We empower marketing teams to harness their influence in DEIB using an equity-centric lens. Through in-depth, peer-driven research and dialogue, we spotlight avenues for growth and action, forging a path for marketers and their organizations to champion universal equity and become active participants in driving change within their organizations, in the marketplace, and within society as a whole.

MBWE CERTIFIEDKaye Media is a collective of highly motivated marketers and creators with decades of expertise in every facet of marketing — from branding and strategy to content and campaign execution to sales integration and executive collaboration — all with an expert eye toward diversity, equity, and inclusion.Startups to enterprises engage our Chief Marketers to act as their CMO, serve as their entire "in-house" marketing team, train their teams, or grow their existing marketing department with professionals who can scale up and down based on needs.AREAS OF EXPERTISE*Marketing leadership*Strategic marketing consulting for C-Suite & senior marketers*Branding and messaging*Go-to-market strategy & revenue generation *Integrated digital marketing and campaign execution *Content marketing & development*Marketing recruitment support, internal resourcing, & training *Marketing tech stack build and optimizationSAMPLE ENGAGEMENTSKNOWABLE: Head of Marketing for contract intelligence platform for Fortune 1000 companies.CREATIVE VIRTUAL: VP, Global Marketing & Communications for knowledge management and intelligent virtual assistant deployment platform for Fortune 1000 enterprises. BRAZE (fka Appboy): Head of Marketing, leading strategy, planning, and execution for mobile-first CRM platform.SENDGRID: Content strategy and development for email deliverability and infrastructure platform. SMARTLING: Strategic marketing planning includes go-to-market, event strategy, and demand generation planning for translation management services geared towards marketing and IT executives. FIVETRAN: Content strategy and development for analytic middleware startup aimed at generating leads for analysts and IT professionals that want to simplify the technology stack for Big Data aggregation and modeling. CAREACADEMY: Head of Marketing for online health education platform and a private institution to build awareness & lead gen campaigns that find new customers.

Centered in the world’s most influential business city, AMA New York celebrates brilliance in marketing by raising the profile of the marketing profession, providing professional development and networking opportunities, and serving as a resource of marketing industry events and news.

Serve on the Board of Directors as both the President-Elect/COO with additional responsibilities as the Chair of the Membership and Volunteers Committee.

If you are ever seeking business advice, you can request a meeting with me through my profile on AdvisoryCloud at https://www.advisorycloud.com/profile/Karen-McFarlane

LetterShop is a women-owned creative agency that crafts 360° solutions strategically designed to put your customer front and center of the brand experience. We serve as an extension of creative services and marketing teams for companies that want to achieve transformational change and exponential growth. Because we work closely with your team, we are invested in your business goals coming to fruition. As an objective third party, we can offer you an outsider’s view of your business and how it’s perceived in the marketplace. We have a special place in our hearts for:* Established brands that have earned a world-class reputation* High-growth startups who are on the verge of something big* Book businesses of all stripes, large and small, selling wares new and antiquarian

Responsible for the development of world class global marketing programs for three business lines of Return Path to drive new business for our email deliverability tools, certification program and professional services division.Managed Demand Generation team in devising programs and systems to drive qualified inquiries into the sales funnel using integrated lead generation campaigns comprised of branding, direct response, advertising, search, social media, email marketing, events, webcasts, newsletters, videos and other multimedia platforms. Planned and executed the release and marketing of product and service relationships to the market. Developed custom content pieces for use in a variety of media to promote thought leadership, engage customers through the buying cycle and to generate leads.Managed Return Path Creative team to support marketing projects involving desktop publishing, graphic design, web development, and multimedia across a team of 25 marketing staff and the entire organization. Includes two main websites plus ancillary associated online platforms*Previous posts: Marketing Consultant --> Director of New Business & Client Marketing --> Director, Acquisition Programs, North America

Marketing strategy and execution for clients across a wide discipline of industries from startups to SMBs. Sample engagements include: START UP MARKETING - Developed overall marketing strategy and the marketing engine for proprietary software product aimed at real estate developers for new construction marketing and resale projects.- Devised marketing plan for the launch of service website targeted to landlords.- Online marketing of computer based training systems of open source software.DEMAND GENERATION- Client acquisition for home renovation and repair outfit based in Orange County, NY. - Client acquisition for video production company- Developed email marketing campaign to generate leads and solicit ticket sales for executive level conferences. EVENT MARKETING- Manage the production of b2b webinars in the human resource, education and financial verticals. Includes topic research and development, speaker solicitation and selection, presentation development and hosting. - Strategic planning, attendee marketing and promotion of seminar events and ancillary products.- Marketing and promotion of recreational facility and their associated events. MARKETING COMMUNICATIONSAdvise marketing team of telecommunications firm on strategy, content and design of client sites.

Lead generation and client management for based software event management system aimed at non-profits and golf event administrators. Included hosting online product demonstrations to facilitate new sales and upsell opportunities, custom proposal development, onboarding of new clients and account management for retention and renewal.

Develop strategic marketing plans for internet and marketing consulting firm’s clients including online strategy, marcom, event planning and promotions.

Managed the development of consultant biographies for financial consulting/litigation support firm. Developed presentation aids and assist in implementing internal document management system.

Launched new research business unit for DoubleClick – Diameter - under a 30 day launch plan. Managed development of company name, product architecture and naming, positioning and brand identity to compete with competitive industry leaders. P&L responsibility of 1.2 million dollars.Manage agency relationships and partnerships for DoubleClick through development of sales collateral, core stationary, premium items and internal/external launch campaigns. Launched new product set for Technology Solutions division of DoubleClick.

Taught Advertising, Marketing Communications and Copy Writing to undergraduate students.

Managed revenue-generating relationships between Prodigy and premium partners: Prodigy Internet MasterCard, Smartpages, Internet Call Manager (ICM), Mail.com and calendar product.Key accomplishments:Increased applications to the Prodigy Internet MasterCard by 15% from launch of program. Increased exposure and click-through rate by 20% to the White Pages and Yellow pages.Increased 4th quarter enrollments to ICM by 15% via direct mail solicitations.Managed calendar provider termination by executing sunset communication plan and finding a new provider. Coordinated technical elements of Mail.com migration associated with SBC domain integration.

Responsible for the timely execution of all marketing projects including on-line promotions, partnership marketing, brand marketing, trade marketing and grassroot promotions. Managed each project through product development, design, technology, sales, business development, commerce, testing and quality assurance. Key ResponsibilitiesManaged execution of the following traffic/revenue driving products: content distribution, Shop-n-Win Promotion, Bolt Power Trip and Bolt Bucks, a reward system for registered users. Developed marketing plans and collateral for multi-level projects for off-line consumer and trade promotions. Determined feasibility of proposed projects, scheduled resources and identified marketing opportunities.Managed e-mail marketing campaign communication and distribution (i.e. automated, subscription based and segmented mail) to advertisers and registered users. Content writing for newsletters distributed through Hotmail and Mailcity. Managed the weekly production of banners and modules for promotions with Yahoo, ESPN and MSN. Updated and redesigned content on site based on campaign objectives.

Managed a team of web site developers, webmasters and editors for www.hbohomevideo.com and www.hbodvd.com. Included launching newly designed web site with e-commerce capabilities, developing title-marketing strategies, executing online promotions, sweepstakes and sponsorships and supervising all phases of web maintenance, architecture, editing, and content development.Key Responsibilities (offline):•Planned and booked consumer and trade media for video and DVD titles.•Coordinated in-pack and on-pack promotions. •Supervised the creation of consumer and trade trailers. •Approved marketing bills for payment and processing.