Ashland University is a private higher education provider in Northcentral Ohio.Executed and oversaw all aspects of the university's integrated marketing communication efforts to increase visibility, brand awareness, reputation and engagement with key internal and external constituencies, stakeholders, suppliers and vendors.• Developed and implemented a strategic marketing plan.• Led the design and implementation of a new university website. Early metrics for the site showed that organic search traffic increased 230%, referral traffic increased 282% and the number of engaged sessions per user increased 16%. The site also won an international Web Excellence Award.• Acquired responsibility for MBA and Ashland Theological Seminary marketing.• Contributed prospective student leads to the top of the enrollment funnel through digital advertising and specialized media buys, such as print publications, outdoor, Connected TV and Spotify.• Oversaw the engagement with multiple agencies and outside partners.• Managed a team of 11 creative and project management professionals.• Developed and published the alumni magazine.• Participated in crisis communications.• Presented marketing updates to board of trustees.• Managed a budget of $3.4 million.

Kent State University is a higher education provider with eight campus locations in Northeast Ohio.Led marketing strategy, research and brand management, partnering with clients, colleagues and outside agencies to produce integrated marketing plans and award-winning materials that accomplished goals.• Grew enrollment by 6.4% over five years, to the highest levels in university history using integrated admissions and student retention communications.• Increased student retention by 5% and the four-year graduation rate by 3% with a collection of orientation and student success communications.• Leveraged market research to determine customer satisfaction and stakeholder perceptions, conducted needs assessments and identified opportunities for program and communications improvements.• Instrumental in launching new brand identity, developing style guide and working with outside agency to design feature pieces in Admissions and freshman orientation communication streams.• Managed client engagement and provided guidance to creative, web and social media teams to execute resulting projects.• Supervised marketing strategy and research professionals and student interns. Engaged with and advised marketing coordinators in colleges, campuses, divisions and departments.

Led marketing strategy, research, program promotion, graphic design and production for the Division of Regional Development. Promoted to the central University Communications and Marketing department.• Developed and implemented marketing strategies to promote programs and reach new audiences based on market research.• Coordinated with colleges, campuses, academic programs and external partners to align outreach marketing initiatives with Kent State’s overall strategic direction.• Supervised graphic designers, market research specialist and department assistant

National City was the 9th largest financial services company in the U.S., offering a full range of financial services to individuals and businesses.Progressive responsibility in providing marketing strategy, planning and support for Small Business Banking division, aiding in consistently achieving or exceeding annual revenue goals. Developed and implemented marketing plans by mobilizing the resources of marketing, outside advertising agency, other vendors and the line of business. Promoted to vice president in 2001 and received 15 company recognition awards.Performance highlights:- 2004 small business net income exceeded plan by 3% ($4.4 million).- 2003 loan campaign – number of applications increased 24% from prior month and 38% from same month in the previous year, to an all-time high.- 2002 core deposits increased 4.8%; contributed to the highest net income and earnings per share in the company’s 158-year history.• Managed eight major marketing campaigns each year, including development of creative concepts and overseeing photo shoots and production for media advertising and collateral materials.• Developed and oversaw implementation of annual media plan with outside agencies that included print, broadcast and outdoor in a seven-state market area.• Managed lead generation direct mail program that consistently achieved 30% response rate.• Participated with outside agency to develop brand identity; implemented new brand standards for Small Business Banking.• Worked with media relations and public relations agency to generate positive media coverage.• Supervised market research projects for product innovations and marketing concepts.• Developed and effectively managed annual budget of $6 million, never exceeding budget allocation.• Supervised three professional staff associates and various contractors.