Karen Mason's Location
Berkeley, California, United States, United States
Karen Mason's Contact Details
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About Karen Mason
Product Innovation and User Experience (UX) Research Expert with a commitment to drive real change through customer insights. Develops new product solutions that truly address customers’ key needs and lowers behavioral adoption barriers, while ensuring a balanced business model. Focused on the healthcare sector and backed by twenty years of experience in consumer goods and financial/health services, from jeans and automotive to patient and rescue services. Thoughtful partner and innovation catalyst in managing cross-functional projects, conducting immersive consumer research, facilitating creative problem solving sessions, and implementing Design Thinking practices.
Karen Mason's Current Company Details
Karen Mason Consulting
Innovation Consultant, Behavior Design and Design Thinking
Berkeley, CA, US
Karen Mason Work Experience Details
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Innovation Consultant, Behavior Design And Design ThinkingKaren Mason ConsultingBerkeley, Ca, Us
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Innovation Consultant, Behavior Design & Design ThinkingKaren Mason Consulting Jan 2023 - PresentBerkeley, California, United StatesExperienced innovation leader who helps clients unleash their potential via immersive innovation, user experience (UX), behavior design, and design thinking programs. Mapping the customer journey and uncovering their needs, wants, and behaviors. Sensing the emergence of powerful intersecting trends. Leveraging the collective insights of employees, partners and experts to inspire ideas and shape concepts. Equipping teams to rapidly iterate and launch new solutions/approaches that absolutely deliver on the consumer experience.
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Vice President User Experience (Ux) ResearchChange Healthcare Feb 2018 - Nov 2022Emeryville, Ca -
Director, User Experience Research (Ux)Change Healthcare Nov 2015 - Feb 2018Emeryville, CaLeverage cross-section of experience in healthcare, insurance, and finance in evolving systems design and user interaction experience for medical payments company. Manage UX team and lead user research efforts for 4-5 projects across various product teams, to ensure new design is informed by B2B and B2C customers. Hands-on user interaction research responsibilities working across multiple platforms, web-based enterprise systems, and mobile apps. Highly skilled at methodology development, study design, and analysis/reporting. - Build UX research capability from the ground up, shaping research-driven design and overall user experience practices- Develop and apply design research methodologies and insights to drive decision making, across the range of immersive ethnography research, desirability & usability testing and large-scale validation- Analyze and synthesize qualitative and quantitative insights and present results to key stakeholders that not only informs, but compels decision making and action- Develop and lead an immersive user research and idea generation training program for product management and engineering teams, educating over 200 employees to effectively conduct observational interviews with customers (both on the patient and business sides) using “design thinking” approach- Work cross functionally with product teams to ensure that new and product re-designs are informed by the customer- Guide and support Advanced Development six-month rotational program, educating team of 10 on the practice of Design Thinking, and enabling their success in shaping all-new concepts to meet the needs of patients
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Insights & Ideas ConsultantInsights & Innovation Consulting - Karen Mason Nov 2008 - Nov 2015Berkeley, CaliforniaJune 2013 - Nov. 2015Nov. 2008 - July 2009An experienced innovation leader who helps clients unleash their potential via immersive innovation and customer experience programs. Services offered include:- Stakeholder Value Proposition: assess Ecosystem of players in understanding value contributed and ensuring a balance - Design Thinking: Drive innovative approaches incorporating a range of research techniques from scenario development to journey mapping and ethnography- Immersive Research: Conduct Voice of the Customer and immersive research initiatives to uncover implicit and explicit consumer and patient needs, desires and barriers, and synthesize findings into opportunity themes for the future - Idea Generation: Design and facilitate ideation sessions with cross-functional teams to identify new solutions and approaches that address consumers’ key needs and leverage emerging trends- Validation Research: Validate concepts’ feasibility, viability and desirability with target consumers and external experts via human-centered design research including observational, journaling and online panel- Rapid Prototyping: Engage internal and external teams in co-designing, prototyping and refining concept solutions based on consumer experience and user feedback- Strategic: Consult with executives in aligning strategic objectives with customer experience and stakeholder goals- Process & Tools: Develop listening/innovation processes/tools that promote the building and rapid refinement of concepts
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Insights & Ideas Lead, Innovation Group, Strategic PlanningAaa Club Partners Aug 2009 - 2013Lead innovation activities across holding company of 10 Clubs and insurance company to ensure new product/service solutions effectively and elegantly address customer needs and leverage trends.- Manage Voice of the Customer (VoC) program to gather insights on customer needs/interests. Train cross-functional teams on how to conduct customer interviews via active listening and engagement to surface critical needs that if solved for with new product/services would delight the customer.- Facilitate Idea Generation Workshops with cross-functional group of employees & external experts to surface new ideas that solve key problems; coach concept teams in developing pitch & business plan.- Develop Business Plans and Pitches for multiple concepts, and present the most compelling and viable ones to executive management for development funding or partnering. - Concept-test iterations of product/marketing with user communities via internally managed online surveys; work closely with product teams to prioritize and rapidly incorporate learnings into prototype.- Refine innovation pipeline process & tools, in promoting continuous learning & best practices.- Oversea company idea web site to promote collaboration, discussion, & idea sharing among,- Conduct brand/market tracking, industry landscape/SWOT assessment, and consumer segment analysis in response to BOD inquiries, and to inform innovation strategy and performance metrics.- Manage Emerging Trends group in tracking activity “at the edge” of 15 potentially distruptive trends.
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MemberInnovation Council, Conference Board 2008 - 2013
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Senior DirectorVisa 2001 - 2008Corporate Ventures and Strategic Alliances (2007-2008)Innovation Portfolio Manager (2005-2007)Market Intelligence, Global Strategy (2001-2005)- Built business case & successfully pitched virtual world concept to executives for development.- Promoted idea generation via creative brainstorming, web-based idea collection, & discussion boards.- Created concept management portfolio processes and tools for the collection, selection, & management of ideas for development. - Managed strategic partnership repository project, gathering input from multiple functional groups.- Conducted market/competitive intelligence and scenario planning to inform strategic/marketing efforts. -
Associate Vice President, Research & PlanningFitch 2000 - 2001Engagement manager for corporate branding, product, and retail design firm. Advised clients on product branding strategies using primary observational and secondary consumer research, market trend analysis, and competitive market positioning. Examples of project work:- Led team of 10 in developing global brand strategy for automotive company that was used to set direction for logo, visual expression of the brand, and supporting architecture.- Conducted primary and secondary research to inform evolution of global food service brand (mark, retail, packaging) while maintaining its core essence in competitive market. - Participated in concept brainstorm session at smart snack company to identify potential intersections for innovative solutions for "home cooking" and “on the go”.- Facilitated visual brainstorm sessions and conducted observational research to help surface new educational and healthcare product ideas, and uncover user issues with computer screen navigation.
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Manager, Strategic ForecastingOral-B / Gillette 1999 - 2000Partnered with senior management in establishing worldwide strategic planning process. Developed global demand forecasts and assessed marketplace potential for products in developing markets by analyzing local economic conditions, consumer preference, cultural factors, and social and generational issues. -
Associate Director, Demand ForecastingLevi Strauss & Co. 1995 - 1999- Fashion 1998-1999- Youthwear 1996-1998- Womenswear 1995-1996Managed team of 10 to develop monthly sales forecasts for $900M annual retail clothing products. Facilitated process to gain corporate support for forecasts used in business planning and production.- Assessed consumer trends and market conditions using qualitative analysis of social/consumer factors and quantitative assessments of economic and purchase patterns to generate forecasts.- Led initiative to identify "white space” product opportunities based on strategic/financial importance.- Conducted analysis of consumer goods landscape to determine potential impact of price increase, shifts in competitive strategies, new product introduction, and emerging trends.- 1 of 5 Project Leads on company re-engineering project to establish new brand management organization. -
Manager, Market Strategy And ResearchNissan Motor Co., Ltd. 1993 - 1995Conducted consumer and market research, and analyzed economic, industry and social trends, to inform product design and development efforts for Nissan’s North American utility and luxury vehicle programs.- Represented the voice of the consumer in working with design, product development, and marketing throughout the product development and testing process for the Quest/Villager and Pickup Truck programs, and in the identification and specification of an all new SUV targeted at Generation Xers.- Developed long-term plan and market strategy for utility vehicle line – Pathfinder, Quest, Xterra SUV, & Frontier, resulting in cohesive design direction and product lineup for company’s family of utility vehicles.- Analyzed market, economic, industry & social trends, to inform product design/development efforts. - Managed consumer research and concept testing projects (clinics, focus groups, ethnographic) to assess consumer demand/preference for future vehicle design, product features, & brand resemblance.
Karen Mason Education Details
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Computer Science Multidisciplinary, Minors In Economics And Cartography -
With A Focus On Marketing And Research
Frequently Asked Questions about Karen Mason
What company does Karen Mason work for?
Karen Mason works for Karen Mason Consulting
What is Karen Mason's role at the current company?
Karen Mason's current role is Innovation Consultant, Behavior Design and Design Thinking.
What is Karen Mason's email address?
Karen Mason's email address is ka****@****ast.net
What is Karen Mason's direct phone number?
Karen Mason's direct phone number is +142588*****
What schools did Karen Mason attend?
Karen Mason attended Michigan State University, Harvard University.
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Karen Mason
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Karen Mason
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