Karen Meeks Email & Phone Number

San Diego, California

Helmed transformation from traditional print to digital marketing operation to drive engagement and efficiencies across the Southwest Region’s 300+ Navy Quality of Life programs. Lead, supervise, and mentor a team of 19 marketing staff, executing marketing and communications across 10 bases in CA and NV. Managed $2M+ operating budget, optimizing financial performance, and ensuring fiscal compliance using SAP platforms. Developed strategic marketing plans, playbooks, and communication strategy. Rehauled and managed region website and social media channels (Facebook, Instagram, YouTube, and Twitter (now X). Developed marketing SOPs, policies, processes, and workflows. Led cross-functional training and workshops. Launched email marketing sequences and playbook.

Quantico, Virginia, United States

Led global programming initiatives, driving innovation in Partnership Marketing and awareness through strategic branding campaigns. Managed team of contracted experts in 2-year consumer study, conducting interviews, focus groups, and simulations, and worked closely with senior leadership on pilot programs to secure funding for global launch. Supported decisioning through in-depth data analysis, reporting, forecasting, and insights on government policies and regulations. Managed teams and guided department leaders to ensure effective leadership, enhanced productivity, and continuous performance improvements.

San Diego, California, United States

Team Management including cross-functional staff, driving operational efficiency and cost reductions for Quality of Life programs. Spearheaded program management and implementation of marketing initiatives to drive measurable growth and enhanced program outcomes. Established SOPs, policies, and procedures to ensure maximum use and follow through of resources and productivity. Resolved conflicts with personnel, programs, and outside agencies to ensure successful outcomes. Led development and implementation of annual performance plans, including goal setting, to drive exceptional performance and outcomes.

Executive Leadership Certification, Completed

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services