Karen Mcmorrow

Karen Mcmorrow Email and Phone Number

Content and Channels Chapter Lead, Corporate Affairs @ Westpac Group
Sydney, NSW, AU
Karen Mcmorrow's Location
Greater Sydney Area, Australia
Karen Mcmorrow's Contact Details

Karen Mcmorrow work email

Karen Mcmorrow personal email

n/a
About Karen Mcmorrow

(15 years+) in creating and delivering successful digital customer experiences across multiple channels. Strong communicator and collaborator, with the ability to influence decisions and operate effectively in a dynamic and fast-paced Agile environment. Highly skilled at leveraging content and channels in a reputational and/or advocacy context. Highly knowledgeable of content, social media, and data insights platforms. Strong project management and reporting skills.

Karen Mcmorrow's Current Company Details
Westpac Group

Westpac Group

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Content and Channels Chapter Lead, Corporate Affairs
Sydney, NSW, AU
Website:
westpac.com.au/careers
Employees:
14880
Karen Mcmorrow Work Experience Details
  • Westpac Group
    Content And Channels Chapter Lead, Corporate Affairs
    Westpac Group
    Sydney, Nsw, Au
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  • Westpac Group
    Head Of Content And Channels, Corporate Affairs
    Westpac Group Nov 2022 - Present
    Sydney, New South Wales, Australia
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  • Westpac Institutional Bank
    Digital Experience And Marketing Lead
    Westpac Institutional Bank Nov 2021 - Present
    Sydney, New South Wales, Australia
    • Ownership of the experience across WIB digital channels including Westpac IQ (an economics and markets content publishing platform), social media and corporate website• Marketing Lead for Chief Economist Bill Evans and Westpac Economics team• Responsible for the development and implementation of digital marketing campaigns to grow engagement with WIB customers and employees to help build and maintain our reputation
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  • Westpac Institutional Bank
    Associate Director
    Westpac Institutional Bank Nov 2018 - Feb 2022
    Sydney, Australia
    Led the digital marketing program across the business and supported our Financial Markets division to help deliver business objectives.
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  • Westpac
    Senior Manager Digital Content
    Westpac Jun 2017 - Nov 2018
    Sydney, Australia
    Responsible for providing direction and oversight of the Business digital experience across Westpac Group brands on multi digital platforms. This includes providing strategic and tactical direction of the digital function to maximise sales and experiences whilst assisting with the facilitation of specification, design and development of digital initiatives.
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  • Commonwealth Bank
    Digital Editor & Product Owner
    Commonwealth Bank Jan 2016 - Jun 2017
    Sydney, Australia
    • Accountable for editorial integrity and quality on CommBank.com.au/business throughout the customer experience, working AGILE to deliver business objectives for key stakeholders across the bank• Responsible for development and optimisation of content working with UXD, marketing and product to meet sales, service and customer satisfaction objectives• Provision of thought leadership and support to other digital projects impacting CommBank, NetBank, the CommBank mobile app and tablet app.
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  • Commonwealth Bank
    Senior Content Manager
    Commonwealth Bank Mar 2015 - Jan 2016
    Sydney, Australia
    CommBank Content Manager: editor, writer and content strategy, working closely with key stakeholders to deliver customer service and business objectives. Project management of continuous improvement projects that improve the online banking experience for our customers.
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  • University Of Sydney
    Communications Manager
    University Of Sydney Mar 2014 - Feb 2015
    Sydney, Australia
    Responsible for the development and implementation of communications strategies to support student recruitment and student experience goals across all digital channels. Responsible for ensuring communications initiatives were integrated, effective, results-driven and brand aligned.
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  • Allied Irish Bank Ltd
    Digital Content Manager
    Allied Irish Bank Ltd Jan 2012 - Nov 2012
    Dublin, Ireland
    Responsible for AIB Group websites and Digital Content and Production team. Project Manager for redesign of aib.ie, producing a halo design framework to be applied across all Group sites, while incorporating two new Content Management Systems and AIB rebrand.
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  • Allied Irish Bank Ltd
    Business Transformation Lead
    Allied Irish Bank Ltd Feb 2011 - Jan 2012
    Dublin, Ireland
    Project Manager and Business Analyst responsible for delivery of a number of change initiatives across Retail Banking - including digitisation of products, changes in policy and/or retirement of products/services.
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  • Designventure Ltd
    Director & Owner
    Designventure Ltd Feb 2006 - Feb 2011
    Dublin, Ireland
    Set up and managed a web design and digital marketing business during a career break.
  • Allied Irish Bank Ltd
    Assistant Manager - Youth Market Strategy And Implementation
    Allied Irish Bank Ltd Jan 1998 - Mar 2006
    Dublin, Ireland
    Development and implementation of Youth Market Strategy with responsibility for 26 Youth Market Co-ordinators across the branch network in Ireland.
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Karen Mcmorrow Skills

Leadership E Commerce Social Media Stakeholder Management Illustrator Strategy Implementation User Experience Event Planning Photoshop Communication Business Analysis Agile Methodologies Corporate Communications Data Analytics Digital Marketing Strategy Microsoft Office Content Strategy Seo Copywriting Internal Communications Marketing Digital Copywriting Omniture Customer Service Google Analytics Irish Email Marketing Management Project Management Strategic Communications Copywriting

Karen Mcmorrow Education Details

  • University Of Ulster
    University Of Ulster
    Communication, Advertising & Public Relations
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  • The Queen'S University Of Belfast
    The Queen'S University Of Belfast
  • Smurfit Graduate School Of Business, University College Dublin
    Smurfit Graduate School Of Business, University College Dublin
    Postgrad Certificate In Business Banking
  • The Institute Of Bankers In Ireland
    The Institute Of Bankers In Ireland
    Certificate In Investment Advice (Qualified Financial Adviser)
  • St. Mary'S Grammar School
    St. Mary'S Grammar School

Frequently Asked Questions about Karen Mcmorrow

What company does Karen Mcmorrow work for?

Karen Mcmorrow works for Westpac Group

What is Karen Mcmorrow's role at the current company?

Karen Mcmorrow's current role is Content and Channels Chapter Lead, Corporate Affairs.

What is Karen Mcmorrow's email address?

Karen Mcmorrow's email address is ka****@****ture.ie

What schools did Karen Mcmorrow attend?

Karen Mcmorrow attended University Of Ulster, The Queen's University Of Belfast, Smurfit Graduate School Of Business, University College Dublin, The Institute Of Bankers In Ireland, St. Mary's Grammar School.

What skills is Karen Mcmorrow known for?

Karen Mcmorrow has skills like Leadership, E Commerce, Social Media, Stakeholder Management, Illustrator, Strategy Implementation, User Experience, Event Planning, Photoshop, Communication, Business Analysis, Agile Methodologies.

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