I am an accomplished marketing leader with a proven track record of success in the pharmaceutical and consumer goods industries, and a passion for developing high-performing teams. With a strong focus on product launch, strategic planning, and cross-functional collaboration, I have consistently driven outstanding results throughout my career. Currently serving as the Director of Women's Health Marketing at Astellas Pharmaceuticals, I have successfully developed and executed the strategic plan for the launch of VEOZAH - a groundbreaking non-hormonal hot flash treatment for women going through menopause.This launch is the largest in women's health pharmaceutical history, and I played a key role in ensuring its marketing success for the last 4 years, including establishing 30% aided awareness within the first 5 months of branded promotion, leading development of a highly effective TV campaign that scores in the 99th percentile of all ads tested, and developing and executing award-winning disease state awareness campaigns for both HCPs & consumers.In my previous role as Assistant Director of Operational Excellence at Astellas Pharmaceuticals, I collaborated with cross-functional teams to ensure launch team preparedness and effectiveness in the Oncology division. I led strategic launch planning activities for future product launches, establishing and teaching a common approach across the globe. Through my guidance and implementation of best practices, I successfully steered the US PADCEV (mUC) cross-functional launch team and received the team's 'Exceptional Values' award within three months of joining. During my tenure at Shire (now Takeda), I held the position of Associate Director, Global Brand Lead - Hematology. In this role, I directed global brand strategies for ADVATE, a leading Hemophilia A treatment distributed in over 50 countries. I successfully steered the global strategy for this $2.4B brand, surpassing industry norms in customer interest, credibility, and brand appeal. My experience also extends to the consumer goods industry, where I served as Senior Brand Manager for Valspar Paint at the Valspar Corporation. In this role, I spearheaded brand management and led the most successful product launch in the company's history. I developed Valspar's first 'Brand DNA' and pioneered the highly successful 'Color for All' campaign, which garnered over 800M impressions and 5M video views in just four weeks. If you would like to connect, share insights, or explore potential collaboration opportunities, please reach out.