
  • Claire'S
    Executive Director Sales Walmart & Business Development Na, Wholesale
    Claire'S Aug 2020 - Jan 2022
    Hoffman Estates, Il, Us
  • Paper Source
    Director Of Wholesale, Paper Source
    Paper Source May 2016 - Mar 2020
    Chicago, Illinois, Us
    Direct all strategy, operations, and revenue generation for the wholesale division of a luxury omnichannel retailer. Part of leadership team driving company vision to build the brand through relationships with select retail partners while achieving profitable growth. Management of key accounts including Whole Foods, Crate & Barrel and many specialty regional and national retailers. ✦ Reorganized team structure and vision for the wholesale division, including cross-functional partnerships with the Paper Source retail division. ✦ During first year in role, redefined the use of sales data to course-correct a 10-month downtrend. ✦ Negotiated new business partnerships with Whole Foods Market (globally) and Crate & Barrel that grew total division sales and delivered brand growth across 550+ sought-after retail doors. ✦ Boosted sales results by equipping the 100+ sales rep organization with a new go to market strategy. Exceeded the 2017 sales plan by 300 basis points.
  • Follett
    Senior Buyer Technology
    Follett Oct 2015 - Apr 2016
    Selected from within the organization to manage the technology category (Laptops, I-Pads, Headphones, Tech Accessories) for 1,200 college campus stores throughout the United States. ✦ Managed $100M technology category including product selection for computer hardware, audio, technology accessories, and peripherals. ✦ Outlined inventory markdowns within budget for a product line that is ever-changing. Reduced markdown exposure by over half a million dollars within first four months. ✦ Ensured the Technology division hit all required metrics to maintain a highly-coveted license to sell Apple products in campus stores.
  • Follett
    Director, Publisher Relations
    Follett Jul 2014 - Oct 2015
    Establish, negotiate and build strategic relationships with publishers to support Follett’s course materials strategy. Key thought leader contributing to a multi-billion dollar annual strategy plan for textbook sales.✦ Hired and mentored an Account Manager, Data Analyst, and a Category Manager. Set the standard for relationship management, contract negotiations, and publisher communications. ✦ Identified, developed, implemented, and led effective plans, product placement, and strategies to drive and enhance sales of print and digital products and services.✦ Negotiated multi-million dollars incremental vendor subsidy, extremely rare in the course materials industry.
  • Officemax
    Director, Merchandising And Marketing Services, New Business Channels
    Officemax Feb 2013 - Jul 2014
    Us
    Promoted to grow unique alternative “store within a store” retail business model focused on selling school and office supplies to 15+ retail accounts for resale to consumers. Led team of 6 focused on merchandising, sales, marketing, and category management analytics to create, sell and implement program.✦ Designed and sold comprehensive Back to School multi-vendor program unique to industry that provided merchandising solutions and accounted for 30% of annual POS dollars in 9-week selling period producing 10%+ sales and margin increases.✦ Negotiated incremental trade funds of $2M+ annually from 25+ vendors beating budget by 110 basis points.✦ Oversaw P&L, budget and forecast delivering profitable EBIT with incremental gross sales of $179M between inception of business in 2009 and 2014.
  • Officemax
    National Account Manager, New Business Development Channel
    Officemax Jun 2010 - Mar 2013
    Us
    Worked aggressively to secure and grow new business through analytics and fact-based sales.• Developed planogram and off-shelf item assortment for entire office supply category through POS analytics and utilizing Nielsen & IRI industry data for new accounts.• Performed detailed analytics assisting accounts to make key business decisions to run school and office category including velocity analysis, linear analysis, pricing elasticity, gap and trade-up analysis.• Managed on-boarding process with new accounts hitting critical and tight deadlines.
  • Officemax
    Account Manager, New Business Development Channel
    Officemax Apr 2009 - Jun 2010
    Us
    Performed all facets of sales and category management to key accounts leading team of 4 in account management, forecasting, vendor negotiations, line reviews, and strategic planning.✦ Acquired 3 new accounts including Best Buy, Delhaize and Marine Corps Exchange through effective sales processes.✦ Produced increased account POS sales through execution of program.
  • Officemax
    Senior Category Management Analyst
    Officemax Sep 2008 - May 2009
    Us
    Conducted analysis to give insight into assortment selection and supported ad-hoc projects to help Merchants determine ad strategy and customer demographic segmentation.✦ Produced category analytics for 15 office supply and technology categories that led to effective key business decisions.✦ Analyzed raw POS and inventory data to produce industry gap analysis, planogram space to SKU analysis, store clustering recommendations, store velocity analysis, and assortment recommendations based on item productivity.
  • With Flair
    Co-Owner Operator & Entrepreneur
    With Flair Sep 2006 - Aug 2008
    Created, launched, and led profitable event planning and marketing products company.
  • Suncast Corporation
    Account Manager
    Suncast Corporation Jul 2004 - Aug 2006
    Batavia, Illinois, Us
    Sold and managed product line to catalog, internet, specialty, industrial and military markets. Designated the Wal-Mart Category Captain for 3 categories in charge of running all company and competitor product sales and inventory levels.✦ Introduced 26 accounts and increased sales 213% over 2-year time period through proactive and persistent sales efforts. ✦ Secured placement on 6 catalog front covers that increased company visibility.✦ Analyzed Wal-Mart POS, demographic and market basket data to maximize business and produce planogram / modulars implemented at stores.
  • Suncast Corporation
    Retail Analyst
    Suncast Corporation Jul 2000 - Jun 2004
    Batavia, Illinois, Us
    Analyzed Wal-Mart, Sam’s Club and Lowe’s POS data providing detailed findings to accounts utilizing Retail Link and LowesLink.✦ Prepared and presented annual analytical product line reviews for accounts ultimately implemented at stores.✦ Co-managed (VMI) vendor at Wal-Mart and Sam’s, buying inventory at warehouse and store level, writing replenishment purchase orders within each system.✦ Awarded Sam’s Supplier of 3rd quarter 2003 and Wal-Mart Supplier of 4th quarter 2005 for exemplary category and vendor management.

Karen Lundeen Skills

Forecasting Retail Pricing Sales Sales Management P&l Management Inventory Management Account Management Management Microsoft Office Key Account Management Pos Negotiation New Business Development Planograms Merchandising Microsoft Excel Sales Presentations Marketing Data Mining Gap Analysis Competitive Analysis Retail Category Management Planogram Development Business Development Pricing Strategy Strategy Event Management P&l Ownership Leadership Strategic Planning Key Account Development Key Performance Indicators Category And Channel Strategy Promotional Planning Strategic Sales Plans Customer Specific Program Development Trade Fund Management Sales Data And Trend Analysis Fact Based Selling Go To Market Strategy Cross Functional Team Leadership

Karen Lundeen Education Details

  • Illinois State University
    Illinois State University
    Agribusiness

Frequently Asked Questions about Karen Lundeen

What company does Karen Lundeen work for?

Karen Lundeen works for Vaso Group - Ecommerce Brand Agency

What is Karen Lundeen's role at the current company?

Karen Lundeen's current role is Director at eCommerce Channel Brand Agency.

What is Karen Lundeen's email address?

Karen Lundeen's email address is ka****@****res.com

What is Karen Lundeen's direct phone number?

Karen Lundeen's direct phone number is +163043*****

What schools did Karen Lundeen attend?

Karen Lundeen attended Illinois State University.

What skills is Karen Lundeen known for?

Karen Lundeen has skills like Forecasting, Retail, Pricing, Sales, Sales Management, P&l Management, Inventory Management, Account Management, Management, Microsoft Office, Key Account Management, Pos.

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