Collaborated with internal and external business partners to design and implement communications strategy to elevate local-market awareness of WBA’s U.S. Healthcare business. Delivered cross-functional communications counsel to internal team supporting partnership with VillageMD, a key business partner in WBA’s Healthcare strategy. Created news releases, media pitches, key messages, FAQs, content for WBA’s internal and owned external channels and other communications materials, conveying clear, relevant, consistent and timely U.S. Healthcare messages for target audiences.• Developed holistic media relations plan and identified storytelling opportunities in local markets to highlight WBA’s healthcare model, key assets and partnerships.• Conducted media outreach to drive coverage in local market, healthcare and retail trade media.• Composed news releases/media pitches and conducted media outreach that delivered coverage in local market and trade outlets, including Crain’s Chicago Business, Daily Herald, Becker’s Hospital Review, Chain Drug Review, Mass Market Retailers, KSNV-TV and KVCW-TV.

Managed implementation of comprehensive communications strategy to position WBA’s Senior Vice President of Healthcare Services as a thought leader. Provided strategic counsel for speaking opportunities and created long- and short-form LinkedIn content, highlighting Walgreens’ consumer healthcare initiatives.• Achieved coverage in key trade media by coordinating with public relations agency partner to pitch and secure media opportunities and develop executive talking points.• Supported issues management communications by handling inquiries about sensitive topics from national and prominent local media, such as CNN, The Washington Post and The Boston Globe, to minimize impact on the company’s reputation.• Secured ~5 million impressions by executing COVID-19 pandemic communications, including testing announcements.

Served as a strategic communications business partner for Allstate Investments. Delivered multi-channel internal communications, including department newsletter; leadership emails; executive talking points; and employee arrival, departure and promotion announcements. Provided video script writing and advised Allstate Investments leaders and other team members. Also collaborated with executives to respond to media inquiries, including The Wall Street Journal, and regularly updated content on Allstate Investments’ website to reflect business portfolio performance • Attained 70%+ open rate on department newsletter, by collaborating with teams across the Investments division to create informative and appealing content. • Enhanced employee engagement by planning and executing large-scale department meetings and accompanying communications.• Delivered change management communications, including leader messages to employees, newsletter articles and project video script.

Executed signature national media campaigns, highlighting Allstate’s leading role in home and auto safety and support for small business owners. Advised executive and agency owner spokespeople.• Expanded media coverage and consumer/internal stakeholder awareness by designing external/internal communications and serving as a campaign spokesperson. • Strengthened recognition of signature campaigns by collaborating with regional corporate relations teams and external business partners.• Reached 104 million media impressions for holiday safety campaign, gained extensive coverage of auto safety campaigns and executed award-winning auto campaign launch event.

Cultivated relationships with reporters and industry influencers and collaborated with internal subject-matter experts to generate media exposure that advanced the United brand. Developed and led implementation of communications plans to secure coverage in national and prominent local media. Created news releases, media advisories, and other content. Counseled executives and other employees for interviews, speaking engagements, and company announcements.• Engaged teams across the enterprise to communicate brand message in external/internal channels, including social media and United’s intranet. • Achieved coverage in USA Today, The Today Show, The Wall Street Journal, The Washington Post and Crain’s Chicago Business.• Conducted issues management communications.